Ameba
Entrepreneur First '23London, GB · Founded 2023 · 15 employees · 4 known investors
Ameba provides an AI agent workforce that automates supply chain administrative tasks such as chasing suppliers, producing quotes, confirming dates, and updating ERP/PLM systems, running configured processes on every order around the clock. It targets manufacturers and operations teams, with features including EU Digital Product Passport compliance support for textile suppliers.
Founders & leadership
Ameba was founded in 2023 by Cedrik Hoffmann and Craig Massie.
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Cedrik HoffmanninCo-founderCedrik Hoffmann is a repeat entrepreneur with a background in supply chain operations: he co-founded the e-commerce aggregator VALOREO, building out supply chain functions for more than 20 brands between the company's Seed and Series B rounds, and previously bootstrapped a business supplying Fortune 500 clients. He is a London School of Economics graduate and speaks Chinese, German, and English.
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Craig MassieinCo-founderCraig Massie is a software engineer and product manager whose work has shipped to millions of users. At Palantir he led development of a data privacy tool now rolled out across the company's customer base, and before that he worked at Microsoft and completed a Master's degree with a focus on explainable machine learning.
Investors · 4
Companies House · registry record
View on Companies House ↗- Registered name
- AMEBA LIMITED
- Company number
- 05876697
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 14 Jul 2006
- Dissolved
- 29 Aug 2023
- Registered office
- Haslehursts, 88 Hill Village Road, Sutton Coldfield, B75 5BE
- Nature of business (SIC)
- 82990 — Other business support service activities n.e.c.
- Previous names
- AMARILLO MARKETING LIMITED (2006–2009)
- Accounts
- last made up to 31 Jul 2021
Current officers
- Stephen Barrington — director, appointed 1 Jun 2009
Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Ameba do?
- Ameba provides an AI agent workforce that automates supply chain administrative tasks such as chasing suppliers, producing quotes, confirming dates, and updating ERP/PLM systems, running configured processes on every order around the clock. It targets manufacturers and operations teams, with features including EU Digital Product Passport compliance support for textile suppliers.
- Who founded Ameba?
- Ameba was founded by Cedrik Hoffmann, Craig Massie in 2023.
- Who are Ameba's investors?
- Ameba's investors include Entrepreneur First, Visionaries Club, Anamcara, Hedosophia.
- Where is Ameba headquartered?
- Ameba is headquartered in London, GB.