ＡＮＹＣＯＬＯＲ株式会社
Tokyo, JP · Public · 4 known investors
ANYCOLOR is a Japanese entertainment startup that runs the VTuber / virtual livestreamer group "Nijisanji," along with overseas VTuber operations and new ventures. It uses technology to create digital entertainment content and talent management within the VTuber industry.
Also known as ANYCOLOR Inc. · ANYCOLOR株式会社 · Ichikara inc. · いちから株式会社 · エニーカラー
Founders & leadership
Investors · 4
Also in the syndicate · 2
Company profile
researched Aug 2026ANYCOLOR Inc. (ANYCOLOR株式会社) is a Tokyo-based entertainment company whose main business is the operation of the virtual liver (VTuber) group "NIJISANJI" (にじさんじプロジェクト). Alongside talent management for affiliated livers, the company sells merchandise and digital content built on its character IP, runs tie-up promotions, develops the "NIJISANJI" application used by its livers, and pursues new ventures based on accumulated know-how and data. It also operates overseas VTuber businesses, including the English-language group NIJISANJI EN and the Chinese VirtuaReal Project, and runs the Virtual Talent Academy (VTA), a training program for prospective virtual livers in which the company bears tuition and enrollment costs.
The company was founded on 2 May 2017 in Shinjuku, Tokyo as Ichikara Inc. with capital of 1 million yen, and renamed ANYCOLOR Inc. in May 2021. It states a mission of "delivering magical new experiences" and of changing entertainment with technology, with a stated focus on an "entertainment economic zone" in which the boundary between users and creators disappears. Its headquarters is at Midtown East, 9-7-2 Akasaka, Minato-ku, Tokyo, and Atelier colors Inc. is listed as a group company. Reported revenue was 55,681 million yen for the fiscal year ended April 2026, with operating profit of 20,172 million yen and net income of 14,091 million yen.
Past and discontinued businesses include the VR character communication service Yumenographia (closed 31 December 2021), the streaming-schedule site and app "Itsukara.link" (fully discontinued 30 November 2022), the NIJISANJI IN business in India, and the NIJISANJI ID (Indonesia) and NIJISANJI KR (Korea) groups, which were merged into NIJISANJI in April 2022. The idol YouTuber group SLEE was transferred to yokaze Inc. in April 2021.
Founding story
Riku Tazumi founded Ichikara Inc. in May 2017 at age 21 while a student at Waseda University, with the stated aim of building a next-generation entertainment company that uses technology to turn content into "magical new experiences." The company started with capital of 1 million yen in Shinjuku, Tokyo, began recruiting voice talent for the iPhone X virtual live app "NIJISANJI" in January 2018, and debuted its first eight NIJISANJI VTubers on 8 February 2018.
Business model
ANYCOLOR recruits, trains and manages virtual livers and monetizes the resulting character IP across several lines: commerce (merchandise and digital goods, sold partly through the NIJISANJI Official Store opened in September 2020), live events and concerts, promotion and corporate tie-ups, music releases, a fan club, and streaming-platform revenue. Company disclosure summaries attribute recent revenue growth largely to the commerce area, driven by large-scale merchandise campaigns, alongside event revenue.
Revenue is generated from merchandise and digital content sales based on VTuber IP, ticketed live events and festivals, promotional and corporate tie-up work, music and video product sales such as Blu-ray and album releases, and fan club and application-related offerings.
Traction
Revenue grew from 25.34 billion yen (FY April 2023) to 31,995 million yen (FY April 2024), 42,876 million yen (FY April 2025) and 55,681 million yen (FY April 2026), with operating profit of 20,172 million yen and net income of 14,091 million yen in FY April 2026. Headcount rose from 323 (FY April 2023) to 430 (FY April 2024) and 532 (FY April 2025), reaching 677 per the most recent securities report. The company paid dividends of 65 yen per share for FY April 2025 and 75 yen for FY April 2026, and reported 21,465 shareholders.
Latest developments
Fiscal year ended April 2026 results, announced 10 June 2026, showed revenue up 29.9% and operating profit up 23.9% year on year, attributed to large-scale merchandise campaigns in the commerce area; full-year guidance had been raised at the first, second and third quarters, and the dividend forecast was increased to 75 yen. Recent corporate actions include a share buyback decided in January 2026 and completed by February 2026, and issuance of restricted stock as compensation in August 2026. Operationally, two new NIJISANJI livers debuted on 27 August 2026, NIJISANJI EN unit BY THE BEAT released its second digital single "MERORI" in July-August 2026, and multiple merchandise, album and solo live announcements were made through mid-2026, including a Fuwa-related film soundtrack and a musical live scheduled for January 2027.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
ANYCOLOR is a listed Japanese VTuber operator whose NIJISANJI project is its core business; it moved from the TSE Growth Market to the Prime Market in June 2023 and had a market capitalization at first trading price of 144,268 million yen at IPO. Its scale is indicated by revenue of 55,681 million yen in FY April 2026 and a reported market capitalization of 182.65 billion yen as of an August 2026 data snapshot.
The company combines in-house application and Live2D-based avatar technology with talent recruitment, training (Virtual Talent Academy) and IP monetization under one roof, and operates localized VTuber groups in multiple overseas markets in addition to its Japanese NIJISANJI roster.
