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Autoparti
Techstars '24Aventura, US · Founded 2022 · 4 employees on LinkedIn · 1 known investors
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Autoparti provides AI-powered marketing and content management tools for auto parts retailers and distributors. The platform enables users to run campaigns, send messages, place banner ads, and manage digital catalogs with automated content creation.
Also known as Autoparti App
Founders & leadership
Autoparti was founded in 2022 by Eriksson Torres Castillo.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Autoparti is a software platform for small and medium businesses in the automotive aftermarket, positioning itself as a digital ally for auto parts sellers, workshops and service providers. Its stated offering is a 360-degree solution spanning e-commerce, advertising, marketing and payments, delivered on a subscription model that lets automotive SMBs publish and maintain an online presence.
On the merchant side, the product lets businesses run large-scale campaigns, send messages, launch banner advertising and update a digital catalog in real time, with AI tools used to generate fresh content on an ongoing basis and increase visibility. On the consumer side, Autoparti operates a directory and mobile application through which vehicle owners can find verified auto parts sellers, spare parts, workshops and automotive services, searchable by brand, category and city. An Android app, Autoparti version 1.1.0, is distributed for devices running Android 6.0 and above and was last updated in September 2023.
Founding story
Founded in Colombia by Leonardo Gaitán, Eriksson Torres, Camila Gaitán and Johana Pabón to move the automotive services sector from word-of-mouth discovery to a subscription platform where SMBs can display their services online.
Business model
Subscription software sold to automotive SMBs (parts retailers, distributors, workshops), combining listing/visibility in a consumer-facing directory and app with marketing, advertising, catalog and e-commerce tooling.
Tiered subscription plans. A free tier valid for six months provides contact information and category-based location listing; a paid annual tier is priced at 199,900 Colombian pesos per year and adds logo display plus direct links to WhatsApp and the merchant's website.
Traction
The company states it is trusted by hundreds of auto parts businesses. Team size is listed at 5 employees (1-10 range on the Techstars profile). The Android app reached version 1.1.0 with a September 2023 update.
Latest developments
Reported in October 2024 as selected for a Techstars Atlanta acceleration program. The company website carries a 2021-2025 copyright and continues to market demo requests and subscription pricing.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Early-stage (pre-seed) company in the Latin American automotive retail and e-commerce software segment; the company states it is trusted by hundreds of auto parts businesses.
Combines a consumer-facing verified directory and app for finding auto parts and workshops with AI-driven merchant tooling for campaigns, messaging, banner ads and real-time catalog updates in a single subscription.
Technology
AI-based content generation and marketing automation used to create daily content, run campaigns, deliver messaging and banner ads, and keep digital catalogs updated in real time; delivered via web platform and an Android mobile app.
Go-to-market
Self-serve demo requests and published subscription pricing on the company website, a consumer mobile app and directory that drives merchant listings, and participation in Latin American startup programs and events including Techstars Atlanta and StartCo 2024.
Small and medium businesses in the automotive industry — auto parts sellers, distributors and workshops — plus vehicle owners searching for parts and services.
Geography
Headquartered in Bogotá, Colombia, with U.S. locations listed in Aventura and Miami, Florida. Presence is claimed across Latin America including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay and Venezuela.
History
Founding year is reported variously as 2021, 2022 and 2024 across directories. The company was profiled in December 2023 around its directory of auto and workshop services in Colombia, was among the ten finalist startups at StartCo 2024 in Bogotá in March 2024, and in October 2024 was reported as selected for a Techstars Atlanta acceleration program.
Risks & controversies
Directory listings conflict on basic company facts, including founding year (2021, 2022 or 2024), primary domain (autoparti.app versus autoparti.com.co) and headquarters (Bogotá versus Aventura, Florida). One directory notes its data dates from 2021 and is not updated.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsAutoparti was reported as selected by Techstars for an acceleration program at Techstars Atlanta to support its growth in the automotive industry.
Autoparti was included among the ten finalist startups profiled at StartCo 2024, held 14-15 March 2024 in Bogotá, Colombia.
Version 1.1.0 of the Autoparti Android app, which lets users find auto parts, spare parts, workshops and vehicle services by brand, category and city, was last updated on 29 September 2023.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Autopartiautoparti.app · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Autoparti do?
- Colombian SaaS platform giving auto parts SMBs AI tools for digital catalogs, campaigns, advertising and e-commerce.
- Who founded Autoparti?
- Autoparti was founded by Eriksson Torres Castillo in 2022.
- Who are Autoparti's investors?
- Autoparti's investors include Techstars.
- Where is Autoparti headquartered?
- Autoparti is headquartered in Aventura, US.