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AllTrails

San Francisco, US · Founded 2010 · 397 employees on LinkedIn · 4 known investors

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AllTrails offers a digital platform and mobile app for discovering, mapping, and navigating hiking, biking, and running trails, with detailed trail guides, reviews, and points of interest across national parks, state parks, and cities worldwide. It serves outdoor enthusiasts through free and premium subscription tiers that include offline maps and partner deals on outdoor brands.

ConsumerSports TechTravel & Hospitality

Founders & leadership

AllTrails was founded in 2010 by Russell Cook.

RCRussell Cook
Russell CookFounder / President2015–2018Russell Cook is co-founder and CEO of AllTrails, a digital platform for discovering and navigating hiking, biking, and running trails worldwide. He has prior experience in operations, business development, user acquisition, and monetization strategy.
RSRon Schneidermann
Ron SchneidermannCEO2019–2025Schneidermann led AllTrails as CEO from 2019 to 2025, having joined in 2015 as COO and CMO, and became CEO of Acely in 2025. He previously headed growth for Yelp Reservations, co-founded Liftopia where he served as CMO, and worked in business development at Hotwire.com and as a consultant at Accenture.

Board

JJ
Justin J. CampBoard director

Investors · 4

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Great Oaks Venture Capitallisted by Great Oaks Venture CapitalNew York · $50K – $500K

How we know: Great Oaks Venture Capital's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Spectrum Equitylisted by Spectrum EquityBoston · $25M – $250M

How we know: Spectrum Equity's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Voyager CapitalreportedSeattle · $1M – $4M

How we know: a partner's Signal profile · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$990K disclosed across 1 round · 2011

▶$990KraisedJan 2012 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Russell CookExecutive Officer, Director, Promoter
  • Justin J. CampDirector
Offering amount
$990K
Amount sold
$990K
First sale
Dec 2011
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does AllTrails do?
AllTrails offers a digital platform and mobile app for discovering, mapping, and navigating hiking, biking, and running trails, with detailed trail guides, reviews, and points of interest across national parks, state parks, and cities worldwide. It serves outdoor enthusiasts through free and premium subscription tiers that include offline maps and partner deals on outdoor brands.
Who founded AllTrails?
AllTrails was founded by Russell Cook in 2010.
Who are AllTrails's investors?
AllTrails's investors include 500 Global, Great Oaks Venture Capital, Spectrum Equity, Voyager Capital.
How much funding has AllTrails raised?
AllTrails has disclosed $990K raised across 1 round.
Where is AllTrails headquartered?
AllTrails is headquartered in San Francisco, US.