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Amagi
San Francisco, US · 1,352 employees on LinkedIn · 7 known investors
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Amagi is a media technology platform that enables content distribution and monetization for broadcasters and streaming services. The company provides cloud-based solutions for video delivery, playout, and advertising.
Also known as Amagi Media Labs
Founders & leadership
Investors · 7
How we know: Accel's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: Emerald Media's portfolio page · Not right? Tell us
How we know: generalatlantic.com · Not right? Tell us
How we know: Mayfield Fund's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Aug 2026Amagi operates a cloud platform for the video supply chain, serving organizations that create, distribute and monetize video content. Its offering, marketed as the Amagi NOW platform, spans production (remote production, live clipping), preparation (media management, scheduling, origination), distribution (linear, VOD, FAST and social) and monetization (dynamic ad insertion and analytics). An underlying layer described as Amagi Intelligence provides agentic automation intended to execute media operations tasks such as schedule creation, artwork generation and monetization workflows.
The platform is positioned for four buyer groups: broadcasters running linear channels, OTT and streaming networks; content partners such as studios and content owners seeking distribution across global platforms; distributors including FAST platforms, vMVPDs and device OEMs aggregating content; and advertisers and agencies buying targeted connected-TV inventory. Use cases highlighted include cloud migration of on-air broadcast operations without disruption, launching and scaling FAST channels, curated channel supply for platforms, and live sports workflows requiring low-latency cloud playout and global distribution.
Named components and products referenced include Amagi NOW, Amagi Intelligence, Amagi THUNDERSTORM (ad insertion/monetization) and Smart Scheduler (prompt-based schedule generation).
Business model
Amagi sells cloud software and managed media services to content providers and distributors, covering cloud modernization, streaming unification, monetization and a content marketplace, with engagement beginning through demo requests and direct sales inquiries.
The website markets solution categories including cloud modernization, streaming unification, monetization and marketplace, indicating platform and monetization services sold to broadcasters, content owners, distributors and advertisers; specific pricing terms are not stated.
Traction
The company reports more than 9,000 channel deliveries across distribution platforms in multiple geographies, over 26 billion ad impressions delivered annually through Amagi THUNDERSTORM, reach to more than 300 streaming platforms and pay-TV operators from a single feed, and a 75% reduction in scheduling time using AI-driven channel programming. Customer references cite 100% cloud-native broadcast operations, 3x faster content slate expansion and live streaming in more than 40 countries.
▸Full profile — market position, technology, go-to-market, geography
Market position
Amagi positions itself as a media industry cloud spanning the full video supply chain, serving customers ranging from global broadcasters modernizing infrastructure to independent content owners launching FAST channels, and cites work with major sports leagues and rights holders including the NHL.
Technology
Cloud-native, AI-oriented media platform combining playout, media management, scheduling and origination with distribution to linear, VOD, FAST and social endpoints, and dynamic ad insertion with analytics. Amagi Intelligence is described as an agentic engine automating media operations tasks, with AI applied to channel programming, scheduling (Smart Scheduler), live clipping and artwork generation. Live sports workflows use low-latency cloud playout.
Go-to-market
Direct enterprise sales supported by demo requests and information requests on the website, customer case studies, industry reports and webinars, and presence at broadcast, streaming and advertising industry events.
Broadcasters operating linear channels, OTT platforms and streaming networks; studios and content owners; FAST platforms, vMVPDs and device OEMs; sports rights holders and newsrooms; and brands and agencies buying CTV advertising.
Geography
Serves customers across multiple geographies, with channel deliveries spanning international distribution platforms, customer live streaming in more than 40 countries, and participation in industry events globally.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 1
Companies working in the same space as Amagi.
▸Research sources · 1
primary sources listed
- Amagiamagi.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Amagi do?
- Amagi is a cloud media platform for broadcast, streaming and FAST channel playout, distribution and ad monetization.
- Who founded Amagi?
- Amagi was founded by Srinivasan (Srini) KA.
- Who are Amagi's investors?
- Amagi's investors include Accel, Avataar Venture Partners, Emerald Media, General Atlantic, Mayfield Fund, Norwest Venture Partners, Premji Invest.
- Where is Amagi headquartered?
- Amagi is headquartered in San Francisco, US.