Who founded Appetise?

Appetise was founded by Elise, Toby Hilliam (Skilton).

Who are Appetise's investors?

Appetise's investors include Arc Angels, Black Sheep Capital, Icehouse Ventures, NZVC, OIF Ventures, Our Innovation Fund, Sprout, Ten13.

How much funding has Appetise raised?

Appetise has disclosed $7M raised across 1 of its 2 known rounds.

Appetise

9 known investors

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Appetise is a meal-planning app that generates recipes and smart shopping lists, letting users shop for ingredients online or in-store at their local supermarket. It offers a catalog of 2,000+ recipes for home cooks, with a focus on the New Zealand and Australian markets.

Consumer FoodTech Marketplaces Retail Tech SaaS

Founders & leadership

EliseCo-Founder

Toby Hilliam (Skilton)Founder/CEOFounder of Appetise, a meal-planning app that generates recipes and shopping lists for the New Zealand and Australian markets. He has held healthcare leadership roles including founding CEO and chairman of Cabaletta Bio (Nasdaq: CABA), CEO and president of Tengion, chairman of ControlRad Systems, partner at GBF Advisors, senior commercial roles at Merck, and founder of Coupco.

Investors · 9

Arc Angelslisted by Arc AngelsAuckland

Black Sheep Capitallisted by Black Sheep CapitalNew Farm · $100K – $500K

How we know: Black Sheep Capital's portfolio page · Not right? Tell us

Icehouse Ventureslisted by Icehouse VenturesAuckland · $120K – $2.4M

How we know: Icehouse Ventures's portfolio page · funding news · capitalbrief.com · Not right? Tell us

NZVClisted by NZVCAuckland

How we know: funding news · smartcompany.com.au · Not right? Tell us

OIF Ventureslisted by OIF VenturesDouble Bay · $165K – $3.3M

How we know: OIF Ventures's portfolio page · funding news · smartcompany.com.au · Not right? Tell us

Our Innovation Fundlisted by Our Innovation Fund

Sproutlisted by SproutPalmerston North

Ten13listed by Ten13Fortitude Valley · $300K – $2M

How we know: bandt.com.au · Not right? Tell us

Also in the syndicate · 1

Brand Fund

Funding

SEC filings, press & company announcements

$7M disclosed across 1 of 2 rounds · 2024–2026

$7MSeries AFeb 2026 · 3 sources
Icehouse Ventures (lead), Brand Fund, K1W1, NZVC, OIF Ventures, Ten13
Source ↗
Undisclosed amountpre-Series AAug 2024
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Appetise do?: Appetise is a meal-planning app that generates recipes and smart shopping lists, letting users shop for ingredients online or in-store at their local supermarket. It offers a catalog of 2,000+ recipes for home cooks, with a focus on the New Zealand and Australian markets.
Who founded Appetise?: Appetise was founded by Elise, Toby Hilliam (Skilton).
Who are Appetise's investors?: Appetise's investors include Arc Angels, Black Sheep Capital, Icehouse Ventures, NZVC, OIF Ventures, Our Innovation Fund, Sprout, Ten13.
How much funding has Appetise raised?: Appetise has disclosed $7M raised across 1 of its 2 known rounds.