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Assemblr
Techstars '21Bandung, ID · 2 known investors
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Assemblr is a platform that allows users to create and share augmented reality content without requiring technical expertise. The platform serves creators and users across all experience levels who want to build AR experiences on a global scale.
Also known as Assemblr Pte Ltd · Assemblr World
Founders & leadership
Investors · 2
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Company profile
researched Sep 2026Assemblr is a 3D and augmented reality content platform that lets users build and publish interactive experiences without coding. Its product line spans Assemblr Studio, a drag-and-drop 3D/AR builder aimed at creators and designers; Assemblr EDU, an education-focused platform for teachers, parents and students to build interactive lessons, AR worksheets, presentations and block-based coding activities; LessonCrafts, an AI workspace that generates localized lesson plans, worksheets, flashcards, rubrics and 2D/3D learning materials; and an Enterprise offering for custom AR solutions in marketing, training and design.
The Studio product includes an editor with simple and classic layouts, a library of more than 6,000 ready-made 3D assets, object animation and interactive buttons, and publishing options that include mobile viewing, website embedding and Canva integration. Assemblr EDU supplies annotated 3D/AR "Edu Kits," curriculum-aligned teaching slides and interactive classroom activities. Enterprise case studies described by the company cover AR virtual packages for Google, merchant EDC training simulations for Bank Central Asia, furnishing visualization for Dekoruma, real-scale motorcycle configuration for Ducati, pre-construction home walkthroughs for Aaksen, and a rainforest conservation experience for WWF.
The company operates under Assemblr Pte Ltd with Singapore addresses listed on its website, alongside its team base in Bandung, Indonesia. It also runs community programming, including ImajiNation 2026, a national visual coding competition for students and teachers across Indonesia's 38 provinces.
Founding story
Assemblr began in 2017 as an idea from a design sprint at Octagon Studio, where founder and CEO Hasbi Asyadiq worked. Inspired by the AR gamification of Pokémon GO and the building blocks of Minecraft, he built a prototype alone over three months, then ran internal and closed beta tests. The first Android release came in September 2017. Anita Yustisia, a colleague at Octagon Studio and founder of the drawing community Sketsa Pulang Kerja, joined after seeing a video sample of the prototype around May 2017 and became co-founder and CCO; Risnandar, then a junior Unity developer at Octagon Studio, joined as co-founder and CTO.
Business model
Assemblr offers a multi-product platform: self-serve creation tools (Assemblr Studio), an education-oriented platform (Assemblr EDU), an AI lesson-preparation workspace (LessonCrafts), and custom enterprise AR projects contracted directly with brands and institutions.
Traction
The company reports more than 2.35 million projects created, over 30.6 million project views and roughly 1.4 million registered users. Early in its history the Android app reached a reported peak of 27,000 daily active users. Named enterprise engagements include Google, Bank Central Asia, Dekoruma, Ducati, Aaksen and WWF.
Latest developments
Assemblr EDU became available on Learning Cabinet, broadening access to its 3D and AR learning content for teachers and students. The company launched ImajiNation 2026, a national visual coding competition in Indonesia spanning 38 provinces, with registration open. Its current product lineup includes the AI-powered LessonCrafts lesson-preparation workspace.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as an accessible, general-purpose AR creation ecosystem under the #ARForEveryone vision, spanning consumer creators, K-12 education and enterprise AR services, with recognition including repeated App Store "App of the Day" features in more than 100 countries and third place in the Tech in Asia Startup Arena Pitch Battle 2020.
Emphasizes simplicity and breadth: a code-free editor with a large ready-made 3D asset library, one-click publishing across mobile, web embeds and Canva, and dedicated verticalized products for education and enterprise rather than a single general AR tool.
Technology
No-code 3D/AR authoring built around drag-and-drop editors (simple and classic), a library of over 6,000 3D assets, object animation and interactive buttons, AR viewing on mobile, web embedding and Canva integration, plus an AI-driven lesson generation workspace (LessonCrafts). Early development was based on Unity expertise within the founding team.
Go-to-market
Self-serve sign-up for Studio and EDU with free-to-start entry points, mobile app distribution, community and competition programming (such as ImajiNation), education channel distribution via Learning Cabinet, and direct contact sales for custom enterprise AR projects.
Creators and designers of all ages, teachers, parents and students, and enterprise clients in sectors such as architecture, automotive, brands and IP owners, education, training, exhibitions and furniture design.
Geography
Team based in Bandung, Indonesia, with the corporate entity Assemblr Pte Ltd and two listed addresses in Singapore; users span more than 100 countries across six continents, and education programming reaches all 38 Indonesian provinces.
History
The platform launched officially on 28 February 2018. The founding trio applied to Y Combinator and were invited to interview but were not accepted; afterwards they contacted PAYFAZZ founder Hendra Kwik, who introduced them to a Singapore-based investor. Hasbi and Anita pitched in Jakarta and signed a commitment term sheet the same night, with funds received roughly six months later; in August 2018 Assemblr opened its office in Dago, Bandung. After early traction faded, the company repositioned in 2018 from a hype-driven AR app to a use-case-oriented AR platform, initially partnering with enterprises and then building self-service creation tools, later releasing Assemblr Studio and Assemblr EDU. The company subsequently joined several accelerator programs and has continued to expand its education products, adding LessonCrafts and distribution through Learning Cabinet.
Risks & controversies
The company has previously experienced a decline in user traction after its initial launch, which it attributed to building on a short-lived AR hype cycle and which prompted a 2018 strategy shift toward use-case-oriented AR.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 3
Companies working in the same space as Assemblr.
Timeline · 12
launches, deals, and filingsAssemblr launched ImajiNation 2026, an Indonesian national visual coding competition for students and teachers across 38 provinces, with registration open.
Assemblr EDU became available on Learning Cabinet, expanding access to its interactive 3D and AR learning content for teachers and students.
Selected for the Techstars accelerator program running January to April 2021; the company states it was chosen among 2% of applicants worldwide.
Completed Plug and Play's three-month accelerator program.
Placed third in the pitch competition held by Tech in Asia in collaboration with Surge.
Participated in the six-month Facebook Accelerator Singapore program from March to September 2020.
Assemblr established its own office in Dago, Bandung using the investment it received.
Completed the 10-week Y Combinator Startup School program.
28 February 2018 was the official launch date of the Assemblr platform.
After an introduction by PAYFAZZ founder Hendra Kwik, the founders pitched a Singapore-based investor in Jakarta and signed a commitment term sheet the same night; funds were received about six months later and were used to open the company's Bandung office in August 2018. Amount not disclosed.
Following internal and closed beta testing of the prototype, the first Assemblr app was released for Android users.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Assemblrassemblrworld.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Assemblr do?
- Indonesian no-code 3D/AR platform for creating and sharing interactive content for creators, educators and enterprises.
- Who founded Assemblr?
- Assemblr was founded by Hasbi Asyadiq.
- Who are Assemblr's investors?
- Assemblr's investors include Insignia Ventures Partners, Techstars.
- Where is Assemblr headquartered?
- Assemblr is headquartered in Bandung, ID.