Assent was founded by Matt Whitteker, Rob Imbeault, Andrew W., Jonathan Hughes in 2010.

Who are Assent's investors?

Assent's investors include RBCx, Vista Equity Partners, Volition Capital, York IE, First Ascent Ventures, Greenspring Associates, Stepstone Group, Warburg Pincus.

How much funding has Assent raised?

Assent has disclosed $380.1M raised across 4 rounds.

Where is Assent headquartered?

Assent is headquartered in Ottawa.

Assent

Ottawa · Founded 2010 · 1,051 employees on LinkedIn · 8 known investors

Find your way into Assent

295 people in our graph share verified history with the Assent team — schools, employers, funds. One of them is your warm intro.

Richard Blackunlockedknows Jonathan Hughes · together at Assent (overlapped)

×3knows the team · via Assent Compliance Inc

×3knows the team · via Intertek

×5knows the team · via Carleton University

Assent operates an AI-native platform for supply chain sustainability and compliance, helping complex manufacturers reduce risk, strengthen data integrity, and meet regulatory requirements. It combines AI, regulatory expertise, and a global supply chain data network to support product design, sourcing, and trade compliance decisions.

Advanced Manufacturing AI & Machine Learning Enterprise Software SaaS

Founders & leadership

Assent was founded in 2010 by Matt Whitteker, Rob Imbeault, Andrew W., and Jonathan Hughes.

Matt Whitteker Co-founderHe has previously founded or co-founded MILLIONS.co, a social commerce platform; NoNotes.com, a call recording and transcription service; and Final Round Boxing gym.

Rob Imbeault Co-founderRob Imbeault founded 10Count and co-founded Assent, an AI-powered supply chain sustainability and compliance platform. He has experience in engineering, product design, and machine learning, and is the author of two books including a memoir on mental health.

Andrew W.FounderFounder and leader of Assent, an AI platform for supply chain sustainability and compliance. Andrew W. has built the company to over 1,000 employees serving global manufacturing clients.

Jonathan Hughes FounderJonathan Hughes has spent 10 years building client relationships and expertise in supply chain data, compliance, and analytics, with specialization in conflict minerals legislation, REACH, RoHS, and regulatory flowdowns. He founded Assent, which develops an AI platform for supply chain sustainability and compliance.

Andrew WaitmanExecutive

Russell Frederick ExecutiveRussell Frederick served as CFO at DragonWave, Wavesat Wireless, and PRIOR Data Sciences before joining Assent in December 2015. He brings over 25 years of senior technology executive experience and has led capital raises exceeding $1B across private and public debt and equity markets.

Investors · 8

RBCxlisted by RBCxToronto

How we know: RBCx's portfolio page · Not right? Tell us

Vista Equity Partnerslisted by Vista Equity PartnersNew York

How we know: Vista Equity Partners's portfolio page · funding news · prnewswire.com · Not right? Tell us

Volition Capitallisted by Volition CapitalBoston · $10M – $100M

How we know: Volition Capital's portfolio page · board seat on SEC Form D · prnewswire.com · Not right? Tell us

York IElisted by York IEManchester

How we know: York IE's portfolio page · Not right? Tell us

First Ascent VenturesreportedToronto · $3.6M – $7.3M

How we know: prnewswire.com · Not right? Tell us

Greenspring AssociatesreportedPortland

How we know: press coverage · Not right? Tell us

Stepstone GroupreportedZurich

How we know: prnewswire.com · Not right? Tell us

Warburg PincusreportedNew York

How we know: prnewswire.com · Not right? Tell us

Funding

SEC filings, press & company announcements

$380.1M disclosed across 4 rounds · 2016–2022

$350MraisedJan 2022 · 2 sources
Vista Equity Partners (lead), First Ascent Ventures, StepStone Group, Volition Capital, Warburg Pincus
Source ↗

▶$50KraisedJul 2017 · 1 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Sean CantwellDirector
Andrew WaitmanExecutive Officer, Director
Matt WhittekerDirector
Jonathan HughesDirector
Russell FrederickExecutive Officer

Offering amount: $50K
Amount sold: $50K
Minimum investment: $50K
First sale: Jul 2017
Incorporated: Corporation, Canada (federal Level)
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$20MraisedJul 2017 · 4 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Sean CantwellDirector
Jonathan HughesDirector
Russell FrederickExecutive Officer
Andrew WaitmanExecutive Officer, Director
Matt WhittekerDirector

Offering amount: $20M
Amount sold: $20M
First sale: Jun 2017
Incorporated: Corporation, Canada (federal Level)
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$10.1MraisedJun 2016 · 2 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Matt WhittekerDirector
Rob ImbeaultDirector
Andrew WaitmanExecutive Officer
Jonathan HughesDirector
Russell FrederickExecutive Officer

Offering amount: $10.1M
Amount sold: $10.1M
First sale: Apr 2016
Incorporated: Corporation, Canada (federal Level)
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Assent went on to found or lead other companies.

Matt WhittekerDirectorFounded Millions Rob ImbeaultDirectorFounded Backboard

In the news

Assent Achieves Major Milestone with New Funding | Assentassent.com · Jan 2022

Assent Compliance Attracts $40 Million Series B Funding Investmentassent.com · Jul 2017

Frequently asked questions

What does Assent do?: Assent operates an AI-native platform for supply chain sustainability and compliance, helping complex manufacturers reduce risk, strengthen data integrity, and meet regulatory requirements. It combines AI, regulatory expertise, and a global supply chain data network to support product design, sourcing, and trade compliance decisions.
Who founded Assent?: Assent was founded by Matt Whitteker, Rob Imbeault, Andrew W., Jonathan Hughes in 2010.
Who are Assent's investors?: Assent's investors include RBCx, Vista Equity Partners, Volition Capital, York IE, First Ascent Ventures, Greenspring Associates, Stepstone Group, Warburg Pincus.
How much funding has Assent raised?: Assent has disclosed $380.1M raised across 4 rounds.
Where is Assent headquartered?: Assent is headquartered in Ottawa.