What does Avatarux do?

AvatarUX is an online slot studio that builds games on proprietary mechanics such as PopWins and distributes them to iGaming operators.

Who are Avatarux's investors?

Avatarux's investors include Yolo Investments.

Avatarux

1 known investors

AvatarUX is a game studio that designs slot games with in-house mechanics, mathematical models, and visuals for the iGaming industry. It distributes its titles by working directly with licensed gaming operators and through global and regional resellers, distributors, and sheltering partners.

Also known as Avatar UX · AvatarUX

Gaming

Investors · 1

Yolo Investments

Company profile

researched Aug 2026

AvatarUX is a game studio that designs and releases online video slot and "Instaplay" titles for the iGaming market. Its output is organised around in-house mechanics and features, including PopWins, MultiPop, StickyPop, ZapReel, Hold&Win, Fortune Collector and Golden Ways, applied across payout structures such as lines, ways, clusters and pay-anywhere, and across low, medium, high and super-high volatility bands.

The studio maintains a large catalogue of titles, including CherryPop, MonkeyPop, LooneyPop, AstroPop, ArcanaPop, TikiPop, Piggy Pop Grand Affair, the Crypto Crown series, the Power Joker series, Pots of Power, Depths of Fortune and 3 Power Dragons, alongside a rolling schedule of new releases with announced launch dates. Recent releases described in company announcements specify grid layouts, payline or ways counts, volatility and maximum win caps — for example 20 Power Joker on a 5x3 grid with 20 fixed paylines and a 5,000x cap, Blessings of Caishen on a 3x3 grid with 5 fixed paylines and a 15,000x cap, Dyna Mule on a 6x4 grid with 4,096 ways and a 20,000x cap, and Depths of Fortune 2 with a 10,000x cap.

The company states that it is led by a senior team with iGaming experience supported by artists and developers, and that it operates its own technical infrastructure, including a proprietary Remote Gaming Server launched in 2021.

Business model

AvatarUX develops slot content and supplies it to licensed gaming operators, both directly and through global and regional resellers, distributors, aggregation platforms and sheltering partners; games are distributed for play on integrated operator platforms.

Traction

The website lists a catalogue of more than 70 released titles plus scheduled upcoming launches, and multiple distribution agreements with operators and aggregators including Alea, Digitain, Relax Gaming, Reevo, Soft2Bet and Light & Wonder.

Latest developments

During mid-2026 the studio announced a distribution partnership with aggregator Alea (July 2026) and a series of global game releases, including Dyna Mule (June 2026), Blessings of Caishen and 3 Rockin' Penguins (July 2026), 40 Power Joker (July 2026), 3 Chili Charms, Depths of Fortune 2 and 20 Power Joker (August 2026), with Corpse Cart, 10 Power Joker and Blondes & Beers scheduled for September 2026.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

AvatarUX positions itself as an award-winning slot studio known for proprietary mechanics, citing wins for Game Innovation (CasinoBeats, 2021), Slot Supplier Rising Star (EGR, 2022), Game Mechanic of the Year (CasinoBeats, 2023) and Slot Game Developer of the Year (SlotsWise, 2024).

The studio's stated point of difference is the set of proprietary in-play mechanics it creates internally, led by PopWins, which it applies across a broad portfolio of themed titles and sequels.

Technology

Games are built on proprietary mechanics and features developed in-house, including PopWins, MultiPop, StickyPop, ZapReel, Fortune Collector, Golden Ways and Hold&Win, combined with mathematical models and configurable grids, payline/ways structures and volatility profiles. The studio operates its own Remote Gaming Server, launched in 2021, as part of an in-house technical infrastructure.

Go-to-market

Distribution runs through direct agreements with licensed operators and through aggregators, resellers, distributors and sheltering partners; disclosed distribution and aggregation partners include Alea, Digitain, Relax Gaming, Reevo, Soft2Bet and Light & Wonder. The company also works with media partners for press coverage and issues regular release announcements.

Licensed online gaming operators and casino aggregation platforms, which in turn serve adult (18+) slot players.

Geography

Announcements are issued from Malta, and games are released globally across integrated operator platforms. Regulatory footholds cited include a Swedish B2B licence (2023), a Romanian Class 2 licence (2025) and a Malta Gaming Authority Recognition Notice (2025); partnerships such as Relax Gaming cover distribution in regulated markets.

History

Company milestones list a first game launch and a launch on the Yggdrasil network in 2019; extensive game development in 2020 including the CherryPop title and the introduction of the PopWins mechanic; the launch of a proprietary Remote Gaming Server and a Game Innovation win at the CasinoBeats Game Developer Awards in 2021; an EGR Awards Slot Supplier Rising Star win in 2022; a Swedish B2B licence and a Game Mechanic of the Year win at the CasinoBeats Game Developer Awards in 2023; Slot Game Developer of the Year at the SlotsWise Awards in 2024; and a Romanian Class 2 licence plus a Malta Gaming Authority Recognition Notice in 2025.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

HeadcountAug 202633

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 19

launches, deals, and filings

Aug 2026

Global release of 20 Power Joker

5x3 grid, 20 fixed paylines, medium volatility classic fruit machine slot with multi-reel expanding wilds, a four-tier jackpot mini-game and a 5,000x maximum win.