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Ampd
Techstars '15Seattle, US · Founded 2021 · 40 employees on LinkedIn · 5 known investors
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Ampd provides data-led marketing solutions for commerce marketers, helping brands measure and optimize paid traffic performance across retail platforms like Amazon, Walmart, Meta, TikTok, and Target. The platform connects brand media to retail commerce through agentic systems that enable trackable shopper journeys from ads to checkout for enterprise CPG companies.
Also known as Metricstory
Founders & leadership
Ampd was founded in 2021 by Joshua Gebhardt and Brandon Nutter.
Investors · 5
How we know: Geekdom's portfolio page · a partner's Signal profile · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Company profile
researched Sep 2026Ampd operates an "agentic shoppable media" platform that connects offsite brand advertising to retail commerce for enterprise consumer packaged goods brands and their agencies. The platform routes shoppers from ad placements directly into a retailer's app or storefront, measures the resulting retail sales, and feeds those commerce signals back into ad channels for optimization. Core capabilities include agentic deep linking, closed-loop attribution that reports retail sales in real time, and full-funnel optimization metrics such as deep link rate, Fair and Equitable splits, and sales velocity.
The product line comprises three components. Ampd Search connects Google Search campaigns to Amazon with automated optimization, keyword-level attribution, conversion-based smart bidding, iROAS and new-to-brand reporting, and ASIN-level sales data. Ampd Connect handles routing from social channels to retail, with dynamic deep link logic, Fair and Equitable compliance, geo- and device-level data, a traffic routing dashboard, and a single link covering multiple retailers. Ampd Signal is an add-on to Connect that syncs commerce signals into ad channels, adding creative-level attribution, iROAS and new-to-brand measurement, and self-optimized media buying. The company states that AI powers real-time attribution, journey mapping, and performance optimization, and that its data set combines deterministic and probabilistic attribution with retail conversion metrics and media mix insights. Ampd describes its platform as Fair and Equitable compliant, Tied House compliant, and GDPR compliant, with onboarding completed in under a day.
Founding story
Before Ampd, co-founders Joshua Gebhardt and Brandon Nutter ran an earlier venture, Metricstory, focused on delivering data to marketers. As that company's partnerships with Google and Amazon matured, the founders identified a larger opportunity and in November 2021 pivoted the business, relaunching it under the Ampd name with an expanded mission around provable, data-led marketing.
Business model
Ampd sells software to brand and commerce marketing teams and agencies, providing routing, attribution, and optimization across offsite media channels and retail destinations, delivered as a platform with onboarding support and packaged tiers (Ampd Search, Ampd Connect, and the Ampd Signal add-on).
Traction
Published case studies cite outcomes including 23x ROAS on Meta-to-Amazon campaigns, a doubling of Amazon cart rate from Meta ads, 3x and 4.2x conversion improvements, and increased new-to-brand conversions. Customer quotes from Colgate-Palmolive, Nestlé, PMG, and Marie Originals reference conversion lifts, including a 4-5x increase in conversion rates reported by PMG from deep linking tests.
Latest developments
The company highlights press mentions including Yahoo Finance coverage of Ampd Signal turning paid social into a retail growth channel (January 2026) and April 2026 coverage in The Agile Brand Guide and Global Martech Alliance on the launch of Agentic Shoppable Media. Its stated 2026 focus is connecting brand media to retail commerce for enterprise CPG via agentic routing from ad platform to retail checkout.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Ampd positions itself as marketing infrastructure bridging brand media and retail commerce for enterprise CPG, contrasting its deep-linking approach with interstitial solutions and describing agentic shoppable media as a first-to-market capability.
Ampd cites agentic deep linking that it says lands 20x more traffic at retail than interstitial solutions, closed-loop attribution that reports retail sales in real time rather than through an opaque intermediary, and compliance features including Fair and Equitable and Tied House compliance.
Technology
The platform applies agentic routing and dynamic deep link logic to land shoppers in a retailer's app or site, combined with closed-loop attribution that captures retail sales in real time. Ampd states AI powers real-time attribution, journey mapping, and performance optimization, and that it produces both deterministic and probabilistic attribution data, keyword- and creative-level attribution, iROAS and new-to-brand metrics, ASIN-level sales data, and geo- and device-level reporting, with commerce signals synced back into ad channels for automated bidding and media buying.
Go-to-market
Direct sales through demo requests and live walkthroughs on the company website, supported by published customer case studies and relationships with media agencies such as PMG, alongside press coverage in martech and trade outlets.
Enterprise CPG brands and the agencies that serve them, specifically brand and commerce marketing teams managing paid media that drives traffic to retail platforms. Named customers and referenced users include Colgate-Palmolive, Nestlé, the agency PMG, and Marie Originals.
Geography
The company states GDPR compliance and works with global brands including Colgate-Palmolive and Nestlé.
History
Ampd was launched in November 2021 out of the founders' prior venture, Metricstory. By 2022 the company reported receiving industry recognition for its Amazon Ads measurement and optimization products. Beginning in 2024 it invested in serving enterprise customers directing paid traffic across walled gardens, and in 2025 added Walmart, Meta, TikTok, and Target integrations to a platform that had previously been an offsite tactical tool. From 2026 the company positions itself around agentic shoppable media, using agentic systems to route shoppers from ad platforms to retail checkout.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 3
Companies working in the same space as Ampd.
Timeline · 4
launches, deals, and filingsAmpd launched Agentic Shoppable Media, using agentic systems to route shoppers from ad platforms directly to retail checkout; covered by The Agile Brand Guide and Global Martech Alliance.
Yahoo Finance coverage titled "Ampd Signal Transforms Paid Social into a High-Performance Retail Growth Engine."
Ampd added Walmart, Meta, TikTok and Target integrations to its offsite media platform.
Co-founders Joshua Gebhardt and Brandon Nutter pivoted their earlier venture, Metricstory, and launched it under the Ampd name with an expanded mission.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 9
primary sources listed
- Ampdampd.io · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ampd do?
- Ampd is a commerce media platform that routes and measures paid brand media from ad channels to retail checkout for enterprise CPGs.
- Who founded Ampd?
- Ampd was founded by Joshua Gebhardt, Brandon Nutter in 2021.
- Who are Ampd's investors?
- Ampd's investors include Geekdom, RC Ventures, Techstars, Pioneer Square Labs, Wisemont Capital.
- Where is Ampd headquartered?
- Ampd is headquartered in Seattle, US.