Fundraising FoxAmmo
NASDAQ: POWWScottsdale, US · Delaware corporation
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Outdoor Holding Company operates GunBroker, an online marketplace that facilitates transactions in firearms, ammunition, and hunting and shooting sports accessories between buyers and sellers, with approximately 8.8 million registered users and connections to over 32,000 federally-licensed firearms dealers to ensure legal compliance. The company previously manufactured ammunition and ammunition components but sold that business segment in April 2025.
Founders & leadership
Reported raises · per SEC filings
Form D private placements$14.4M disclosed across 4 rounds · 2017–2020
▶$2.5MraisedJan 2020 · 10 investors · ManufacturingRule 506(b)
- Harry S. MarkleyDirector
- Russel W. Wallace, Jr.Director
- Randy E. LuthDirector
- Robert J. GoodmansonDirector
- Hilko SteveExecutive Officer
- Robert D WileyExecutive Officer
- FRED W WAGENHALSExecutive Officer, Director
- Offering amount
- $2.5M
- Amount sold
- $2.5M
- Minimum investment
- $50K
- Sales commissions
- $200K
- Placement agents
- JOSEPH GUNNAR & CO. LLC
- First sale
- Jan 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.7MraisedJan 2019 · 15 investors · ManufacturingRule 506(b)
- Ron ShostackExecutive Officer
- Randy LuthDirector
- FRED W WAGENHALSExecutive Officer, Director
- Russell William WallaceDirector
- Daniel P. O'ConnorDirector
- Kathleen C. HanrahanDirector
- Harry S. MarkleyDirector
- Offering amount
- $1.7M
- Amount sold
- $1.7M
- Minimum investment
- $25K
- Sales commissions
- $171K
- Placement agents
- MARK S. FINCKLE
- First sale
- Oct 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$194KraisedJan 2019 · 3 investors · ManufacturingRule 506(b)
- Russell William WallaceDirector
- Kathleen C. HanrahanDirector
- Ron ShostackExecutive Officer
- Daniel P. O'ConnorDirector
- Fred W. WagenhalsExecutive Officer, Director
- Randy LuthDirector
- Harry S. MarkleyDirector
- Offering amount
- $10M
- Amount sold
- $194K
- Minimum investment
- $50K
- Sales commissions
- $1.2M
- Placement agents
- Mark S. Finckle
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10MraisedApr 2018 · 84 investors · ManufacturingRule 506(b)
- Fred W. WagenhalsExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $10M
- Minimum investment
- $10K
- Sales commissions
- $1.2M
- Placement agents
- Mark S. Finckle
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b, 4a5
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Frequently asked questions
- What does Ammo do?
- Outdoor Holding Company operates GunBroker, an online marketplace that facilitates transactions in firearms, ammunition, and hunting and shooting sports accessories between buyers and sellers, with approximately 8.8 million registered users and connections to over 32,000 federally-licensed firearms dealers to ensure legal compliance. The company previously manufactured ammunition and ammunition components but sold that business segment in April 2025.
- Who founded Ammo?
- Ammo was founded by Fred W. Wagenhals.
- How much funding has Ammo raised?
- Ammo has disclosed $14.4M raised across 4 rounds.
- Where is Ammo headquartered?
- Ammo is headquartered in Scottsdale, US.