Augmodo
Kirkland, US · Founded 2022 · Delaware corporation · 58 employees on LinkedIn · 10 known investors
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Augmodo provides real-time shelf visibility and spatial AI technology for retail stores. The platform helps retail employees optimize product operations and improve customer experience through computer vision and spatial computing.
Also known as Augmodo, Inc.
Founders & leadership
Augmodo was founded in 2022 by Ross Finman.

Board

Investors · 10
Also in the syndicate · 5
Reported raises · per SEC filings
Form D private placements$58.8M disclosed across 2 of 3 rounds · 2025–2026
▶$21.2MraisedJul 2026 · 12 investors · Other TechnologyRule 506(b)
- Ross Edward FinmanExecutive Officer, Director, Promoter
- Andrew MarksDirector
- Offering amount
- $22.2M
- Amount sold
- $21.2M
- First sale
- Jun 2026
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
▶$37.6MraisedJul 2025 · 38 investors · Other TechnologyRule 506(b)
- Ross Edward FinmanExecutive Officer, Director, Promoter
- Andrew MarksDirector
- Offering amount
- $37.6M
- Amount sold
- $37.6M
- First sale
- Jul 2025
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Augmodo develops wearable spatial computing hardware and physical AI software for tracking inventory and tasks in retail stores. Store associates wear a lightweight "Smartbadge" fitted with dual cameras that apply computer vision, 3D mapping and spatial computing to automatically log inventory as employees go about their normal work, without requiring operational changes. The captured data builds live 3D store maps and store-level "Realograms" — digital representations of shelf conditions that the company says are refreshed dozens of times per day.
On top of the capture layer, a spatial AI assistant recommends actions to associates, such as restocking shelves, placing orders and correcting compliance issues, while SpatialView, the company's analytics platform, gives retail executives and brand partners real-time visibility into shelf conditions from a browser rather than through store visits or week- and month-old audit data. Use cases marketed by the company include out-of-stock tracking, on-shelf availability, planogram and promotion compliance, competitor benchmarking, field rep routing, direct-store-delivery notifications, ecommerce picking and supply chain optimization. Augmodo states that privacy filtering runs on premise so that only shelf data is processed and customers are not tracked.
The company describes its hardware as roughly 100x cheaper than competing solutions, with low capital expenditure, passive operation for associates, built-in redundancy, and new store setup in under 30 minutes. As of mid-2026 it had extended product applications beyond grocery retail into warehouses, factories, facility maintenance and hospitals.
Founding story
Founded on the view that while artificial intelligence is transforming desk-based work, spatial computing will transform hands-on physical work; the company aims to equip each new retail employee with the equivalent of two years of experience from the start.
Business model
Augmodo supplies wearable Smartbadge hardware to retailers together with the SpatialView analytics platform, selling to both retailers and consumer brands that need shelf-level visibility across store networks.
Traction
A drug retailer's head of operations cited a 30% improvement in on-shelf availability within a month of deployment. By July 2026 the company had extended applications beyond grocery retail into warehouses, factories, facility maintenance and hospitals.
Latest developments
In September 2025 Augmodo announced a collaboration with customer data science firm dunnhumby, through the dunnhumby Retail Innovation Network, to demonstrate AR/VR-enabled intelligent store concepts. In July 2026 it raised $21M at a $350M post-money valuation led by existing backer TQ Ventures, to expand its global enterprise footprint, invest in computer vision and machine learning models, and grow its engineering team.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as the only real-time inventory and task tracker built on wearable badges worn by store associates, contrasting its approach with more capital-intensive competing hardware.
Passive data capture through associate-worn badges rather than fixed infrastructure or robots, hardware the company describes as 100x cheaper than alternatives, sub-30-minute store onboarding, and on-premise privacy filtering that excludes customer tracking.
Technology
Wearable dual-camera Smartbadges combined with computer vision, 3D mapping and spatial computing generate live 3D store maps and Realograms of shelf conditions, feeding a spatial AI assistant that recommends actions to associates. Privacy filtering is run on premise so that only shelf data is processed.
Go-to-market
Direct enterprise sales to retailers and brands, supported by fast deployment (new stores set up in under 30 minutes with no operational changes for associates), and partnership channels such as the dunnhumby Retail Innovation Network.
Retailers (including grocery and drug retail) and consumer brands, plus adjacent physical-operations settings such as warehouses, factories, facility maintenance and hospitals.
Geography
Headquartered in the Seattle, Washington area (Kirkland, WA), with stated plans to expand its global enterprise operational footprint.
History
Augmodo built wearable Smartbadge hardware and the SpatialView analytics platform for retail shelf visibility, announced a $37.5M Series A round prior to September 2025, partnered with dunnhumby in September 2025, and raised a further $21M in July 2026 while broadening beyond grocery retail into other physical-operations industries.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlapCompanies competing with Augmodo for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsRound led by existing backer TQ Ventures with participation from Lerer Hippeau, Jefferson River Capital, Arena Holdings, Chemist Warehouse, New Fare, Interlace and Webb Investment Network; proceeds earmarked for global enterprise expansion, computer vision and machine learning model development, and engineering hiring.
$21M source ↗
Augmodo expanded product applications beyond grocery retail into warehouses, factories, facility maintenance and hospitals.
Augmodo announced a collaboration with customer data science company dunnhumby, working through the dunnhumby Retail Innovation Network, to debut a 'future of shopping' video showing AR/VR and spatial AI applications in physical retail.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
Augmodo Raised $21 Million to Take Its Camera Badges Beyond the Retail Floor - Startup Fortunestartupfortune.com · Jul 2026
Augmodo bags $21 million in funding to takes its AI powered technology offering beyond retail stores — Retail Technology Innovation Hubretailtechinnovationhub.com · Jul 2026
Augmodo raises $21M to push its spatial AI beyond just retail toward the broader physical workforce – GeekWiregeekwire.com · Jul 2026▸Research sources · 8
primary sources listed
- Augmodoaugmodo.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Augmodo do?
- Augmodo uses wearable Smartbadges and spatial AI to give retailers real-time shelf inventory and store maps.
- Who founded Augmodo?
- Augmodo was founded by Ross Finman in 2022.
- Who are Augmodo's investors?
- Augmodo's investors include Expansion Venture Capital, Interlace Ventures, Lerer Hippeau, Tq Ventures Llc, Webb Investment Network.
- How much funding has Augmodo raised?
- Augmodo has disclosed $58.8M raised across 2 of its 3 known rounds.
- Where is Augmodo headquartered?
- Augmodo is headquartered in Kirkland, US.







