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Base

Greenville, US · Founded 2018 · 78 employees on LinkedIn · 5 known investors

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Base provides executive assistant placement and support services, and builds technology to help executive assistants and leaders work more effectively together. The company serves business leaders and executive assistants seeking to optimize their working relationships.

AI & Machine LearningEnterprise SoftwareFuture of WorkSaaS

Founders & leadership

Base was founded in 2018 by Paige McPheely and Casey Putschoegl.

PMPaige McPheely
Paige McPheelyFounderPaige McPheely co-founded Base in 2013, an executive assistant placement and technology company, and currently serves as Executive Chair. She writes about administrative operations and leadership efficiency, with a forthcoming book on work-life balance and organizational systems.
CPCasey Putschoegl
Casey PutschoeglFounderFounder at Basehq
SASara Altuna
Sara AltunaCEOSara Altuna has held roles spanning operations, product, and strategy, with a focus on building systems and tools that enable teams to work more effectively. She is CEO of BaseHQ, which provides executive assistant placement and technology to help leaders and their assistants collaborate more productively.

Board

RB
Ryan BrosharBoard director
MF
Mike FitzgeraldBoard director
KA
Kristian AndersenBoard director
ET
Eric TobiasBoard director

Investors · 5

GROOVE CAPITALlisted by GROOVE CAPITALMinneapolis

How we know: GROOVE CAPITAL's portfolio page · the VCSheet dataset · Not right? Tell us

High Alphalisted by High AlphaIndianapolis

How we know: High Alpha's portfolio page · board seat on SEC Form D · the VCSheet dataset · Not right? Tell us

Matchstick Ventureslisted by Matchstick VenturesBoulder · $500K – $1.5M

How we know: Matchstick Ventures's portfolio page · board seat on SEC Form D · Not right? Tell us

Revolutionlisted by RevolutionWashington, D.C. · $100K – $1M

How we know: Revolution's portfolio page · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$4M disclosed across 2 rounds · 2019–2021

▶$1.4MraisedJun 2021 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Paige McPheelyExecutive Officer, Director
  • Ryan BrosharDirector
  • Mike FitzgeraldDirector
  • Kristian AndersenDirector
  • Eric TobiasDirector
Offering amount
$2M
Amount sold
$1.4M
First sale
Apr 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.6MraisedNov 2019 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Paige McPheelyExecutive Officer, Director
  • Eric TobiasExecutive Officer, Director
  • Mike FitzgeraldExecutive Officer, Director
  • Kristian AndersenDirector
  • Ryan BrosharDirector
Offering amount
$2.9M
Amount sold
$2.6M
First sale
Oct 2019
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 2

TealTeal helps job seekers make informed career decisions through tools and guidance on the job search process. The platform aims to demystify career navigation for individuals seeking meaningful work aligned with their personal goals.
OceanstalentOceans provides full-time, AI-fluent executive operators ("Divers") who are vetted, trained on clients' tools, and matched to run business functions such as marketing, operations, finance, and customer success. It serves companies looking to scale teams with dedicated remote talent supported by account managers and pod leaders.

Companies working in the same space as Base.

Frequently asked questions

What does Base do?
Base provides executive assistant placement and support services, and builds technology to help executive assistants and leaders work more effectively together. The company serves business leaders and executive assistants seeking to optimize their working relationships.
Who founded Base?
Base was founded by Paige McPheely, Casey Putschoegl in 2018.
Who are Base's investors?
Base's investors include BIP Ventures, GROOVE CAPITAL, High Alpha, Matchstick Ventures, Revolution.
How much funding has Base raised?
Base has disclosed $4M raised across 2 rounds.
Where is Base headquartered?
Base is headquartered in Greenville, US.