And We're Laughing

And We're Laughing (AWL) is an Austin, Texas-based event management and production company that provides operational management and consulting services to businesses in the event, entertainment and experiential sectors. Its work is organized around event production, brand activation, marketing and creative, and consulting.

Through AWL Event Productions, the company supplies event staffing, event management and production services to music festivals, independent venues and experiential events on a nationwide basis, covering both on-the-ground operational roles and pre-event strategy or full-service consultation. Stated areas of expertise include event management, festival consulting, sponsor activations, budget planning and oversight, and operational staffing. On the brand side, AWL designs experiential and immersive activations and handles budgeting, design, licensing, permits, site operations and follow-up. Its marketing and creative practice develops brand strategies spanning marketing, sponsorship and curated experiential activations, including digital marketing funnels intended to grow ticketing and sponsorship sales.

AWL Consulting works with clients on partnership and business development, expansion into new markets, competitive and market landscape analysis, finance and fundraising support, and high-level strategy and planning.

Business model

Services agency model: AWL is engaged by festivals, venues, brands and other companies to manage and produce events, build brand activations, run marketing and sponsorship campaigns, and provide business consulting, including on-the-ground operational staffing and full-service consultation.

Traction

Past clients listed by the company include Electric Forest Festival, Lost Lands, Shambhala Festival, Euphoria Festival, Waterloo Music Festival, Imagine Music Festival, Levitation, Untapped, Life in Color, Kammok, RoverPass, HUSH Concerts, ATX Startup Crawl, Euphoria 2017 and Camp Kammok. The consulting practice reports current clients in education technology, entertainment, education, e-commerce and emerging markets.