Amy

Amy is an AI assistant positioned as an "AI coworker" that professionals instruct in plain language through the messaging tools they already use — email, Slack, WhatsApp and Telegram — rather than through a separate application. Users delegate tasks such as meeting preparation, inbox triage, follow-ups, file and thread retrieval, prospect lists with verified contacts, and multi-step projects like competitive landscape briefs; Amy executes them end to end and returns the finished deliverable. Recurring work can be configured as "standing orders" that run automatically on an hourly, daily or weekly schedule, and each task leaves a record of the request, the steps taken and where the output was delivered.

The product draws on the customer's own systems — inbox, calendar, files and CRM — through what the company describes as more than 500 native integrations, plus live web data and third-party contact and company data providers. A user-maintained "context library" stores items such as tone of voice, job description, company goals, CRM setup and deliverable templates, which Amy consults before executing a task. The company claims users save up to 90 minutes a day.

An earlier iteration of the company, announced in 2022, was an AI-driven sales intelligence platform that automated pre-meeting prospect research: its algorithm gathered publicly available information about a prospect and used proprietary natural-language processing to produce personalized meeting briefs covering the individual, their company and shared experiences. At that time the company was in beta, selling in Israel and the United States, and was preparing to launch a "B2P" offering.

Founding story

According to co-founder and CEO Nimrod Ron, Amy grew out of his view of his professional network as one of his most important assets. He spent time every month reaching out to contacts to maintain those relationships, which became unmanageable as the network grew, leading to a product intended to supply the information needed to build relationships at scale.

Business model

Amy is sold as a self-serve software subscription with a human-assisted onboarding component. Every plan, including the free trial, includes a call with a human expert who helps configure workflows and integrations. Onboarding is designed to require no new application: users add Amy to Slack, message it on WhatsApp or Telegram, or forward an email.

Usage-based subscription priced on work completed rather than seats. New users start free with $50 in credits (advertised elsewhere as the first 50 tasks free, no credit card), then choose a monthly credit bundle: $50/5,000 credits, $150/15,000, $300/30,000, $600/60,000, $1,200/120,000, $2,500/250,000, $5,000/500,000, or $10,000/1,000,000 credits. Credits are consumed per task according to complexity — roughly 10-50 credits for simple tasks such as booking a meeting or a company lookup, and 250-500 for complex ones such as building a prospect list or a competitive landscape brief. Credits are pooled across the whole team with no per-seat pricing.

Traction

The 2022 product was in beta with the solution available to users, and ranked first on Product Hunt during its alpha-testing stage. The website states that users save up to 90 minutes a day.

Latest developments

The company's site markets Amy as an AI coworker available in email, Slack, WhatsApp and Telegram, with 500+ native integrations, a context library, scheduled standing orders, a free trial of $50 in credits or the first 50 tasks, and monthly credit bundles from $50 to $10,000 per month.