Fundraising Fox

Apparta_

Barranquilla, CO · Founded 2021 · 25 employees on LinkedIn · 5 known investors

Find your way into Apparta_

25 people in our graph share verified history with the Apparta_ team — schools, employers, funds. One of them is your warm intro.

Renzo Sesanaunlockedknows Daniel Vengoechea · together at CESA (overlapped)
×11knows the team · via CESA

Apparta is a restaurant reservation and guest management platform that handles bookings, AI table assignment, POS integration, marketing campaigns via SMS/email/WhatsApp, prepayments and no-show protection. It serves restaurants and operates as the most-used reservation website in Latin America.

Also known as Apparta

AI & Machine LearningFoodTechSaaS

Founders & leadership

Apparta_ was founded in 2021 by Gonzalo Forero, Daniel Vengoechea, and Daniel Zuccardi.

GFGonzalo Forero
Gonzalo ForeroinCo-founder · Head of Marketing & Growth
DVDaniel Vengoechea
Daniel VengoecheainCTO - Co Founder / ITDaniel Vengoechea founded melocompro.com in 2009, an e-commerce platform, and later established E-ME, a growth consulting firm. He currently serves as CTO of Apparta, a restaurant reservation and guest management platform.
DZDaniel Zuccardi
Daniel ZuccardiinCTO - Co Founder / ITDaniel Zuccardi founded melocompro.com, an early Latin American e-commerce platform, in 2009, and later established E-ME Growth, a digital strategy and consulting firm. Since 2020, he has served as CTO of Apparta, a restaurant reservation and guest management platform.
EA
Elias AcostaNamed on SEC filing
HS
Henry SanchezNamed on SEC filing

Investors · 5

500 GlobalSan Francisco · $150K
Avalancha VenturesNew York · $300K – $2M
Flucas VenturesJupiter · $100K – $5Mvia Ashley Flucas · inferred
MGV CapitalSan Antonio · $250K – $1M
First Check Venturesreported$100K – $1Mvia Ali Jamal · inferred

Reported raises · per SEC filings

Form D private placements

$829.3K disclosed across 1 round · 2022

▶$829.3KraisedOct 2022 · 15 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Gonzalo ForeroExecutive Officer, Director
  • Elias AcostaExecutive Officer, Director
  • Henry SanchezExecutive Officer, Director
Offering amount
$829.3K
Amount sold
$829.3K
First sale
Jan 2022
Incorporated
Limited Liability Company, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Apparta_ runs a Spanish-language online restaurant reservation service at apparta.co, where diners log in or register with a mobile phone number and confirm a verification code, which can be delivered via WhatsApp. Users select their city to tailor the experience, then browse curated restaurant collections including recommendations for dining tonight, popular venues, best-rated venues, newly added venues, brunch spots, and category rankings such as top five pizzerias, burger restaurants and taquerías.

The site also markets restaurant-facing functionality: a "Registrar mi restaurante" path for venues to list themselves, an "Apparta Bookings" offering that provides access to exclusive tables, and a trust seal applied to selected restaurants.

Business model

Apparta operates a two-sided marketplace: consumers use the site free of charge to browse and book tables, while restaurants register their venues and can use the Apparta Bookings product for reservation access.

▸Full profile — technology, go-to-market, geography

Technology

The reservation platform uses phone-number-based authentication with one-time verification codes, optionally delivered over WhatsApp, and city selection to personalize restaurant listings and curated collections.

Go-to-market

Consumer acquisition runs through the apparta.co website and its curated, city-specific restaurant collections and rankings, while restaurants are onboarded via a self-service registration flow on the same site.

Diners searching for restaurants in specific cities, and restaurants seeking to list their venues and manage table bookings.

Geography

The service is offered in Spanish and organized by city, with users prompted to choose their city to localize listings.

Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.

Competitors · 3

by search overlap
Cluvi65 shared keywordsCluvi provides AI-powered digital menus and point-of-sale management software for restaurants and food venues, including features for orders, payments, reservations, delivery, and customer analytics. The platform serves restaurants, cafés, hotels, bars, cinemas, and stadiums across the Spanish-speaking market.
Wanderlog46 shared keywordsWanderlog is a travel planning app that allows users to create detailed itineraries, explore shared guides from other travelers, and manage bookings—integrating attractions on maps, reservations, budgeting, and route optimization in a single platform.
Uber Eats28 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries

Companies competing with Apparta_ for the same Google search keywords, organic and paid, via search-intersection analysis.

▸Research sources · 2

primary sources listed

2 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Apparta_ do?
Apparta operates a Spanish-language restaurant discovery and reservation platform for diners and restaurants.
Who founded Apparta_?
Apparta_ was founded by Gonzalo Forero, Daniel Vengoechea, Daniel Zuccardi in 2021.
Who are Apparta_'s investors?
Apparta_'s investors include 500 Global, Avalancha Ventures, Flucas Ventures, MGV Capital, First Check Ventures.
How much funding has Apparta_ raised?
Apparta_ has disclosed $829.3K raised across 1 round.
Where is Apparta_ headquartered?
Apparta_ is headquartered in Barranquilla, CO.