Appriss Retail Holding
Irvine, US · Founded 2023 · Delaware limited partnership
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Mark Nelsonunlockedknows Brett Friedman · together at Oracle Corporation (overlapped)
knows the team · via Pavilion
knows the team · via Bluecore
×4knows the team · via Oracle Corporation
×2knows the team · via SAP
×2knows the team · via William & Mary
Appriss Retail provides an omnichannel intelligence platform that uses retail data science to protect transactions against fraud and abuse and reduce returns. It serves large U.S. retailers, with the company stating it is trusted by over 60 of the top 100 U.S. retailers.
Founders & leadership
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Heather MagaroinChief Financial Officer2023–2025She has led finance and operations for SaaS, data analytics, and technology businesses, with experience executing multiple M&A transactions for private equity firms.
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Sarah CasconeinChief Marketing OfficerSarah Cascone is Chief Marketing Officer at Appriss Retail Holding, an omnichannel intelligence platform for retail fraud and returns prevention. She previously joined Bluecore as an early employee and helped scale it to nearly $100M ARR, where she also founded internal community initiatives.
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Kara HolthausinChief Customer Officer
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Vishal PatelinChief Product and AI OfficerVishal Patel holds a PhD in computer science and teaches deep learning at the University of Louisville. As Chief Product and AI Officer at Appriss Retail, he has spent the past decade building machine learning and real-time decisioning systems for fraud detection and returns management across large U.S. retailers.
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Kellie BeckmaninChief Legal and Compliance OfficerShe holds a J.D. from the University of Louisville Brandeis School of Law (2015), worked as a business litigation associate at Frost Brown Todd LLC, and joined Appriss Inc. as Legal Counsel in 2019 before being promoted to General Counsel at Appriss Retail following a $1.8B divestiture.
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Brett FriedmaninChief Revenue OfficerBrett Friedman is Chief Revenue Officer at Appriss Retail Holding, an omnichannel intelligence platform serving major U.S. retailers. He has experience working with growth equity investors and scaling revenue-generating operations.
Board
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Krishnan SastryDirector of the General Partner
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Michael DavisDirector of the General Partner
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Scott BarclayDirector of the General Partner
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Behdad EghbaliDirector of the General Partner
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Paul HuberDirector of the General Partner
Reported raises · per SEC filings
Form D private placements$13.8M disclosed across 1 round · 2023
▶$13.8MraisedNov 2023 · 15 investors · OtherRule 506(b)
▶$13.8MraisedNov 2023 · 15 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Krishnan SastryDirector
- Michael DavisDirector
- Heather MagaroExecutive Officer
- Scott BarclayDirector
- Behdad EghbaliDirector
- Michael OsborneExecutive Officer
- Anika AgarwalDirector
- Paul HuberDirector
- Amount sold
- $13.8M
- First sale
- Sep 2023
- Incorporated
- Limited Partnership, Delaware, 2023
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlap
DoNotPay175 shared keywordsDoNotPay uses artificial intelligence to help consumers fight large corporations, appeal disputes like parking tickets and bank fees, cancel unwanted subscriptions, and navigate bureaucratic processes. The platform serves individual consumers seeking to save money, protect privacy, and resolve consumer complaints against businesses and government agencies.
Solink103 shared keywordsSolink provides a cloud-based video security platform for brick-and-mortar businesses that integrates camera footage with operational data such as POS, alarms, and inventory to enable risk management and loss prevention. The platform serves global multi-location retail and enterprise organizations across more than 32 countries.
Thredup99 shared keywordsThredUp operates an online marketplace where consumers buy and sell secondhand clothing, and provides resale-as-a-service solutions for fashion brands seeking to incorporate circular commerce into their business models.
Gethuman98 shared keywordsGetHuman provides free, ad-supported tools that help consumers deal with customer service, including an AI-powered phone that navigates phone menus, waits on hold, and talks to agents, plus researched contact information and help drafting emails or messages to support teams. It uses AI such as Google Gemini to handle repetitive parts of contacting company customer service.
Agilenceinc83 shared keywordsAgilence operates a partner ecosystem of technology and services providers serving retail, restaurant, and loss prevention sectors. The page lists 18+ partners offering point-of-sale systems, surveillance, analytics, consulting, and operational management solutions.
Companies competing with Appriss Retail Holding for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Appriss Retail Holding do?
- Appriss Retail provides an omnichannel intelligence platform that uses retail data science to protect transactions against fraud and abuse and reduce returns. It serves large U.S. retailers, with the company stating it is trusted by over 60 of the top 100 U.S. retailers.
- How much funding has Appriss Retail Holding raised?
- Appriss Retail Holding has disclosed $13.8M raised across 1 round.
- Where is Appriss Retail Holding headquartered?
- Appriss Retail Holding is headquartered in Irvine, US.