Arch Pet Food

Arch Pet Food, which rebranded in 2025 as Archway Pet Food and operates as Cricket Hill Inc. (DBA Archway Pet Food), is a Chicago, Illinois pet consumable company that makes treats and food built around alternative proteins. Its stated aim is to combine sustainability with pet wellness by using ingredients such as invasive fish species, insects and plants to produce products that are food-allergen friendly and nutrient-dense.

The product range centers on silver carp (also referred to as Asian carp), an invasive fish the company processes into single-ingredient dehydrated fish treats for dogs and cats, fish skin rolls and a single-ingredient fish maw chew positioned as an alternative to pig ears. It also sells baked biscuits, including silver carp and sweet potato and a peanut butter cricket biscuit, and functional treat lines targeting digestive health (with prebiotics and probiotics), skin and coat health (with flaxseed and chia seeds) and hip and joint health (with glucosamine and chondroitin). A dog food line has been offered for pre-order. The company describes its products as food-allergy friendly, protein rich, ethically sourced, vet-approved, made in the USA and sustainably caught.

In July 2025 the company acquired Bright Planet Pet, a Minnesota-based maker of 100% plant-based, carbon-negative dog treats founded in 2020, adding a vegan line that continues under the Bright Planet brand supported by Archway's operations and distribution.

Founding story

The founders state they started the company in response to a perceived lack of clarity and transparency among existing pet food brands, and set out to convert the environmental burden of an invasive fish known as Asian carp or silver carp into a hypoallergenic protein source for pets.

Business model

The company develops and sells branded pet treats and food made from alternative proteins, selling directly to consumers through its own e-commerce site and an Amazon storefront, and offering a subscription program with automatic deliveries at a 10% discount. It has also expanded by acquiring another pet treat brand, retaining that brand name while supplying operational infrastructure and distribution.

Revenue comes from sales of consumable pet treats and food at retail price points of roughly $9.99 to $13.99 per item (with multipacks up to $79.99), including recurring subscription orders discounted 10%.

Traction

Named a 2024 Pet Care Innovation Prize winner, sells through its own storefront and Amazon, lists silver carp treats and fish skin rolls as best sellers, and completed an acquisition of another US pet treat brand in July 2025 while opening pre-orders for a dog food line.

Latest developments

On July 8, 2025 the company announced the acquisition of Bright Planet Pet, with the acquired brand continuing under its own name and its founder Katherine Ellison joining Archway's advisory board. The company also rebranded from Arch Pet Food to Archway Pet Food in 2025 and introduced a single-ingredient fish maw chew and a dog food line available for pre-order.