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Apparier
Techstars '16London, GB · 2 known investors
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Apparier is a reservation management system for restaurants, offering a calendar, guest history, table and shift management, analytics, automated confirmation and reminder emails, and an embeddable booking widget. It uses a flat monthly-fee pricing model with no per-booking commission and a free starting tier.
Investors · 2
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Apparier offers a reservation management system aimed at restaurants, presented in Dutch on its website. The product centres on a dashboard that consolidates bookings into week and month calendar views, together with guest records that retain reservation history for returning customers, table management with automatic assignment of guests, and shift configuration that lets an operator decide which services are active on a given day.
Additional functionality includes analytics covering occupancy rates, popular times and booking trends; automated confirmation and reminder emails to guests; a fully responsive dashboard for managing bookings away from the venue; and an embeddable booking widget that restaurants can add to their own website. The company states that data is stored securely with automatic backups. A self-service demo and a free sign-up path without payment details are promoted on the site, alongside a newsletter subscription.
Business model
Apparier sells its reservation software directly to restaurants on a subscription basis. A free tier requires no payment details, and paid use is billed as a flat monthly fee of EUR 30, with the company stating that it never charges a commission per reservation.
Subscription software: a free starting tier and a EUR 30 per month plan, with 0% commission on bookings.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned on simplicity and pricing transparency: free to start with no payment details required, a single flat monthly fee, and no per-booking commission.
Technology
A web-based dashboard covering calendar, guests, tables, shifts and analytics, with automated confirmation and reminder emails, a responsive mobile-friendly interface, an embeddable website booking widget, and secure storage with automatic backups.
Go-to-market
Self-service acquisition through the company website, offering a free start and a product demo, plus an email newsletter for tips, updates and product news.
Restaurants, bistros and cafes that take table reservations and want to manage them, including venues starting out that receive bookings only occasionally.
Geography
Website content is published in Dutch, indicating a Dutch-speaking market focus.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Legal entities · 1
corporate structureCompanies House · registry record
View on Companies House ↗- Registered name
- APPARIER LTD
- Company number
- 14151087
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 6 Jun 2022
- Dissolved
- 30 Jul 2024
- Registered office
- 14151087 - COMPANIES HOUSE DEFAULT ADDRESS, Cardiff, CF14 8LH
- Nature of business (SIC)
- 82990 — Other business support service activities n.e.c.
Current officers
- Damian Luke Hall — director, appointed 6 Jun 2022
Source: Companies House public register · retrieved 3 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
▸Research sources · 5
primary sources listed
- Apparierapparier.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Apparier do?
- Apparier is a Dutch-language restaurant reservation system with a flat monthly fee and no per-booking commission.
- Who are Apparier's investors?
- Apparier's investors include LeadX Capital Partners, Techstars.
- Where is Apparier headquartered?
- Apparier is headquartered in London, GB.