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Techstars '22Kingston, CA · 1 known investors
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SportFeeds delivers AI-tagged sports highlights and verified player social profile data via API to sports platforms and media companies. The service integrates with major sports data providers like Sportradar and ESPN to surface real-time social commentary and engagement metrics for players, teams, and leagues.
Also known as SportFeeds
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026SportFeeds, operating at backrsports.com, provides a single REST API that converts social media content into structured, sports-application-ready data. Its core outputs are three: AI-detected video highlights with sentiment-aware tagging, breaking-news alerts delivered via webhooks, and social profile intelligence covering players, teams, leagues and media accounts. Content is ingested roughly every minute on a 24/7 basis, scored for engagement on a 0-10 scale, and can be sorted by trending score. The API includes region-aware content rights filtering based on user location, self-serve custom sources with an instant seven-day backfill, and a built-in compliance deletion feed reflecting edited and removed posts on X.
The social profile product positions itself as a single source of truth for verified sports social handles, covering more than 3,300 verified profiles across X and Instagram. Beyond handles and follower counts, it exposes verified status, daily-refreshed engagement metrics, and 7-day and 30-day growth deltas, with player coverage spanning the NFL, MLB, NBA, WNBA, NHL, PGA and FIFA national teams. Data is pre-mapped to identifiers used by existing sports data providers, so customers can query using IDs they already hold.
SportFeeds offers two integration models. In the recommended "Direct" path, a customer's app or frontend calls SportFeeds servers in real time, avoiding ingestion pipelines, storage overhead and platform-compliance obligations. In the "Sync" path, customers periodically poll endpoints to ingest posts into their own systems for custom analytics, machine learning or data-warehouse use, which the company notes carries the customer's own responsibility for honoring deletions, edits and rotated media.
Business model
B2B API/data licensing: customer platforms integrate SportFeeds endpoints either by having end users call the API directly in real time or by syncing posts into their own systems. The site describes pricing as usage-based and scaling with customer traffic, with a free tier available without a credit card.
Usage-based subscription pricing that scales with customer traffic, described as affordable, with a free entry tier.
Traction
The website cites a customer testimonial from Michael Testa, co-founder and CPO of Wunderfan, describing SportFeeds as an engagement mechanism integrated into its product. Coverage spans 3,300+ verified social profiles across X and Instagram and leagues including the NFL, NBA, NHL, MLB, PGA Tour, WNBA, ISL, LALIGA, UFC and UCL.
Latest developments
Company blog posts published in August and September 2026 cover choosing between the Sync and Direct integration paths, a summary of IBM's 2026 Sports Intelligence Report on fan demand for highlight content, and a guide to adding sports highlights to an application in under an hour.
▸Full profile — market position, technology, go-to-market
Market position
Sells an intelligence layer for sports content on social media, sitting alongside rather than replacing established sports data feeds, whose player and team IDs it maps to.
Positions itself on pre-mapped compatibility with identifiers from existing sports data providers such as Sportradar, SportsData.io, ESPN, Yahoo, API-Sports, DraftKings, FOX Sports, CBS Sports, NBC Sports, Opta, Stats Perform and Genius Sports, so customers avoid building mapping or ingestion pipelines. It also claims to be a single source of truth for verified sports social handles, an area it describes as lacking one today, and handles platform compliance (deletions, edits, rotated media) on behalf of customers.
Technology
A REST API layered over social media firehose data. Components include AI highlight detection, sentiment-aware tagging, an engagement scoring model (0-10) with trending ranking, ID mapping to third-party sports data providers, region-aware rights filtering keyed to user location, breaking-news webhooks for push delivery, self-serve custom sources with seven-day backfill, and a compliance feed of edited and deleted posts to keep customers aligned with X's terms. Profile data is refreshed on a daily snapshot cadence.
Go-to-market
Self-serve, developer-led adoption with a free starting tier and no credit card required, supported by use-case landing pages tailored to each customer segment (sportsbooks, live scores, sports apps, prediction markets, ticketing, publishers, teams and leagues, fantasy), a two-minute product walkthrough video, an insights blog covering sports data and integration topics, and customer testimonials.
Sports and media technology platforms, including sportsbooks and betting platforms, live score apps, general sports apps, prediction markets, ticketing platforms, publishers and media sites, teams and leagues, and fantasy sports operators. The profile data is also positioned for player profile pages, agency dashboards, NIL platforms, team apps and internal analytics.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 4
primary sources listed
- Backrbackrsports.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Backr do?
- SportFeeds is a REST API that turns social media posts into AI-tagged sports highlights, breaking news and verified player profile data.
- Who are Backr's investors?
- Backr's investors include Techstars.
- Where is Backr headquartered?
- Backr is headquartered in Kingston, CA.