Fundraising Fox

Allstargames

Mumbai, IN · 2 known investors

The page is a privacy policy for allstargames.io, operated by Deftouch Interactive Art Pvt. Ltd., a company that appears to provide games and uses in-game advertising partners such as Bidstack. It offers content and services related to online/mobile gaming.

Also known as All Star Games · All-Star Games · Deftouch · Deftouch Interactive Art Pvt. Ltd.

Investors · 2

Company profile

researched Aug 2026

All Star Games (allstargames.io) is the game brand of Deftouch Interactive Art Pvt. Ltd., a mobile game developer based in India that describes its focus as gameplay-rich mobile games curated for the Indian market. Its central product effort is a social, real-time multiplayer cricket game aimed at the large Indian cricket audience, combining live head-to-head play with social features.

The studio publishes across iOS, Android, Windows, Facebook Gameroom and Mac. Titles named by the company include All Star Cricket, All Star Cricket 2 and Zen Puzzle: Tile Match Games. Games incorporate accounts and game progress tracking, in-game chat and social features such as scoreboards where usernames and scores are visible to other players, in-app payments, and advertising and analytics integrations.

Founding story

The company was co-founded by Ninad Bhagwat, a chemical engineer and former food entrepreneur who serves as CEO and leads art and game design, and Keshav, an MBA and electronics engineer with a prior market-research background (IMRB) who serves as CTO and leads engineering and game design at Deftouch Interactive.

Business model

The studio develops and publishes its own mobile and PC-platform games directly to consumers. Monetization is supported by in-game purchases and payments processed through the platforms the games run on, together with advertising, including personalized in-game advertising delivered with third-party partners.

Consumer game revenue via in-game purchases and payments verified through distribution platforms, plus advertising revenue from in-game and website ad partners such as Google AdSense and Bidstack.

Traction

The company reports 3.2 million players, 200,000 daily users, a 4.4-star rating, a #1 position among top free games, an average session length of 15 minutes and 2.5 sessions per day.

Latest developments

The privacy policy governing the All Star Games titles was amended on 16 June 2022, listing All Star Cricket, All Star Cricket 2 and Zen Puzzle: Tile Match Games among currently published games.

Full profile — market position, technology, go-to-market, geography, history

Market position

A small independent Indian studio positioned around real-time multiplayer cricket for the domestic market, backed as a seed-stage gaming-content company in Play Ventures' portfolio.

Focus on a social, real-time multiplayer cricket title built specifically for Indian players, rather than generic sports titles, with social features positioned as a core component of the games.

Technology

Real-time multiplayer game clients published on iOS, Android, Windows, Facebook Gameroom and Mac, with account systems, unique and encrypted player IDs, gameplay telemetry, third-party login linking (Facebook, Google), chat moderation performed automatically or manually, and anti-fraud monitoring of social features.

Go-to-market

Distribution through mobile and PC app platforms (iOS, Android, Windows, Facebook Gameroom, Mac), with free-to-play positioning; the company cites a top free games ranking and editorial recognition in a Gamekeys list of underrated sports games of 2020.

Mobile game players in India, in particular cricket fans, alongside casual puzzle game players; the service is described as global in nature with players outside India as well.

Geography

Headquartered in India, with games and services described as global and player data transferable internationally; Play Ventures classifies the company under the APAC region.

History

The studio operates as Deftouch Interactive Art Pvt. Ltd. and publishes under the All Star Games name. It was recognized in a Gamekeys list of top underrated sports games of 2020 and has expanded its catalogue from cricket titles into casual puzzle games.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
App store ratingJan 20204.4 stars
Average session lengthJan 202015 minutes
Daily active usersJan 2020200,000 users
Registered playersJan 20203,200,000 players
Sessions per dayJan 20202.5 sessions

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 2

launches, deals, and filings
Jun 2022
Published game portfolio includes All Star Cricket, All Star Cricket 2 and Zen Puzzle: Tile Match Games

Company policy documentation states Deftouch publishes games on iOS, Android, Windows, Facebook Gameroom and Mac, including All Star Cricket, All Star Cricket 2 and Zen Puzzle: Tile Match Games.

source ↗

Jan 2020
Named in Gamekeys list of top underrated sports games of 2020

The company states it was included in a Gamekeys list of the top underrated sports games of 2020.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Allstargames do?
Indian mobile game studio Deftouch building real-time multiplayer social cricket games under the All Star Games brand.
Who are Allstargames's investors?
Allstargames's investors include Lumikai, Play Ventures.
Where is Allstargames headquartered?
Allstargames is headquartered in Mumbai, IN.