Astoundcommerce
2 known investors
Astound Commerce is a global digital commerce agency building and supporting ecommerce solutions for consumer brands.
Also known as Astound Commerce
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Astound Commerce is a digital commerce agency that delivers the full lifecycle of ecommerce solutions, including consulting, UX and creative design, technical development, QA, marketing and ongoing support. It describes itself as the world's largest privately held digital commerce agency, combining strategy, technology, creativity and a defined delivery methodology to launch, scale and transform ecommerce operations for brands selling internationally.
The firm's technical work centers on major cloud commerce platforms, including Salesforce Commerce Cloud, SAP/Hybris and Adobe/Magento, and it has been recognized as a Demandware Premier Solution Partner and a Magento Professional Solutions Partner. It is a Salesforce Platinum Consulting Partner (2018/2019) and was named Salesforce Global Delivery Partner of the Year in 2017; a partner directory lists 137 certified professionals and 184 Salesforce certifications. Following its 2021 acquisition of MarketForce, the company added strategic marketing, content development, conversion optimization, SEO, paid media and analytics services. It is also listed as a silver-tier partner of CoreMedia across DACH, EMEA, North America and the UK.
Founding story
Astound Commerce was founded in 2000 in San Francisco. Ilya Vinogradsky is identified as co-founder, Chief Information Officer and Chief Operations Officer, and Elizaveta Abramovich as co-founder.
Business model
Astound Commerce operates as a services and consulting agency, delivering ecommerce strategy, implementation, integration, custom development and post-launch digital marketing and support for enterprise brand clients, largely on third-party commerce platforms through partner relationships with vendors such as Salesforce, SAP/Hybris, Adobe/Magento and CoreMedia.
Traction
Reported involvement in more than 500 ecommerce projects, an engineering team of over 850 IT professionals as of 2021, and roughly 1,045 employees with revenue in the $250-500M range in a company directory listing. It has been recognized as Salesforce Global Delivery Partner of the Year 2017 and a Salesforce Platinum Consulting Partner for 2018/2019.
Latest developments
In February 2021 Astound Commerce announced the acquisition of MarketForce, a US-based digital marketing agency previously owned by Digital River, integrating a 50-person team to add marketing, SEO, paid media, content and analytics services and expand into APAC markets.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as the world's largest privately held digital commerce agency and, per company statements, the holder of the largest community of ecommerce experts in Eastern Europe, with more Demandware project implementations and certified professionals than other ecommerce providers cited in its own description.
Technology
Delivery is built around enterprise commerce and content platforms: Salesforce Commerce Cloud (formerly Demandware), SAP/Hybris, Adobe/Magento and CoreMedia CMS, supported by business consulting, systems integration, custom development and preconfigured solutions.
Go-to-market
The company sells through direct enterprise engagements and through platform partner ecosystems, maintaining partner status with Salesforce, Demandware, Magento and CoreMedia, and is listed in consulting-partner directories with published certification counts and client references.
Global consumer and retail brands running international ecommerce operations. Named clients include Adidas, L'Oreal, Under Armour, Puma, Crocs, Hugo Boss, Tommy Hilfiger, Calvin Klein, Jimmy Choo, Lacoste, Versace, Belstaff, Oakley, Pepe Jeans, boohoo, Mothercare, Snipes, FatFace, Card Factory, Revolution Beauty London and Allergan.
Geography
Headquartered at 1611 Telegraph Avenue, Oakland, California. The company reports ten engineering centers in six countries, with staff and delivery across the US, UK, Germany, Ukraine, Colombia, Slovakia and Bulgaria; in Ukraine it operates five development centers in Kyiv, Vinnytsia, Chernihiv, Uzhhorod and Lutsk. Partner listings cite international coverage including Germany, India, Ireland, Italy, Mexico, the Netherlands, Saudi Arabia, Slovakia, Switzerland, Turkey, Ukraine, the UAE, the UK, the US and Canada.
History
The company was founded in 2000 in San Francisco. In 2018 it acquired two US companies, Groove and Fluid, adding digital and strategic marketing and user experience services. In 2019 Salesforce Ventures invested in the company to strengthen its Salesforce partnership and expand the business. In February 2021 it announced the acquisition of MarketForce, a US-based digital marketing agency previously part of Digital River, bringing 50 experts and clients across the US, Asia, Europe and the Middle East into the company and extending its presence in APAC markets.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsAstound Commerce announced the acquisition of MarketForce, a US-based digital marketing agency previously part of Digital River, serving clients in the US, Asia, Europe and the Middle East. A team of 50 MarketForce experts and its clients were to be integrated into Astound Commerce, adding strategic marketing, content development, conversion optimization, SEO, paid media and analytics services.
Astound Commerce acquired two US companies, Groove and Fluid, which became part of its core business and expanded its offering with digital and strategic marketing and user experience services.
Astound Commerce is listed as Salesforce Commerce Cloud Global Delivery Partner of the Year 2017 and a Salesforce Platinum Consulting Partner for 2018/2019.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Astound Commerce – the world's largest privately-held digital commerce agency | CoreMedia CMScoremedia.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Astoundcommerce do?
- Astound Commerce is a global digital commerce agency building and supporting ecommerce solutions for consumer brands.
- Who are Astoundcommerce's investors?
- Astoundcommerce's investors include The Hive.