Fundraising FoxAppriss Retail Holding
Irvine, US · Founded 2023 · Delaware limited partnership
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Appriss Retail provides an omnichannel intelligence platform that uses retail data science to protect transactions against fraud and abuse and reduce returns. It serves large U.S. retailers, with the company stating it is trusted by over 60 of the top 100 U.S. retailers.
Founders & leadership
HM
Heather MagaroChief Financial Officer2023–2025She has led finance and operations for SaaS, data analytics, and technology businesses, with experience executing multiple M&A transactions for private equity firms.
SC
Sarah CasconeChief Marketing OfficerSarah Cascone is Chief Marketing Officer at Appriss Retail Holding, an omnichannel intelligence platform for retail fraud and returns prevention. She previously joined Bluecore as an early employee and helped scale it to nearly $100M ARR, where she also founded internal community initiatives.
VP
Vishal PatelChief Product and AI OfficerVishal Patel holds a PhD in computer science and teaches deep learning at the University of Louisville. As Chief Product and AI Officer at Appriss Retail, he has spent the past decade building machine learning and real-time decisioning systems for fraud detection and returns management across large U.S. retailers.
KB
Kellie BeckmanChief Legal and Compliance OfficerShe holds a J.D. from the University of Louisville Brandeis School of Law (2015), worked as a business litigation associate at Frost Brown Todd LLC, and joined Appriss Inc. as Legal Counsel in 2019 before being promoted to General Counsel at Appriss Retail following a $1.8B divestiture.
BF
Brett FriedmanChief Revenue OfficerBrett Friedman is Chief Revenue Officer at Appriss Retail Holding, an omnichannel intelligence platform serving major U.S. retailers. He has experience working with growth equity investors and scaling revenue-generating operations.
Board
KS
Krishnan SastryDirector of the General Partner
MD
Michael DavisDirector of the General Partner
SB
Scott BarclayDirector of the General Partner
BE
Behdad EghbaliDirector of the General Partner
PH
Paul HuberDirector of the General Partner
Reported raises · per SEC filings
Form D private placements$13.8M disclosed across 1 round · 2023
▶$13.8MraisedNov 2023 · 15 investors · OtherRule 506(b)
▶$13.8MraisedNov 2023 · 15 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Krishnan SastryDirector
- Michael DavisDirector
- Heather MagaroExecutive Officer
- Scott BarclayDirector
- Behdad EghbaliDirector
- Michael OsborneExecutive Officer
- Anika AgarwalDirector
- Paul HuberDirector
- Amount sold
- $13.8M
- First sale
- Sep 2023
- Incorporated
- Limited Partnership, Delaware, 2023
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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Frequently asked questions
- What does Appriss Retail Holding do?
- Appriss Retail provides an omnichannel intelligence platform that uses retail data science to protect transactions against fraud and abuse and reduce returns. It serves large U.S. retailers, with the company stating it is trusted by over 60 of the top 100 U.S. retailers.
- How much funding has Appriss Retail Holding raised?
- Appriss Retail Holding has disclosed $13.8M raised across 1 round.
- Where is Appriss Retail Holding headquartered?
- Appriss Retail Holding is headquartered in Irvine, US.