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Augmodo

Kirkland, US · Founded 2022 · Delaware corporation · 58 employees on LinkedIn · 10 known investors

Find your way into Augmodo

644 people in our graph share verified history with the Augmodo team — schools, employers, funds. One of them is your warm intro.

Javier Solterounlockedknows Ross Finman · together at Carnegie Mellon University (overlapped)
×4knows the team · via MIT
×4knows the team · via Carnegie Mellon University
knows the team · via SpaceX
×2knows the team · via JPL (NASA's Jet Propulsion Laboratory)

Augmodo provides real-time shelf visibility and spatial AI technology for retail stores. The platform helps retail employees optimize product operations and improve customer experience through computer vision and spatial computing.

Also known as Augmodo, Inc.

Founders & leadership

Augmodo was founded in 2022 by Ross Finman.

RFRoss Finman
Ross FinmaninCEO / FounderRoss Finman studied robotics at MIT and Carnegie Mellon University, worked on augmented reality at Niantic, and founded Augmodo, which develops spatial AI and computer vision technology for retail operations.

Board

AMAndrew Marks
Andrew MarksinBoard MemberInvestor at Tq Ventures Llc

Investors · 10

Also in the syndicate · 5

Arena HoldingsChemist WarehouseInterlaceJefferson River CapitalNew Fare

Reported raises · per SEC filings

Form D private placements

$58.8M disclosed across 2 of 3 rounds · 2025–2026

$21.2MraisedJul 2026 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ross Edward FinmanExecutive Officer, Director, Promoter
  • Andrew MarksDirector
Offering amount
$22.2M
Amount sold
$21.2M
First sale
Jun 2026
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$37.6MraisedJul 2025 · 38 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ross Edward FinmanExecutive Officer, Director, Promoter
  • Andrew MarksDirector
Offering amount
$37.6M
Amount sold
$37.6M
First sale
Jul 2025
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$350Mvaluation at Funding roundJul 2026
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Company profile

researched Aug 2026

Augmodo develops wearable spatial computing hardware and physical AI software for tracking inventory and tasks in retail stores. Store associates wear a lightweight "Smartbadge" fitted with dual cameras that apply computer vision, 3D mapping and spatial computing to automatically log inventory as employees go about their normal work, without requiring operational changes. The captured data builds live 3D store maps and store-level "Realograms" — digital representations of shelf conditions that the company says are refreshed dozens of times per day.

On top of the capture layer, a spatial AI assistant recommends actions to associates, such as restocking shelves, placing orders and correcting compliance issues, while SpatialView, the company's analytics platform, gives retail executives and brand partners real-time visibility into shelf conditions from a browser rather than through store visits or week- and month-old audit data. Use cases marketed by the company include out-of-stock tracking, on-shelf availability, planogram and promotion compliance, competitor benchmarking, field rep routing, direct-store-delivery notifications, ecommerce picking and supply chain optimization. Augmodo states that privacy filtering runs on premise so that only shelf data is processed and customers are not tracked.

The company describes its hardware as roughly 100x cheaper than competing solutions, with low capital expenditure, passive operation for associates, built-in redundancy, and new store setup in under 30 minutes. As of mid-2026 it had extended product applications beyond grocery retail into warehouses, factories, facility maintenance and hospitals.

Founding story

Founded on the view that while artificial intelligence is transforming desk-based work, spatial computing will transform hands-on physical work; the company aims to equip each new retail employee with the equivalent of two years of experience from the start.

Business model

Augmodo supplies wearable Smartbadge hardware to retailers together with the SpatialView analytics platform, selling to both retailers and consumer brands that need shelf-level visibility across store networks.

Traction

A drug retailer's head of operations cited a 30% improvement in on-shelf availability within a month of deployment. By July 2026 the company had extended applications beyond grocery retail into warehouses, factories, facility maintenance and hospitals.

Latest developments

In September 2025 Augmodo announced a collaboration with customer data science firm dunnhumby, through the dunnhumby Retail Innovation Network, to demonstrate AR/VR-enabled intelligent store concepts. In July 2026 it raised $21M at a $350M post-money valuation led by existing backer TQ Ventures, to expand its global enterprise footprint, invest in computer vision and machine learning models, and grow its engineering team.

Full profile — market position, technology, go-to-market, geography, history

Market position

Positions itself as the only real-time inventory and task tracker built on wearable badges worn by store associates, contrasting its approach with more capital-intensive competing hardware.

Passive data capture through associate-worn badges rather than fixed infrastructure or robots, hardware the company describes as 100x cheaper than alternatives, sub-30-minute store onboarding, and on-premise privacy filtering that excludes customer tracking.

