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Aligned Business
Techstars '18Singapore, SG · Founded 2010 · 14 employees on LinkedIn · 1 known investors
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Aligned Business builds Origami, a configurable digital insurance platform for insurers, brokers and agency networks.
Also known as AlignedBiz
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Aligned Business (also referred to as AlignedBiz) is a digital insurance technology provider that supplies software and implementation expertise to insurers, brokers and agency network operators undertaking digital transitions. Its flagship product, Origami, is a digital insurance platform that lets product underwriters configure and digitize insurance products for sales automation without custom IT coding, with the company citing launch timelines such as a travel insurance product in a few days, an SME commercial insurance product in a week and a professional indemnity product in two weeks.
The Origami suite is described as a set of connected applications covering central product administration for white labelling, central policy administration and reporting for policy lifecycle servicing and business management, an intermediary sales platform for multi-product sales and sales activity management, and a customer portal/app for policy management and upsell/cross-sell. The company positions the platform as usable across multiple distribution channels and digital devices, and as a foundation for IoT, AI and blockchain add-ons as well as usage-based insurance and connected home insurance products.
Alongside packaged solutions, Aligned Business offers consulting-style expertise in insurance product management, underwriting and pricing logic, distribution, P&L, insurance system design and development, and large technology project management, including helping clients build their own digital insurance platforms.
Business model
Aligned Business sells enterprise digital insurance software together with implementation and advisory expertise. Origami is offered either as a packaged end-to-end insurance solution or as separate digital capability components, including lighter front-end sales platforms layered on top of clients' legacy systems; the company also markets an approach that avoids heavy upfront system investment for clients switching to digital insurance operations.
Traction
Reported milestones include a major UK-based insurer going live on the AlignedBiz platform in September 2013, enabling its brokers to transact Regiment Group A&H insurance with a first successful transaction processed; the Origami v1 Alpha release in October 2013; the establishment of a Singapore development centre in November 2013 to support an increasing customer base; the Origami v1 Beta release in January 2014; and selection by a major US insurer in February 2014 to develop its strategic e-commerce platform for the accident and health business line.
Latest developments
In 2018 the company's news page highlighted an article describing Aligned Business as a sales automation solutions provider for insurers looking to tap unexplored markets, quoting Susan He on the company's vision, and referenced the MetLife Digital Accelerator cohort in Cary, which gathered ten companies selected from locations including Singapore, London and Washington, D.C.
▸Full profile — market position, technology, go-to-market, geography
Market position
Aligned Business describes itself as a digital insurance solution specialist and a pioneer in building white-labelling insurance platforms over the preceding six years. It was selected as one of the 20 Most Promising Insurance Technology Solutions Providers in CIOReview's 2017 insurance technology publication and appeared in the accompanying cover story.
The company emphasizes combining insurance domain expertise (underwriting, pricing logic, distribution, P&L) with technology delivery, configurable product creation that removes waits for IT coding, modular deployment options on top of legacy systems, and engagement models tied to client top-line and operating-expense outcomes.
Technology
Origami is a configurable digital insurance platform enabling product underwriters to define and digitize insurance products for sales automation without dependence on IT coding cycles. It comprises central product administration with dynamic white labelling, central policy administration and reporting, an intermediary sales platform, and a customer portal/app, delivered across digital devices and designed to accommodate IoT, AI and blockchain plug-ins. Origami v1 Alpha, covering full product management and core customer user interface configuration, was released in October 2013, followed by a v1 Beta for usability testing and early client review in January 2014.
Go-to-market
The company markets directly to insurers, agencies and brokers through its website with contact-driven enquiry, offering ready-made Origami packages or modular components, and supplements this with industry recognition and media visibility such as its appearance in CIOReview's 2017 insurance technology cover story.
Multi-line insurers operating across multiple countries and distribution channels, major insurance brokers, and agency network operators, including those dissatisfied with existing system support.
Geography
The company lists addresses in Singapore (30 Prinsep St, #01-01, Singapore 188647) and Australia (21 Matong Road, Mount Eliza, Victoria 3930). It established a Singapore development centre in November 2013 and has reported client deployments with a UK-based insurer and a major US insurer.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
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Companies working in the same space as Aligned Business.
Timeline · 6
launches, deals, and filingsAligned Business was selected as one of the 20 Most Promising Insurance Technology Solutions Providers in CIOReview's 2017 annual insurance technology publication and appeared in the cover story.
A major US insurer chose AlignedBiz to develop its strategic e-commerce platform for the accident and health business line.
Origami v1 Beta released for usability testing and early client review.
The company established a Singapore development centre to support an increasing customer base and increase delivery capability.
Origami v1 Alpha released, including full product management and core customer user interface configuration.
A major UK-based insurer enabled its brokers to transact Regiment Group A&H insurance through the AlignedBiz platform; the deployment went live and the first transaction was successfully processed.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Aligned Business | Transforming Ideas | We're an innovative digital insurance platform and a team of digital insurance solution specialists.alignedbiz.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Aligned Business do?
- Aligned Business builds Origami, a configurable digital insurance platform for insurers, brokers and agency networks.
- Who are Aligned Business's investors?
- Aligned Business's investors include Techstars.
- Where is Aligned Business headquartered?
- Aligned Business is headquartered in Singapore, SG.