Appycouple
Founded 2012 Β· 3 employees on LinkedIn Β· 3 known investors
Appy Couple offers a wedding planning platform delivered as a personalized website and mobile app, letting couples manage guest lists, invitations, RSVPs, itineraries, accommodations, and event photos in one place. It serves engaged couples and their guests and vendors, with customizable designs and tools for sharing details and communicating across devices.
Also known as AppeProPo Inc. Β· AppeProPo, Inc. Β· Appy Couple
Founders & leadership
Appycouple was founded in 2012 by Sharmeen Mitha-Sehgal.
Investors Β· 3
Company profile
researched Aug 2026Appy Couple, operated by AppeProPo, Inc., is a wedding technology platform that combines a responsive wedding website, native mobile apps for hosts and guests, and digital stationery into a single product. Couples select from over 500 designs β including collaborations with designers and lifestyle brands such as Carolina Herrera, Ceci New York, Wedding Paper Divas and Elli β enter their content, and the website, app and coordinating communications (save-the-dates, invitations, thank-you notes) are generated automatically without coding or design work.
The platform consolidates tasks that couples otherwise spread across multiple tools: guest list upload with plus-ones and family grouping, address collection, multiple events with separate invitee lists and unique RSVP forms, customizable RSVP questions (menu selection, child care, song requests), itinerary and travel sections with hotel booking, registry and transportation widgets, email and push notifications, and per-activity privacy settings. Social and keepsake features include guest photo sharing with filters, photo streaming via AirPlay or Miracast, a digital guestbook, virtual toasts, a countdown, an iTunes playlist and direct messaging between guests and hosts. Administration is available from any device, with multiple administrators and an admin dashboard and RSVP manager introduced in the Appy 3.0 release. The site also markets an "Appy Life" extension of the format to non-wedding occasions such as birthdays, baby showers, bar mitzvahs, anniversaries and other parties.
Founding story
Appy Couple was started in 2012 in New York by co-founders Sharmeen Mitha(-Sehgal) and Susanne Dunlap, who said they entered the wedding sector after attending numerous family weddings and identifying a need for an easier way for couples to share wedding information, photos and RSVPs with guests.
Business model
Hosts (couples) pay for an account that unlocks the website, app and admin features, while guests download and use the app for free. A review of the service describes two one-time-fee plans β Boutique at $49 and Luxury at $149, the latter adding limited-edition designs from lifestyle brands β with unlimited guests and contacts and hosting retained with no time limit, plus paid add-ons for a custom domain (about $19.99), a custom wedding code ($15) and quoted pricing for bespoke theme customization. In-app purchases are offered through the Google Play listing. The company also runs an "Appy Pro" program for wedding professionals offering referral discounts, partner benefits and special pricing for gifting, alongside bulk orders and gift cards.
One-time host fees for site/app packages, optional paid add-ons such as custom domains and privacy codes, in-app purchases, gift cards and bulk orders.
Traction
The Android app lists more than 100,000 downloads and a 4.7 rating from roughly 1,200 reviews. A business-data profile lists nine employees and a revenue range of $1β10M. The company has been cited in ABC News and Popsugar coverage referenced on its site.
Latest developments
The Android app was updated in March 2026, and company support responses to user reviews appear as recently as February 2026. Current site content promotes the Appy 3.0 feature set and the Appy Life product line for non-wedding events including birthdays, baby showers, bar mitzvahs, anniversaries and bridal showers.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned in the wedding website and planning tools category; a third-party review site ranked Appy Couple first among wedding website builders it evaluated and described the company as an established provider of modern wedding tools.
The product pairs a wedding website with coordinating native guest and admin apps and matching digital stationery rather than a website alone; it supports multiple events with separate guest lists and unique RSVP forms, offers a large design library including licensed fashion and lifestyle brand collections, and includes app-native social and keepsake features such as guest photo sharing, streaming galleries, virtual toasts and a digital guestbook. Pricing is a one-time fee with hosting retained indefinitely and no cap on guest numbers.
Technology
A template-driven publishing platform that generates a responsive wedding website and coordinated native iOS and Android apps from user-entered content, with an admin dashboard, RSVP manager, granular privacy controls per event and activity, multi-administrator access, guest photo upload and editing, photo streaming over AirPlay and Miracast, and email and push notification delivery.
Go-to-market
Direct self-serve signup on appycouple.com and app store distribution (Google Play listing under AppeProPo Inc. with 100K+ downloads), supported by a wedding-professional referral and partner program, sponsored placements and promotional invitation codes on wedding blogs, and editorial coverage in wedding and lifestyle media.
Engaged couples planning weddings and their guests, plus wedding professionals and partners through the Appy Pro referral program; the Appy Life offering targets hosts of other social events.
Geography
Headquartered in New York City; the Google Play developer address is 989 Avenue of the Americas, Floor 3, New York, NY, and a business directory lists 1133 Broadway, Suite 923, New York. Users are international, with reviews referencing weddings in Venice and payments in South African rand.
History
The company launched in 2012 with a beta product and, according to a review of the service, raised $1.2 million in a seed round around that time. It expanded its design library past 500 themes with licensed collections from fashion and lifestyle brands, released a major "Appy 3.0" version adding an admin dashboard, RSVP manager and performance and navigation updates, and later extended the format beyond weddings under the Appy Life banner. The platform continues to be maintained, with app updates in 2026.
Risks & controversies
User reviews on Google Play raise complaints about invitation and RSVP emails landing in recipients' spam folders, workflow friction when sending the same invitation to multiple groups, a paid host account despite free guest access being advertised, and an unresolved activation after payment that led one user to seek a bank reversal; the company responded publicly to each. A review site notes that deeper theme customization beyond colors requires a separate quote.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 4
launches, deals, and filingsAppy Couple offers wedding website, app and stationery designs through collaborations with designers and brands including Carolina Herrera, Ceci New York, Wedding Paper Divas and Elli.
The Google Play listing announces Appy 3.0 with updated design, navigation, animations and functionality, improved mobile and desktop performance, an admin dashboard and an RSVP manager.
The company promotes Appy Life, applying its website and app format to birthdays, baby showers, bar mitzvahs, anniversaries, bridal showers, cocktail parties and other events.
A review of the service reports that Appy Couple started in 2012 as a startup with a beta product and raised $1.2 million in a seed round.
$1.2M source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Appycoupleappycouple.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Appycouple do?
- Appy Couple provides couples with a coordinated wedding website, mobile app and digital invitations for guest and event management.
- Who founded Appycouple?
- Appycouple was founded by Sharmeen Mitha-Sehgal in 2012.
- Who are Appycouple's investors?
- Appycouple's investors include Entrepreneurs Roundtable Accelerator (ERA), Ff Venture Capital, MI Ventures.