b
1 known investors
Positioning is a Thai-language business and marketing news publication covering strategic moves, digital trends, and industry insights across sectors including retail, real estate, technology, and consumer markets, with a focus on Thailand and Asia.
Also known as Positioning · Positioningmag
Investors · 1
Company profile
researched Aug 2026Positioningmag (positioningmag.com) is a Thai-language digital news outlet focused on marketing, business and strategy. Its homepage is organised into editorial sections such as "Strategic Move", "Insight" and "People / Management", and it presents a rolling "Today's top stories" feed of articles written in Thai.
Editorial coverage spans consumer and retail brands, food and beverage chains, ice cream and cosmetics brands, wholesale and fresh-market operators, real estate and residential developers, office property supply and demand, logistics and industrial space, higher education and demographic trends, employment and labour-market issues, entertainment and animation, sports properties and private equity interest in them, and social-media creators and platform features such as live streaming. Articles cover both Thai companies and international subjects, and the site also carries sponsored or corporate-communications style items alongside its editorial pieces.
The site operates a cookie-consent framework distinguishing necessary, analytics and marketing cookies, and notes that site traffic is measured using Google Analytics and the MGR group's Webstat statistics system, with embedded third-party media such as YouTube video and advertising/remarketing signals governed by the marketing cookie category.
Business model
The site publishes freely accessible Thai-language articles and carries advertising and sponsored/branded content items alongside editorial coverage, with marketing and remarketing cookie signals used for advertising measurement.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioningmag operates as a Thai-language marketing and business media property, publishing analytical coverage of brands, strategy and industry trends.
Technology
The website uses a cookie-consent management system with separate necessary, analytics and marketing categories, measures audience behaviour through Google Analytics and the MGR-affiliated Webstat statistics platform, and embeds external media such as YouTube video.
Go-to-market
Thai-language readers interested in marketing, business strategy and corporate news, including marketers, business professionals and consumers of industry analysis.
Geography
Editorial focus is on Thailand, with coverage extending to regional Southeast Asian and international business subjects.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 1
primary sources listed
- bpositioningmag.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does b do?
- Positioningmag is a Thai-language online publication covering marketing, business and corporate strategy.
- Who are b's investors?
- b's investors include SCB 10X.