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Korean direct-to-consumer food brand selling sugar, flour, salt and meat substitute products through its own online store.
Also known as (주) 알티스트 · ALTist · 알티스트
Investors · 1
Company profile
researched Aug 2026Altist (알티스트, corporate name (주) 알티스트) is a South Korean consumer food company that operates an online store at altist.com selling packaged foods organised around ingredient-substitution categories. Its catalogue is grouped into lines branded "설탕대신" (instead of sugar), "밀가루대신" (instead of flour), "소금대신" (instead of salt) and "고기대신" (instead of meat), alongside convenience meals (간편식), oils and butter, and beverages, teas and jams. Products include stevia and allulose sweeteners, low-calorie allulose syrups, jams and spreads, low-sugar sauces such as ketchup and honey mustard, gluten-free flours such as tapioca starch and almond powder, bamboo salt (죽염), oat ball meal replacements sold under the "한끼대신" line, plant-based items including vegan short rib, tteokgalbi, chicken nuggets and squid rings, and imported olive, avocado and ghee oils under brands including 브로슈낭 and Raphael Salgado.
The site lists 42 registered products in its main store category and also maintains a business-only (사업자전용) and employee-only section, community boards for notices, reviews, inquiries, recipes and events, a partnership inquiry channel, and a recipe board showing how to cook with its plant-based and sweetener products. Retail prices are quoted in Korean won, typically from about 4,580 won for small gluten-free packs to about 72,900 won for imported extra virgin olive oil.
Business model
Altist sells branded and imported packaged food products direct to consumers through its own e-commerce site, supported by member registration, coupons, points (적립금) and gift wrapping. It additionally offers a business-only product section and a partnership inquiry channel, and handles bulk-purchase requests through its customer centre.
Revenue comes from online retail sales of packaged food products at listed won prices, including multipacks and gift sets, with wholesale/bulk orders handled via customer service.
Traction
The storefront lists 42 registered products in its main category and carries customer reviews dated from 2024 through 2026, largely originating from Naver Pay purchases and covering delivery speed and product satisfaction, including at least one complaint about an incorrect shipment to which the company publicly responded.
▸Full profile — market position, go-to-market, geography, risks & controversies
Market position
Operates in the Korean better-for-you packaged foods segment, positioning its assortment as substitutes for sugar, wheat flour, salt and meat, combined with resale of imported oils and specialty foods.
Go-to-market
The company markets through its own online storefront with new-member coupon packs, reward points for reviews, gift-set merchandising and seasonal events, plus recipe and lookbook content and an Instagram presence. Sales also occur through external marketplace channels, as customer reviews on the site originate from Naver Pay purchases.
Korean consumers seeking reduced-sugar, gluten-free, low-salt or plant-based alternatives to conventional staples, gift buyers, and business customers buying through the dedicated business-only section or bulk-purchase channel.
Geography
Headquartered in Seoul, South Korea, at 34 Mapo-daero 12-gil, Mapo-gu (Sodam Building, 3rd floor), postal code 04211. The store offers international shipping options with a country/language selector covering a broad list of destination countries.
Risks & controversies
Published customer reviews include complaints about mis-shipped orders and slow responses to inquiries; the company replied publicly requesting order details for follow-up.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 7
primary sources listed
- Altistaltist.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Altist do?
- Korean direct-to-consumer food brand selling sugar, flour, salt and meat substitute products through its own online store.
- Who are Altist's investors?
- Altist's investors include Kiwoom Investment.