Arimadata
Founded 2020 · 42 employees on LinkedIn · 1 known investors
Arima builds a data platform that gives marketers access to marketing data and insights without requiring technical expertise, helping businesses optimize media investments and make decisions. Founded in 2019, it targets marketers across industries.
Also known as Arima · Arima Data
Investors · 1
Company profile
researched Aug 2026Arima operates a market intelligence and marketing analytics platform that combines audience insight, media planning and performance measurement in a single environment. Its product set includes Marketing Mix Modeling (MMM), a Persona Builder, a Cross-Media Planner, Location Intelligence and InstaPoll, a rapid survey-style testing tool. The company positions these tools as a connected view that aligns strategy, audience data, campaign workflows and performance metrics, with modelling and results linking across campaigns offered without additional usage limits or per-use costs.
The platform is underpinned by what the company calls the Synthetic Society, a privacy-first synthetic population dataset used to generate audience insights, fill gaps in first-party data and localize modelling. Stated capabilities include profiling audience demographics, behaviours and media habits across more than 40 channels and comparing them against national trends; balancing reach and frequency across online, broadcast, offline and out-of-home channels; tracking foot traffic and market- and neighbourhood-level differences; and assessing non-media factors such as competitor promotions and shifting demand. The company also markets specialized datasets and a "New Ventures" area alongside its core products.
Business model
Arima sells access to its analytics platform to brands and agencies, positioning insight modelling and cross-campaign linking as available without additional costs or usage limits. Engagements range from one-time projects to ongoing optimization and new-market entry work.
▸Full profile — market position, technology, go-to-market
Market position
Arima presents itself as a single source of truth for marketing performance for brands and agencies, and states that industry leaders have named it a standout.
The company differentiates on a privacy-safe synthetic dataset rather than direct personal data, unlimited modelling and insight access without usage-based charges, and a unified platform spanning planning, targeting, local activation and ROI measurement across 40+ channels.
Technology
Arima's core technology is the Synthetic Society, a privacy-first synthetic population dataset used to model audiences at national, local and neighbourhood levels. On top of it the company runs marketing mix models, cross-media reach and frequency planning with automated scheduling and forecasting, persona segmentation, location intelligence using foot-traffic signals, and instant polling for testing ideas without conventional survey cost or delay.
Go-to-market
The company markets through demo requests and consultative "talk to our experts" calls, supported by case studies, blogs, videos and a newsroom, plus participation in industry events such as AMA Futures 2026 (Toronto), CMO Think Tank (New York) and the ARF Marketing Effectiveness Accelerator (New York). Executives including founder Winston Li and Ray Kong appear in external media and podcasts discussing synthetic data.
Brands and agencies, including a dedicated solution track for small agencies, with marketing, media planning, insights and executive teams as the primary users.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Arimadataarimadata.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Arimadata do?
- Arima is a marketing analytics platform built on a privacy-first synthetic population dataset for brands and agencies.
- Who are Arimadata's investors?
- Arimadata's investors include Graphite Ventures.