Beacon40

BEACON40 develops and sells consumer lamps that emit a gentle 40Hz flickering light, marketed as a non-medical wellness product intended to support gamma brain activity associated with memory, attention, and restorative sleep. The device is non-wearable and designed for use in the user's peripheral vision — typically placed 3 to 15 feet away — for roughly one hour a day while the user works, reads, watches television, meditates, or relaxes, rather than requiring direct viewing, a headset, glasses, or a screen.

The product line consists of two configurations. BEACON40 Personal is a stand-alone lamp for individual use in smaller spaces such as desks, nightstands, reading nooks, dorm rooms, and meditation or yoga spaces. BEACON40 Surround is a synchronized two-lamp set — one base lamp with controls plus a satellite lamp that cannot operate independently — aimed at larger or open-concept rooms and at couples, roommates, or families sharing a space. Both include seven brightness levels, a choice of yellow, white, or blue light, auto-timers for 1, 2, or 3 hours, and smart-home integration for hands-free control. The company states that color selection does not affect effectiveness and that lower brightness settings are equally effective as long as the flicker remains perceivable.

The company positions the product explicitly as a non-medical wellness device that is not intended to diagnose, treat, cure, or prevent any disease, and cites external research on 40Hz light — including fMRI work on 40-Hz blue light and hippocampal activation during recognition memory, and Georgia Institute of Technology research on rhythmic 40 Hz light and brain chemical signaling — as background for its approach.

Founding story

According to the company, BEACON40 originated from founder Terry Moore's search for options in response to his wife's health challenges. That search led him to MIT research finding that exposure to flickering 40Hz light could reduce toxic beta-amyloid levels in the brain, a factor associated with cognitive decline. Subsequent research cited by the company pointed to effects on neural connectivity and cell function, brain fog, memory, and sleep across age groups, which the company says broadened its mission from addressing cognitive decline toward supporting general cognitive performance.

Business model

Direct-to-consumer hardware sales of 40Hz light therapy lamps through the company's own online store, sold as one-time purchases with installment payment options (four interest-free installments or monthly financing via Shop Pay). The company also indicates a business-to-business motion through a dedicated Head of B2B Growth role.

Revenue comes from sales of physical devices: BEACON40 Personal listed at $379 (discounted to $329) and BEACON40 Surround listed at $479 (discounted to $379), sold with fast shipping, a six-week trial period, and a money-back guarantee.

Traction

The company reports more than 14,000 people using BEACON40 for memory, focus, and sleep support. It also cites an independent six-week observational study by OvationLab in collaboration with Heads Up Health in which 50 adults used the device about one hour a day in their homes; participants self-reported improvements of up to 48% in focus, 46% in mood, 38% in overall well-being, and 19% in sleep quality, and up to a 40% reduction in perceived stress. The company notes these are participant-reported outcomes that do not establish cause and effect.

Latest developments

The company is selling two product configurations, BEACON40 Personal and BEACON40 Surround, with promotional discounts of up to $100, and is publicizing results from a six-week observational study conducted by OvationLab with Heads Up Health.