Technology
The company develops the "NIJISANJI" application for its livers, which tracks a user's facial expressions in real time and reflects them on an animated character. It makes active use of Live2D and has publicly shared production know-how and modeling techniques at creator events. It has also developed consumer-facing software including the streaming-schedule service Itsukara.link and the VR character communication service Yumenographia.
Go-to-market
Distribution centers on livers streaming on YouTube and other platforms, supported by a steady cadence of press releases for merchandise lines, voice packs, digital singles, live events and new liver debuts on both Japanese and English company sites, an official online store, a fan club, and large-scale events such as NIJISANJI Fes. Talent supply is handled internally through auditions and the Virtual Talent Academy.
Fans of VTuber and virtual liver content, described in one securities-analysis summary as skewing toward users aged 29 and under and toward a high proportion of female fans, plus corporate clients purchasing promotional tie-ups with affiliated livers.
Geography
Headquartered in Minato-ku, Tokyo (previously Shinjuku, Shibuya and Chiyoda wards). Overseas operations have included China and Taiwan (entered July 2018; VirtuaReal Project launched April 2019), Indonesia (NIJISANJI ID, from July 2019), India (NIJISANJI IN, from November 2019, suspended April 2021), Korea (NIJISANJI KR, from December 2019) and the English-speaking market (NIJISANJI EN, from May 2021). The Indonesian and Korean groups were integrated into NIJISANJI in April 2022.
History
After the February 2018 debut of the first NIJISANJI livers, the company added the NIJISANJI Gamers and NIJISANJI SEEDs branches in 2018 and consolidated all three under the NIJISANJI name that December. It adopted a new corporate identity in August 2018, expanded into China/Taiwan, Indonesia, India and Korea in 2018-2019, raised about 700 million yen in August 2019 and about 1.9 billion yen in a Series B in April 2020, launched an official store and fan club in 2020, transferred the SLEE group in April 2021, entered the English-language market with NIJISANJI EN in May 2021, and renamed itself ANYCOLOR on 17 May 2021. It launched the Virtual Talent Academy in June 2021, listed on the TSE Growth Market on 8 June 2022, and moved to the Prime Market on 8 June 2023. In December 2023 it was commissioned to supervise the curriculum and provide industry seminars for a VTuber department opened by Yoyogi Animation Academy in April 2024.
Risks & controversies
In 2023 the Virtual Talent Academy suspended streams and posts in July, and on 3 August 2023 the company terminated program participation for certain second- to fourth-term students after rule violations were discovered; streaming resumed for a limited group of students in October 2023 under a revised program. Ownership is concentrated, with founder and CEO Riku Tazumi holding roughly 43.5-43.9% of shares. Several business lines have been discontinued or divested, including Yumenographia, Itsukara.link, NIJISANJI IN and the SLEE group.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 26
launches, deals, and filingsTwo new VTubers from the NIJISANJI virtual liver group began activity on 27 August 2026.
Revenue rose 29.9% and operating profit 23.9% year on year, led by the commerce area on large-scale merchandise initiatives.
Disclosure on matters relating to the acquisition of treasury shares; completion of the buyback was announced on 17 February 2026.
ANYCOLOR was commissioned to supervise the curriculum and deliver industry seminars for the VTuber department opened by Yoyogi Animation Academy in April 2024.
After streams and posts were suspended on 24 July 2023, the company ended program provision for certain second- to fourth-term VTA students following discovery of rule violations; limited streaming resumed in October 2023.
Moved its listing from the Tokyo Stock Exchange Growth Market to the Prime Market.
The iOS/Android app ended distribution on 20 May 2022 and all functions of the site ended on 30 November 2022.
Listed on TSE Growth under securities code 5032; market capitalization at first trading price was 144,268 million yen.
The VR character communication service Yumenographia, released in beta in July 2019 and in full version in December 2019, ended service.
VTA is ANYCOLOR's virtual liver and talent training project; the company covers training and enrollment costs. First-term candidates began streaming on 4 November 2021.
Company changed its name from いちから株式会社 to ANYCOLOR株式会社 and renewed its corporate logo, with the new CI built with partner company MIMIGURI.
Ichikara implemented a third-party allotment raising approximately 1.9 billion yen in a Series B round.
A town-exploration smartphone app featuring NIJISANJI VTubers, developed jointly with Sony Music Solutions.
Ichikara (now ANYCOLOR) carried out a third-party allotment of about 700 million yen to SBI Investment, KLab and Chinese investors.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- ＡＮＹＣＯＬＯＲ株式会社anycolor.co.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ＡＮＹＣＯＬＯＲ株式会社 do?
- Tokyo-listed Japanese entertainment company operating the VTuber group NIJISANJI and related overseas VTuber businesses.
- Who are ＡＮＹＣＯＬＯＲ株式会社's investors?
- ＡＮＹＣＯＬＯＲ株式会社's investors include Nippon Venture Capital, Skyland Ventures.
- Where is ＡＮＹＣＯＬＯＲ株式会社 headquartered?
- ＡＮＹＣＯＬＯＲ株式会社 is headquartered in Tokyo, JP.