Baton Media

Baton Media Inc. develops Baton, an iOS and web platform positioned as a home for unreleased music. Creators upload finished songs, demos, beat packs, loops and sample libraries, organize them into a synced library with offline listening and multiple versions per track, and choose whether to keep material private, share it through invite-only spaces, or publish it to a public profile. A proprietary media player reports who has listened to a track wherever it is shared, giving creators visibility into how their material circulates.

Around that library sit collaboration and monetization features: real-time conversation threads with collaborator tagging and crediting, private, invite-only or public collaborative spaces, a feed of placement and sync opportunities that users can submit to or post themselves, and a marketplace where creators sell projects to other creators and fans. An in-app studio supports looping, repitching, reversing, stem splitting (vocals, drums, bass, harmony), EQ, gain, distortion, delay and reverb, and AI-assisted pairing that surfaces samples and stems from other creators that fit a user's material. The app also generates shareable visualizers for social platforms.

The company frames its broader aim as increasing transparency in the collaborative process so artists are accurately credited and compensated, including work on collaboration protocols to track IP rights and automate crediting and compensation across the creator economy, with stated plans to extend the rights-management and mixed-media collaboration ecosystem to visual artists, filmmakers and designers.

Founding story

Baton Media Inc. was founded in 2021 in New York by Gabe Warshaw, who is identified as CEO. The company's stated starting point is the problem of creators losing control over their material during collaboration, which it addresses by building tools intended to increase transparency and ensure artists are credited and compensated.

Business model

Baton operates a freemium consumer software business. A free Starter tier allows users to upload, organize and share up to 10 tracks, see listener activity, browse placement and sync opportunities, create collaborative spaces and use basic audio editing. A paid Pro tier, offered with a 14-day free trial, adds unlimited track uploads, multiple versions per track, the ability to sell music, the in-app studio and early access to opportunities. The platform also hosts a marketplace where creators sell music to other creators and to fans.

Revenue comes from subscriptions and marketplace activity. Baton Pro is priced at $7.99 per month, with yearly billing advertised as saving 33%; in-app purchases listed on the App Store include Baton Pro Monthly at $7.99, Baton Pro Annual at $49.99 and a Baton Pro yearly option at $59.99. Pro users can sell their music and projects through the platform's marketplace.

Traction

The iOS app, first released in September 2024, has passed 25,000 all-time downloads and holds ratings of 4.5-4.6 out of 5 across roughly 165-185 App Store ratings. The company reports creators from more than 120 countries and is listed with a headcount range of 11-50 employees.

Latest developments

The iOS app has continued shipping frequent releases through version 1.3.9.11, with recent updates described as minor bug fixes and improvements. An April 2025 release added a Gallery browsing view, extended sample pairing to stems, and enabled Pro users to sell projects to anyone. As of a 2026 third-party assessment, Baton publishes a consumer iOS and web product with no public API, developer portal or documentation.