Audiomob

Market position

Audiomob competes in the in-game advertising category alongside intrinsic and audio ad specialists such as Odeeo, AdInMo, Frameplay and Anzu, and against larger interruptive-format platforms including AppLovin, Unity Ads and ironSource. Its differentiation is an audio-first, non-intrusive format combined with audibility verification, and it serves as a bridge for traditional programmatic audio buyers into the gaming channel.

Audiomob's ads play over gameplay rather than interrupting it, preserving player retention for developers. Its patented volume detection technology verifies that a device's audio was actually audible before an advertiser is charged, providing measurement that the company presents as difficult to replicate.

Technology

The core technology is a patented volume detection/audibility system that monitors the device's audio level while an ad plays. If device volume is below 30%, the ad is paused and the user is shown an unmute prompt that can raise the volume automatically. The system also detects audio from background apps such as Spotify, Apple Music and radio, temporarily lowering or pausing them for the duration of the ad. Delivery is via lightweight SDK plugins for Unity and native iOS and Android. Additional capabilities include event-triggered ad placement, AI text-to-speech and dynamic creative optimisation for localised spots across 18 languages, and reporting dashboards with third-party verification and open measurement.

Go-to-market

Audiomob distributes through an SDK that developers integrate into their games, and sells inventory to advertisers both directly and programmatically. It has expanded reach through media broker and platform partnerships, including Katz Media Group in the US and Choueiri Group in MENA, and integrations with audio players such as Bauer Media Audio and TuneIn in Europe and Azerion.

On the supply side, mobile game developers and publishers ranging from indie titles to large publishers. On the demand side, brands, media agencies, record labels and musicians seeking to reach mobile gaming audiences, as well as programmatic audio buyers from streaming, podcast and digital radio.

Geography

Headquartered in London, with additional offices in Abu Dhabi and New York. Inventory reaches 160 countries; at the time of the Series A the platform operated in all countries outside China, with the UAE, Germany and Canada cited as growth markets.

History

Founded in 2020, Audiomob had early traction working with artists including Ed Sheeran and Nas and brands such as Intel, Jeep and KitKat. In 2021 Google selected the company as one of 30 startups funded through its Black Founders Fund in Europe. In November 2021 the company announced a $14m Series A led by Makers Fund and Lightspeed Venture Partners, bringing total investment to $16m at a stated $110m valuation, and opened offices in London and Abu Dhabi. It received a StartUp of the Year award in 2022 and a Drum Awards nomination the same year in collaboration with Procter & Gamble, and was named in Bloomberg UK's Top 25 in 2024 and Startups 100 listings in 2025.