Technology

Wearable dual-camera Smartbadges combined with computer vision, 3D mapping and spatial computing generate live 3D store maps and Realograms of shelf conditions, feeding a spatial AI assistant that recommends actions to associates. Privacy filtering is run on premise so that only shelf data is processed.

Go-to-market

Direct enterprise sales to retailers and brands, supported by fast deployment (new stores set up in under 30 minutes with no operational changes for associates), and partnership channels such as the dunnhumby Retail Innovation Network.

Retailers (including grocery and drug retail) and consumer brands, plus adjacent physical-operations settings such as warehouses, factories, facility maintenance and hospitals.

Geography

Headquartered in the Seattle, Washington area (Kirkland, WA), with stated plans to expand its global enterprise operational footprint.

History

Augmodo built wearable Smartbadge hardware and the SpatialView analytics platform for retail shelf visibility, announced a $37.5M Series A round prior to September 2025, partnered with dunnhumby in September 2025, and raised a further $21M in July 2026 while broadening beyond grocery retail into other physical-operations industries.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 202658
New store setup timeJan 2025under 30 minutes
On-shelf availability improvement reported by drug retailer customer within one Jan 202530%
Post-money valuationJul 2026$350M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 6

by search overlap
Modo Labs8 shared keywordsModo provides a platform that integrates disparate back-end systems into a single, unified interface for students and employees without requiring custom coding. The platform enables organizations to connect data, services, and information from essential platforms like student information systems, learning management systems, and security tools.
Bettermode7 shared keywordsBettermode is a no-code community platform that enables teams to build, manage, and measure community engagement. The platform helps marketing and customer success teams drive retention, advocacy, and measurable ROI through modular customization and integrations with existing business tools.
MixMode6 shared keywordsMixMode offers a self-supervised AI platform for cyber defense that detects novel and advanced attacks, surfaces pre-attack indicators, and reduces alert volume for security operations centers. It serves enterprises, government, defense, and critical infrastructure, and can run in cloud, on-premise, OT/ICS, and air-gapped or disconnected environments.
Qmodoai4 shared keywordsQmodoAI provides a platform for organizations to centralize documentation, track real-time data, manage compliance, and optimize team workflows through interactive planning and performance analytics. The platform serves facilities and operations teams seeking to improve efficiency, sustainability, and decision-making across their operations.
Physmodo4 shared keywordsPhysmodo uses computer vision to measure human movement and biomechanics through a quick 30-second automated assessment. The platform provides objective movement scores, personalized exercise protocols, and progress tracking for gyms, sports teams, healthcare providers, employers, and military organizations.
Edgemode4 shared keywordsEdgeMode develops large-scale, Tier-3-ready AI and high-performance computing data center campuses, handling land acquisition, power procurement, permitting, and design through to Ready-to-Build stage for hyperscalers, cloud providers, and infrastructure investors. It also develops grid-connected battery storage and solar assets, with a multi-site pipeline of 1.5GW+ across Spain.

Companies competing with Augmodo for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 3

launches, deals, and filings
Jul 2026
Augmodo raises $21M at $350M post-money valuation

Round led by existing backer TQ Ventures with participation from Lerer Hippeau, Jefferson River Capital, Arena Holdings, Chemist Warehouse, New Fare, Interlace and Webb Investment Network; proceeds earmarked for global enterprise expansion, computer vision and machine learning model development, and engineering hiring.

$21M source ↗

Jul 2026
Expansion beyond grocery retail into new verticals

Augmodo expanded product applications beyond grocery retail into warehouses, factories, facility maintenance and hospitals.

source ↗

Sep 2025
Augmodo teams up with dunnhumby on intelligent store concept

Augmodo announced a collaboration with customer data science company dunnhumby, working through the dunnhumby Retail Innovation Network, to debut a 'future of shopping' video showing AR/VR and spatial AI applications in physical retail.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
AugmodoDelaware

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Augmodo do?
Augmodo uses wearable Smartbadges and spatial AI to give retailers real-time shelf inventory and store maps.
Who founded Augmodo?
Augmodo was founded by Ross Finman in 2022.
Who are Augmodo's investors?
Augmodo's investors include Expansion Venture Capital, Interlace Ventures, Lerer Hippeau, Tq Ventures Llc, Webb Investment Network.
How much funding has Augmodo raised?
Augmodo has disclosed $58.8M raised across 2 of its 3 known rounds.
Where is Augmodo headquartered?
Augmodo is headquartered in Kirkland, US.