Architect

Architect (tryarchitect.com) sells what it calls an "agentic website": a hosted AI agent that a company embeds on its site with a single asynchronous script tag (gw.tryarchitect.com/embed.js). Once installed, the agent ingests the customer's site content, brand knowledge, positioning, proof points and approved visual assets, and then uses that material to answer visitor questions inline with a source citation, recommend products or options, handle objections and push visitors toward a conversion action. Where the site does not contain an answer, the agent logs the question as a content gap rather than improvising.

Beyond conversational answers, the product rebuilds page experiences around each visitor in real time, assembling messaging based on who the visitor appears to be, their intent and contextual signals such as campaign source or target account, while keeping the underlying site structure and brand constraints fixed. Documented use cases include account-based marketing pages aimed at a specific target account, paid-acquisition landing experiences that mirror an ad's promise, and post-call sales follow-up links. Customers configure guardrails determining what the agent may and may not say, and choose whether it appears site-wide or on selected pages.

A third component is analytics: Architect aggregates the conversations it handles and reports which topics visitors ask about most, where they get stuck and which messaging changes could lift conversion, presenting these as suggested fixes rather than raw drop-off charts. The company also states that it feeds its customers' on-brand answers to ChatGPT and other AI search engines so the customer's product surfaces in those tools. Ancillary components documented include an MCP server, a Slack integration and a cookie-consent banner.

Business model

Software-as-a-service sold directly to businesses that operate a website, delivered as an embeddable script plus a configuration and analytics console.

Published self-serve subscription tiers with usage-based overage: Starter at $79/month including 80 conversations then $0.85 per conversation and 20 agent deployments; Growth at $299/month including 300 conversations then $0.60 per conversation and 100 agent deployments; Scale at $799/month including 800 conversations then $0.50 per conversation with unlimited agent deployments; and a contact-sales Enterprise tier adding hosted pages and accounts/prospects features. All plans include 50 free trial conversations, and a conversation is defined as up to 10 messages from one user, closing after 30 minutes of inactivity.

Traction

The company states on its homepage that it helps brands with over $1 billion in combined revenue. Customer-reported results published on the site include a 22% increase in website conversion and 12.2% CPC reduction for a creator fan platform, 12 personalized competitor pages for a SOC 2 compliance vendor, a 12% conversion increase, 8.2% CPC reduction and 85% time saved creating 100+ bespoke pages for a fintech platform, over 100% overall conversion from ABM campaigns with a 30% deep engagement rate and 10% interaction rate on agentic pages for a European digital enabler, and a 3x brand campaign conversion increase, 56% decrease in cost per click and 2.7x higher desktop conversions for an engineering and manufacturing software provider. No independently verified traction data appears in the sources.

Latest developments

The engineering site states the company is growing quickly and is hiring, offering a $15,000 (approximately £11,000) referral bonus payable once a referred hire passes probation, and invites speculative applications. Documentation covers recently described capabilities including an MCP server, a Slack integration and a cookie consent banner.