Auggie
Brooklyn, US · 7 known investors
Find your way into Auggie
103 people in our graph share verified history with the Auggie team — schools, employers, funds. One of them is your warm intro.
Walter Robbunlockedknows Lily Walla · together at Union Square Hospitality Group (overlapped)
×2knows the team · via Union Square Hospitality Group
×6knows the team · via The George Washington University School of Business
×3knows the team · via The Dalton School
Auggie provides a baby registry platform that combines personalized product recommendations with input from a community of other parents. It is designed for expecting parents deciding what to buy before a child arrives.
Founders & leadership
LW

Lily WallainFounderLily Walla founded SPOTS, which was acquired in April 2023, and is now building Auggie, a baby registry platform that provides personalized product recommendations combined with input from a community of parents.
Investors · 7
Funding
SEC filings, press & company announcements- Undisclosed amountSeedJan 2025
Coyote Ventures, Mother Ventures, Precursor Ventures, Swizzle Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Auggie do?
- Auggie provides a baby registry platform that combines personalized product recommendations with input from a community of other parents. It is designed for expecting parents deciding what to buy before a child arrives.
- Who founded Auggie?
- Auggie was founded by Lily Walla.
- Who are Auggie's investors?
- Auggie's investors include Coyote Ventures, NFX, Swizzle Ventures, Accel, Mother Ventures, Precursor Ventures, xfactor ventures.
- Where is Auggie headquartered?
- Auggie is headquartered in Brooklyn, US.




