AUI

AUI (Augmented Intelligence Inc.) is a New York- and Tel Aviv-based AI company that develops Apollo-1, which it describes as the first neuro-symbolic foundation model for task-oriented conversational AI. The architecture combines a generative component that interprets and formulates user messages with a symbolic reasoning component that makes decisions and handles logical operations, with the stated aim of producing deterministic, policy-compliant and fluent task execution. Rather than relying primarily on extensive pre-training to approximate behavior, Apollo-1 encodes procedural knowledge directly while using neural modules for perception, language understanding and generation.

Apollo-1 is not intended to operate as an agent itself; it is positioned as a base model that organizations fine-tune to build their own domain-specific, policy-adhering conversational agents. The company frames its target use cases as structured, transactional interactions — bookings, payments, cancellations, registrations, hotel reservations, opening a bank account — that it argues large language models handle less reliably than open-ended dialogue. The model is described as domain agnostic and applicable to sectors such as travel, insurance and healthcare.

The product is delivered through a set of environments covering instructions and rule-based controllability (pre-integrating API endpoints and tools), a conversations view with structured human feedback, a simulator for generating synthetic conversations, one-click fine-tuning with automated evaluation and version comparison, no-code deployment via an installable website or messaging widget, and analytics with structured search across conversations. The company also cites traceable, "white-box" visibility into the model's decision-making.

Founding story

AUI was founded in 2017 by Ohad Elhelo and Ori Cohen, who developed Apollo-1 over roughly eight years in collaboration with 60,000 human agents, aiming to combine generative AI's conversational ability with symbolic AI's control and predictability.

Business model

AUI licenses access to Apollo-1 for enterprises, which fine-tune the model to their brand voice, policies and service standards and deploy resulting agents; access is offered via API request and a plug-and-play deployment widget, alongside a public Apollo-1 playground.

The company sells access to its foundation model and agent-building environments to companies; it states that its approach avoids training large, expensive bespoke models, which it presents as delivering significantly lower operational costs.

Traction

As of November 2025 the company reported 45 employees, deployments of Apollo-1 within Fortune 500 organizations (described elsewhere as beta), nearly $60 million in total funding, and roughly 10 open roles. General availability was said to be announced separately after current enterprise deployments.

Latest developments

The November 2025 bridge SAFE at a $750 million valuation cap preceded planned larger announcements; the company has also published items on welcoming Quack AI to AUI and the arrival of Zac Maufe, released an Apollo-1 white paper, and received coverage from The Information and VentureBeat.