Audiomob

Audiomob develops in-app and in-game audio advertising formats that let brands, agencies and music artists reach users of mobile games and apps without interrupting gameplay. Its ad formats are designed to work across mobile app environments including gaming, streaming, social media and podcasts, and are offered alongside targeting tools and case-study-backed campaign reporting. On the supply side, the company provides integrations that allow game developers and publishers to monetise their apps, which it states are implemented without performance impact on the app experience.

The company describes itself as an audio discovery platform and positions its technology as patented, including volume detection technology that enables audio ads to play on iOS and Android devices without interrupting the user, and a feature that rewards players who raise their device volume above 30% while an ad plays. Audiomob has also introduced a Cost Per Install (CPI) pricing model under which advertisers pay for app installs rather than clicks through to an app store. Brands and partners referenced in its own materials include Coca-Cola, Hyundai, Sony Music, Warner Music Group, Babbel, Dr Pepper, Currys/Xbox, HMRC and Nas/Mass Appeal, while earlier press coverage cited work with artists including Ed Sheeran and Nas and brands such as Intel, Jeep and KitKat.

Founding story

Audiomob was founded by Christian Facey (CEO) and Wilfrid Obeng (CTO), both alumni of Google and Facebook, after they met and bonded over a shared interest in mobile gaming at a Google Christmas party. Frustrated by intrusive, interstitial-style advertising inside mobile games and finding that non-intrusive in-game audio advertising did not yet exist, they set out to build the format. The company's own About page gives the founding year as 2020, while the Startups 100 profile dates the company's genesis to 2019.

Business model

Audiomob operates a two-sided advertising business: it sells audio ad inventory and campaigns to brands, agencies and music artists, and provides SDK-style integrations that let mobile game developers and publishers monetise their apps with audio ads. Advertisers can book demos and run campaigns, and developers sign up to monetise inventory.

Revenue is generated from advertising campaigns delivered through its audio ad platform, including a Cost Per Install model in which advertisers pay for app installs rather than clicks to the app store.

Traction

The company reports 300 million monthly active users, more than 15 billion monthly bid requests, 1,200 apps and coverage of 160 countries. At the time of its 2021 Series A it said it was enabled in all countries outside China, with the UAE, Germany and Canada described as fast-growing markets, and reported access to over 40,000 games through its Audio Ad Platform, along with campaigns for artists and brands that it said exceeded certain benchmarks.

Latest developments

The company's website, updated for 2026, lists audio ad formats, developer integrations, patents and case studies with brands including Coca-Cola, Hyundai, Sony Music, Warner Music Group, Babbel, Dr Pepper, Currys/Xbox and HMRC, and is actively recruiting. Recent recognition includes the 2025 Startups 100 (ranked 12th) and Bloomberg UK Top 25 for 2024.