Altego
1 known investors
Altego is a Japanese company centered on food, developing its own product concepts and pursuing food-related brands aimed at improving people's physical and mental wellbeing. The company also engages in corporate social responsibility efforts such as environmental protection, regional contribution, and disaster support.
Also known as ALTEGO Co Ltd · Altego Co., Ltd. · 株式会社アルテゴ
Investors · 1
Company profile
researched Aug 2026Altego (株式会社アルテゴ) is a Japanese food and beverage company that develops and launches new food products and operates bakery, crepe and cafe brands through both directly managed stores and franchise operations. Its stated mission is to redesign the world of food and deliver new value to people, and it frames its work around sustainability of food value alongside profitability.
The company's brand portfolio includes BAGEL&BAGEL, MOMI&TOY'S, 瑪蜜黛, DRUNK BEARS, Chelsea Cafe, OMG! Cafe, GOKOKU, たこばやし, BAGEL&BAGEL City, クレープファミリア, CUP&CUPS and MOMI&TOY'S PETITE. Alongside direct operation, Altego recruits franchise owners for selected brands, including the MOMI&TOY'S melting-crepe concept, with applications handled through each brand's own website.
The company name is a coined term combining the English words altruism and egoism, expressing an intent to generate social contribution rather than pursue profit alone, across restaurant, retail and manufacturing formats.
Business model
Altego operates food and beverage brands through two channels: company-owned (directly managed) outlets and franchised outlets. It recruits and supports franchise owners, with franchise opportunities advertised for brands including the MOMI&TOY'S crepe chain, and it develops and launches new food items across its brand portfolio.
Revenue derives from food and beverage sales at directly managed stores and from franchise operations, in which franchisees are recruited and supported by the company.
Traction
The company runs a portfolio of at least twelve consumer brands across directly managed and franchised stores, with a regular cadence of new product releases, brand collaborations and store openings reported during 2026.
▸Full profile — market position, go-to-market, geography, history
Market position
Altego is a multi-brand operator in the Japanese food and beverage sector, serving general consumers nationwide through bakery, crepe and cafe formats.
Altego positions itself around a multi-brand portfolio spanning bagels, crepes and cafes rather than a single concept, combining direct operation with franchising, and articulates a name and mission built on pairing altruism with self-interest and on the sustainability of food value.
Go-to-market
Sales run through retail outlets operated directly by the company and through franchised locations, with franchise owner recruitment conducted via individual brand websites. Consumer demand is supported by frequent limited-period product launches and collaborations with ingredient and food brands such as Kiri and Frutafruta.
General consumers in Japan buying bagels, crepes, cafe items and related food products, plus prospective franchise owners seeking to operate one of the company's brands.
Geography
Japan. The company is headquartered at Morita Building, 1-5-6 Nihonbashi Kakigaracho, Chuo-ku, Tokyo, and serves consumers throughout Japan; store activity noted includes a new MOMI&TOY'S outlet at Machida Tokyu Twins.
History
The company operates as 株式会社アルテゴ (Altego Co., Ltd.), headquartered in Tokyo, running directly managed and franchise businesses across bagel, crepe and cafe brands. Recruitment material for the company was last updated in October 2024, and the corporate site posted a continuing stream of brand product launches and store openings through 2026.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 5
launches, deals, and filingsTwo limited-period crepes prepared as sweets using mitsu-imo (honey sweet potato).
Two ice crepe products developed in collaboration with the Kiri cheese brand, sold for a limited period.
The MOMI&TOY'S crepe brand opened a new location at Machida Tokyu Twins.
Limited line of three yogurt-based frappe drinks made with Amazon fruit ingredients supplied by Frutafruta.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Altegoaltego.jp · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Altego do?
- Japanese food company operating bagel, crepe and cafe brands such as BAGEL&BAGEL and MOMI&TOY'S via direct and franchise stores.
- Who are Altego's investors?
- Altego's investors include Globis Capital Partners.