Baydin

Baydin, publicly known as Boomerang, builds email productivity and meeting scheduling software for consumers and businesses. Its core products are browser extensions and add-ins that work inside Gmail and Microsoft Outlook, allowing users to schedule messages to be sent later, set follow-up reminders if no reply is received, snooze or pause incoming mail, and share availability and book meetings directly from the inbox. The same capabilities are offered through iOS and Android apps, and the portfolio also includes GQueues, a task manager integrated with Google Workspace products such as Docs and Drive.

The company states it was founded in 2010, has 19 team members, holds seven patents, serves more than 2 million active customers, and has delivered 500 million messages; it also says nearly 1.5 million businesses use Boomerang each day. Its stated product philosophy emphasizes context-aware software, sensible defaults with easy user correction, "persuasive" design informed by practical psychology, data-driven decision making, and declining to build software that benefits one party at the expense of another. Beyond its core software, the company runs an annual climate donation program, selecting in 2024 steelmaking flue emissions mitigation research led by Professor Yang Shao-Horn at MIT as its carbon capture research funding recipient.

Founding story

Founded in 2010 as Baydin. In October 2010, while the company was about to close its first angel round, CEO Alexander Moore drove investor Dave McClure to his mechanic after McClure tweeted offering a pitch opportunity to whoever gave him a ride; McClure committed to invest through 500 Startups following the meeting.

Business model

Boomerang sells subscription-based productivity software delivered as browser extensions, an Outlook add-in, and mobile apps for iOS and Android, purchased directly by individual users and businesses through its website. Its product line includes Boomerang for Gmail, Boomerang for Outlook, mobile apps, and GQueues, a task manager for Google Workspace, alongside free tools such as The Email Game, Revive Your Inbox, and Inbox Pause.

Paid subscriptions for Boomerang for Gmail and Boomerang for Outlook and related products, sold to individual users and businesses; free tools such as The Email Game and Inbox Pause serve as entry points.

Traction

Company-reported figures include more than 2 million active customers, 500 million messages delivered, nearly 1.5 million businesses using the product daily, 19 team members, and seven patents, with operations spanning more than a decade since 2010.

Latest developments

Boomerang announced it is now SOC 2 compliant, citing enterprise-level security certification, and named steelmaking flue emissions mitigation research led by Professor Yang Shao-Horn at MIT as the recipient of its 2024 carbon capture research funding and climate donation. Current marketing highlights meeting scheduling alongside email productivity, and the portfolio includes GQueues for Google Workspace task management.