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Arete
Techstars '20Docklands, AU · Founded 2019 · 4 employees on LinkedIn · 1 known investors
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Arete is an Australian mental wellness startup whose app acts as a virtual wellbeing coach for youth athletes.
Also known as Fitmind · Fitmind.app
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Arete is a mental wellness company that develops a mobile application, originally named Fitmind, positioned as a virtual wellbeing coach for youth athletes. The product is designed to help young athletes build mental resilience in measurable ways, combining AI-powered technology with sports psychology principles. Reported features include a daily wellbeing tracker, guidance on topics such as performance anxiety, and inspirational video content from professional athletes.
The company's stated emphasis is on prevention — supporting mental fitness before mental illness develops — rather than treating conditions after onset, and on treating mental training as a counterpart to physical training within an athlete's routine. The app launched in October 2020, timed to coincide with World Mental Health Day.
Founding story
Founder and chief executive Kas Taleb, based in Melbourne, Australia, was prompted to build the product after observing her son's experiences in football and identifying a gap in mental health support available to young athletes, including the particular pressures and responsibilities associated with competitive sport.
Traction
The app launched in October 2020 to coincide with World Mental Health Day, and the company took part in the Techstars Sports Tech Melbourne accelerator, working with mentors from Victoria University.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Operates in mental wellness and sports technology, focused specifically on the mental fitness of young athletes.
Technology
The application uses AI-powered technology combined with sports psychology principles to deliver a virtual wellbeing coach, including a daily wellbeing tracker, educational tips on issues such as performance anxiety, and video content featuring professional athletes.
Go-to-market
Youth athletes and those supporting their mental fitness and resilience.
Geography
Based in Melbourne, Australia.
History
The product was originally released under the name Fitmind and later associated with the Arete brand. The company participated in the Techstars Sports Tech Melbourne accelerator program, collaborating with mentors from Victoria University, and launched its app in October 2020.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe mental fitness app for youth athletes launched in October 2020, timed with World Mental Health Day.
Arete took part in the Techstars Sports Tech Melbourne Accelerator program, collaborating with mentors from Victoria University.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Kas Taleb - LinkedIn - Clay.earthclay.earth · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Arete do?
- Arete is an Australian mental wellness startup whose app acts as a virtual wellbeing coach for youth athletes.
- Who are Arete's investors?
- Arete's investors include Techstars.
- Where is Arete headquartered?
- Arete is headquartered in Docklands, AU.