Assent
Ottawa · Founded 2010 · 1,051 employees on LinkedIn · 5 known investors
Find your way into Assent
119 people in our graph share verified history with the Assent team — schools, employers, funds. One of them is your warm intro.
Kenzie MacIsaacunlockedknows Matt Whitteker · together at Carleton University (overlapped)
×11knows the team · via Carleton University
Assent operates an AI-native platform for supply chain sustainability and compliance, helping complex manufacturers reduce risk, strengthen data integrity, and meet regulatory requirements. It combines AI, regulatory expertise, and a global supply chain data network to support product design, sourcing, and trade compliance decisions.
Founders & leadership
Assent was founded in 2010 by Matt Whitteker, Rob Imbeault, Andrew W., and Jonathan Hughes.
MW
Matt WhittekerinCo-founderHe has previously founded or co-founded MILLIONS.co, a social commerce platform; NoNotes.com, a call recording and transcription service; and Final Round Boxing gym.
RI
Rob ImbeaultinCo-founderRob Imbeault founded 10Count and co-founded Assent, an AI-powered supply chain sustainability and compliance platform. He has experience in engineering, product design, and machine learning, and is the author of two books including a memoir on mental health.
AW
Andrew W.inFounderFounder and leader of Assent, an AI platform for supply chain sustainability and compliance. Andrew W. has built the company to over 1,000 employees serving global manufacturing clients.
JH
Jonathan HughesinFounderJonathan Hughes has spent 10 years building client relationships and expertise in supply chain data, compliance, and analytics, with specialization in conflict minerals legislation, REACH, RoHS, and regulatory flowdowns. He founded Assent, which develops an AI platform for supply chain sustainability and compliance.
AW
Andrew WaitmanExecutive
RF
Russell FrederickinExecutive
Investors · 5
Funding
SEC filings, press & company announcements$380.1M disclosed across 4 rounds · 2016–2022
- $350MraisedJan 2022 · 2 sources
Vista Equity Partners (lead), First Ascent Ventures, StepStone Group, Volition Capital, Warburg Pincus
Source ↗
▶$50KraisedJul 2017 · 1 investors · Other TechnologyRule 506(b)
▶$50KraisedJul 2017 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sean CantwellDirector
- Andrew WaitmanExecutive Officer, Director
- Matt WhittekerDirector
- Jonathan HughesDirector
- Russell FrederickExecutive Officer
- Offering amount
- $50K
- Amount sold
- $50K
- Minimum investment
- $50K
- First sale
- Jul 2017
- Incorporated
- Corporation, Canada (federal Level)
- Federal exemptions
- 06b
▶$20MraisedJul 2017 · 4 investors · Other TechnologyRule 506(b)
▶$20MraisedJul 2017 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Sean CantwellDirector
- Jonathan HughesDirector
- Russell FrederickExecutive Officer
- Andrew WaitmanExecutive Officer, Director
- Matt WhittekerDirector
- Offering amount
- $20M
- Amount sold
- $20M
- First sale
- Jun 2017
- Incorporated
- Corporation, Canada (federal Level)
- Federal exemptions
- 06b
▶$10.1MraisedJun 2016 · 2 investors · Other TechnologyRule 506(b)
▶$10.1MraisedJun 2016 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Matt WhittekerDirector
- Rob ImbeaultDirector
- Andrew WaitmanExecutive Officer
- Jonathan HughesDirector
- Russell FrederickExecutive Officer
- Offering amount
- $10.1M
- Amount sold
- $10.1M
- First sale
- Apr 2016
- Incorporated
- Corporation, Canada (federal Level)
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Assent went on to found or lead other companies.
In the news
Frequently asked questions
- What does Assent do?
- Assent operates an AI-native platform for supply chain sustainability and compliance, helping complex manufacturers reduce risk, strengthen data integrity, and meet regulatory requirements. It combines AI, regulatory expertise, and a global supply chain data network to support product design, sourcing, and trade compliance decisions.
- Who founded Assent?
- Assent was founded by Matt Whitteker, Rob Imbeault, Andrew W., Jonathan Hughes in 2010.
- Who are Assent's investors?
- Assent's investors include Volition Capital, First Ascent Ventures, Stepstone Group, Vista Equity Partners, Warburg Pincus.
- How much funding has Assent raised?
- Assent has disclosed $380.1M raised across 4 rounds.
- Where is Assent headquartered?
- Assent is headquartered in Ottawa.