Beeble

Beeble is an AI visual effects company whose platform lets filmmakers, compositors and studios relight, alter and finish footage in post-production. Its core technology digitizes 2D footage into a 3D representation by generating per-frame VFX passes — PBR maps including depth, normal, roughness, albedo, specular and ambient occlusion, plus alpha and depth mattes — so lighting, environments and camera angles can be manipulated after the shoot. The flagship model line is SwitchLight (SwitchLight 3.0 powers the current pass generator); the company's earlier product, SwitchLight Studio, was planned to be rebranded as Virtual Studio.

The current product set spans SwitchX (mask-guided video-to-video relighting and object/world replacement), Background Remover, VFX Pass Generator, 3D Relight, SDR-to-HDR recovery output as EXR ACES sequences, an upscaler using Topaz or Magnific, built-in third-party image and video generation models (e.g. Nano Banana Pro, Seedream 5, GPT Image 2, Seedance, Kling, Flux 2, ElevenLabs), and Canvas, a node-based generative compositing graph for chaining tools and models. Beeble emphasizes format fidelity — matching input aspect ratio, frame rate and resolution — and explicit masking to preserve cast identity and performance at the pixel level.

The platform is delivered in two independent forms: Beeble, a cloud app with 2K support and credit-based rendering that includes SwitchX; and Beeble Studio, a Windows/Rocky Linux desktop app that runs the SwitchLight 3 model locally on NVIDIA GPUs with 4K support, renders up to one hour per sequence, a render queue, multi-channel 16-bit EXR AOV output and no cloud upload of footage. Plugins connect passes into Nuke, Blender and Unreal Engine, and a Beeble Camera iPhone app supplies camera-tracked footage without dedicated tracking hardware.

Founding story

Founded in 2022 around the problem of lighting in visual effects. CEO Hoon (Kim Hoon) has described the company's goal as boosting the creative power and efficiency of individual artists with unique ideas so they can compete with large studios. Mashup Ventures partner Park Eunwoo, lead investor in the first round, said the firm backed the team from the inception of the business idea.

Business model

Subscription software sold as a cloud application and a locally installed desktop application, with rendering in the cloud metered through credits and local rendering unmetered. Plans are tiered by user type, from individual artists to studio teams with shared credit pools and central billing, up to enterprise agreements sold through a sales contact.

Published pricing includes Beeble Studio Indie at $60/month ($42/month billed annually) with commercial use limited to organizations under $200K annual revenue, and Beeble Studio Standard at $400/month ($250/month billed annually) with full commercial use, both offering a 7-day free trial. A Team plan for crews and studios lists $100 per seat per month, or $84 per seat per month billed yearly, with a shared credit pool, central billing and seat/role management; Enterprise pricing is quoted on request and includes unlimited seats and credit-based consumption.

Traction

Published case studies include lighting control work on Superman & Lois season 4 with Boxel Studio, a Hellbound sequence credited to Mozaic Film (2026), and workflow accounts from Makaco, Vortex Films, Peregrine Films and Ocean Jet. At the time of its 2024 seed round the company had seven employees and had secured major U.S. clients, including video AI companies. SOC 2 Type II certification is listed as in progress and expected in 2026.

Latest developments

The platform now spans a cloud app and Beeble Studio desktop app running SwitchLight 3 locally at 4K, plus SwitchX video-to-video relighting and replacement, Canvas node-based generative compositing, SDR-to-HDR, background removal, upscaling via Topaz or Magnific, and integrated third-party image and video generators. Team and Enterprise tiers add shared credit pools, unlimited seats, admin model toggles, custom SSO and dedicated support, with SOC 2 Type II reported in progress and expected in 2026. Customer showcases published through mid-2026 cover music videos, commercials and episodic work.