Beezie

Beezie is a consumer commerce platform for physical collectibles that combines vaulted custody, a gamified "claw machine" purchasing mechanic and an instant buyback market. Users pay for a pull from a pool of graded and authenticated items; the result is revealed through a claw animation and the item is credited to the user's account while remaining in vault storage at Brink's. After each pull the user is shown a "SWAP offer" — a 15-minute window in which the item can be sold back to Beezie for up to 90% of fair market value — or the item can be kept vaulted or shipped, with logistics covering more than 150 countries.

Inventory spans graded Pokémon and One Piece cards, sports cards, video games, sealed products, sneakers, Labubus items and, more recently, authenticated luxury goods. The platform also runs a points system used to enter raffles for graded cards and sealed products, a marketplace, a leaderboard and a points vault, as documented in its public docs. Every physical collectible is assigned an on-chain digital twin, which the company describes as making items programmable, tradeable and composable across categories; the company positions itself as building consumer infrastructure for physical assets connecting brands, resellers and consumers.

Business model

Users pay a fee to trigger a claw pull that awards a graded, authenticated physical collectible held in vault storage at Brink's. Each item receives an on-chain digital twin, so it can be held digitally, traded, swapped back to Beezie, or redeemed for physical shipment. Pull tiers on the site are priced at $30 (Wildcard), $50 (Silver TCG), $250 (Gold TCG) and $500 (Platinum TCG), with swap buyback offers of 85-90% of market value depending on tier.

Revenue is generated primarily from pull fees, pack margins and the spread on buyback (SWAP) offers rather than secondary marketplace trading. The company reported more than $170 million in GMV since launch and over $85 million in revenue year-to-date as of July 2026.

Traction

As of July 2026 the company reported more than $170 million in cumulative GMV, over $85 million in year-to-date revenue, growth of more than 50x in nine months and over 30,000 active users since January 2026. As of June 2026 its live claw tracker showed over 66,000 pulls and more than 60,000 swaps processed.

Latest developments

In June 2026 Beezie announced a funding round led by Moonrock Capital with participation from Devmons, Legendary, Adam Cochran and Charizard Capital, at which point its live tracker showed over 66,000 pulls and more than 60,000 swaps. In late June 2026 a community raise on Echo targeting $250,000 sold out in 10 minutes and was capped at $1 million within 24 hours. On 27 July 2026 Psalion VC Fund III announced it had led a $4 million round, with proceeds directed at inventory acquisition and geographic expansion across collectibles, luxury and entertainment categories.