Animasia Studio

Animasia Studio is an animation company founded in 2005 and headquartered in Kuala Lumpur, Malaysia, with offshore offices in Los Angeles, USA and Vancouver, Canada. It operates as a full-service 2D and 3D animation studio combined with a distribution network, covering pre-production (concept, story and script development, character development, storyboarding, animatics), production (2D animation, 3D animation, motion graphics, hybrid animation) and post-production (compositing and picture edit, visual effects, voice-over recording, music and sound design). Additional services include theme park concept work, large-screen content, Web3 design and content development, and distribution, licensing and merchandising.

The studio's output spans four main lines: original IP such as Bola Kampung Max; co-productions with international partners including Magiki, The Nine Lives of Claw and Kisah Bawah Tanah; project servicing for third-party brands on titles such as Supa Strikas, Roll No 21 and Hello Neighbor; and corporate and government campaigns, including Sky Symphony at Genting, Kelab Doktor Muda for the Ministry of Health and MERCY's School Preparedness Programme. Distribution is handled through Kid Smith, which places Animasia's own properties (Chuck Chicken, Harry & Bunnie) and third-party brands such as Beyblade and Yu-Gi-Oh! across TV, digital, streaming and licensing.

Animasia's properties have been broadcast in more than 130 countries via outlets including Disney Channel, Cartoon Network, Nickelodeon and Netflix. The company states it has produced over 300 hours of animation and delivered more than 100 projects worldwide.

Founding story

Animasia Studio was founded in 2005 in Kuala Lumpur. Edmund Chan is described as co-founder and Group Managing Director, and Raye Lee as co-founder and Executive Director; one industry ranking attributes the 2005 founding to Raye Lee. Early milestones cited by the company include Bola Kampung becoming the first Malaysian IP sponsored by Coca-Cola in 2006 and its 2008 premiere on Disney Channel.

Business model

Animasia combines work-for-hire animation services with ownership and exploitation of original intellectual property. Revenue lines indicated by the company include animation servicing projects for global brands, co-productions with international partners, corporate and government campaign production, and licensing, merchandising and distribution of its own and third-party properties through its Kid Smith arm.

Project-based fees for animation servicing, co-production and corporate/government campaign work, plus licensing, merchandising and content distribution revenue across TV, digital, streaming and consumer-products channels.

Traction

Company-reported figures include more than 130 broadcast countries, over 300 hours of animation produced, more than 100 projects delivered worldwide and roughly two decades of operating history. Individual properties report milestones such as Netflix global acquisition of Chuck Chicken and Harry & Bunnie in 2017, multiple YouTube Silver Play Button awards, and a Hello Neighbor pilot reaching 10 million views in one week in 2020.

Latest developments

In 2025 the studio marked its 20th anniversary with a Bola Kampung reboot aimed at Gen Alpha, promoted as Bola Kampung Max. Other recent items include a Best in Show award for The 7th Night: MaoMao Revisits at the ASIFAC South International Animation Festival in 2024 and multiple awards for the same title at the SEA Kre8tif Animation Festival in 2023, plus a Beyblade X school and licensing venture referenced by partner ADK Emotions and the Kelab Gasing Beyblade community project under Beyblade Sdn Bhd.