Be Human(e)
Techstars '23Dover, US · Founded 2022 · 3 employees on LinkedIn · 1 known investors
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Be Humane develops Rhea, an AI-powered parenting companion that provides expert-backed advice on child development, digital wellness, and family dynamics. The service offers parents 24/7 access to guidance from clinical psychologists and child development specialists at a fraction of traditional therapy costs.
Also known as Be Human(e) · Be Humane
Founders & leadership
Be Human(e) was founded in 2022 by Natalie Eggum.

Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Be Human(e) is a digital mental health startup developing RHEA, an AI-driven parenting coaching platform aimed at parents of pre-teens and teenagers. The platform is positioned as emotionally intelligent AI guidance that is expert-guided and grounded in four decades of research and evidence-based practices, offering families around-the-clock support.
The company's stated focus is helping families manage screen time, technology use, and youth mental health, delivering personalized recommendations intended to improve parent-child relationships, reduce household stress, and encourage healthier technology habits. Its broader stated mission is a healthier relationship between people and technology as family life becomes increasingly digital.
Traction
The company reports fewer than 10 employees and a set of research partnerships with academic institutions, and joined the Inspired Internet Pledge as a signatory in September 2024.
Latest developments
In March 2025 the company launched an initiative offering free educational presentations for schools on technology and youth mental health. In Q3 2025 it expanded its research from digital wellbeing into human/robot interaction in family life, working with Shosa Lab in Japan on evidence-based pathways for AI-guided parenting support and launching cross-cultural studies examining how families bond with robotic companions.
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates in the digital mental health and digital wellbeing segment, focused specifically on AI-based parenting support and family technology habits.
The company emphasizes collaborations with academic institutions and research labs — including Boston Children's Hospital's Digital Wellness Lab, Harvard's Evidence-Based Parenting program, and the Yale Center for Emotional Intelligence — as the basis for grounding its product in scientific research.
Technology
The product, RHEA, applies AI designed to be emotionally intelligent to parenting coaching, with content and methods described as expert-guided and drawn from research and evidence-based practices. Product development is informed by an "Emotionally Intelligent Usage of Technology" framework, which the company has been extending from digital wellbeing into human/robot interaction in family life.
Go-to-market
Alongside its consumer-facing platform, Be Human(e) launched a free educational presentation program for schools in March 2025 on technology's impact on youth mental health, led by digital wellbeing experts, and invited schools and districts to partner directly. It also builds visibility through academic and research collaborations and by signing the Inspired Internet Pledge.
Parents of pre-teens and teenagers; the company has also offered free educational presentations to schools and districts.
Geography
Operates in the United States. In Q3 2025 the company began cross-cultural research in Asia, with collaborators in Japan, South Korea, and China, and work with Shosa Lab in Japan.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsLaunched an initiative providing schools with free presentations, led by digital wellbeing experts, on the impact of technology on youth mental health, backed by research collaborations with Harvard and the Yale Center for Emotional Intelligence.
In Q3 2025, Be Human(e) expanded research from digital wellbeing into human/robot interaction, working with Japan's Shosa Lab to develop evidence-based pathways for AI-guided parenting support and launching cross-cultural studies in Japan, South Korea, and China.
Be Human(e) became a signatory of the Inspired Internet Pledge, listed under the Tech & Media sector and operating in the US.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Be Human(e) - The Inspired Internet Pledgeinspiredinternet.org · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Be Human(e) do?
- Digital mental health startup building RHEA, an AI parenting coaching platform for parents of pre-teens and teens.
- Who founded Be Human(e)?
- Be Human(e) was founded by Natalie Eggum in 2022.
- Who are Be Human(e)'s investors?
- Be Human(e)'s investors include Techstars.
- Where is Be Human(e) headquartered?
- Be Human(e) is headquartered in Dover, US.

