Appetise
8 known investors
Appetise is a meal-planning app that generates recipes and smart shopping lists, letting users shop for ingredients online or in-store at their local supermarket. It offers a catalog of 2,000+ recipes for home cooks, with a focus on the New Zealand and Australian markets.
Founders & leadership
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EliseCo-Founder
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TobyCo-Founder
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Toby Hilliam (Skilton)inFounderFounder of Appetise, a meal-planning app that generates recipes and shopping lists for the New Zealand and Australian markets. He has held healthcare leadership roles including founding CEO and chairman of Cabaletta Bio (Nasdaq: CABA), CEO and president of Tengion, chairman of ControlRad Systems, partner at GBF Advisors, senior commercial roles at Merck, and founder of Coupco.
Investors · 8
Arc AngelsAuckland
Black Sheep CapitalNew Farm · $100K – $500K
Icehouse VenturesAuckland · $120K – $2.4M
NZVCAuckland
SproutPalmerston North
Ten13Fortitude Valley · $300K – $2M
OIF Venturesreported · 2 sourcesDouble Bay · $165K – $3.3M
Also in the syndicate · 1
Brand Fund
Funding
SEC filings, press & company announcements$7M disclosed across 1 of 2 rounds · 2024–2026
- $7MSeries AFeb 2026 · 3 sources
Icehouse Ventures (lead), Brand Fund, K1W1, NZVC, OIF Ventures, Ten13
Source ↗ - Undisclosed amountpre-Series AAug 2024Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Appetise do?
- Appetise is a meal-planning app that generates recipes and smart shopping lists, letting users shop for ingredients online or in-store at their local supermarket. It offers a catalog of 2,000+ recipes for home cooks, with a focus on the New Zealand and Australian markets.
- Who founded Appetise?
- Appetise was founded by Elise, Toby, Toby Hilliam (Skilton).
- Who are Appetise's investors?
- Appetise's investors include Arc Angels, Black Sheep Capital, Icehouse Ventures, NZVC, Sprout, Ten13, OIF Ventures.
- How much funding has Appetise raised?
- Appetise has disclosed $7M raised across 1 of its 2 known rounds.