AJUSTEEL

Market position

A listed Korean color steel producer with roughly KRW 1 trillion in annual steel product sales and a market capitalization of about USD 62.66 million as of August 2026. It is grouped with Korean iron and steel companies such as POSCO Holdings, Dongkuk Industry, DKC and Seun Steel. The company describes itself as the only company holding the full spectrum of manufacturing methods for designing steel surfaces and claims the world's first roll-to-roll digital inkjet printing on steel and Korea's first hybrid digital-plus-silk-screen automated continuous line.

The company positions itself on owning the complete range of steel surface design manufacturing methods in-house, combining digital, pattern-roll and silk-screen printing with laminating and coating lines, and on integrated total solutions for applications such as elevator skins, fire doors and facade panels covering material development, processing and certification.

Technology

Core technologies cover steel surface design and lamination: roll-to-roll digital inkjet printing on steel plate, pattern-roll indirect printing with high-gloss clear coating over PCM, hybrid digital printing combined with four-color silk screen on an automated continuous line, MCCL (Metal Copper Clad Laminate) metal substrates with copper circuit foil bonded by insulating adhesive, polishing-and-coating processes producing stainless-like hairline textures, high-gloss PET lamination yielding 4H surface hardness, ultra-thin UV coating on stainless steel, and aluminum/non-woven sandwich structures for heat dissipation and weight reduction.

Go-to-market

Direct business-to-business supply of steel materials and components to manufacturers and construction customers, supported by a just-in-time delivery system and joint material development aimed at customer cost innovation. The company also lists products on B2B trade portals for export inquiries.

Home appliance and consumer electronics manufacturers (refrigerators, washing machines, OLED TV module structures), electric and hybrid vehicle makers (battery cell covers), construction and architectural customers (elevator skins, fire doors, facade panels, interior and exterior wall materials), and agricultural and solar structure builders (greenhouses, smart farms, solar mounting structures).

Geography

Headquarters and manufacturing are in Gumi, Gyeongsangbuk-do, South Korea, with an earlier registered address at 417, Bongsan-ri, Sandong-myeon, Gumi-si. The company sells domestically and abroad; 2025 segment sales were KRW 480 billion in South Korea, KRW 326 billion in the USA and KRW 62.82 billion in the rest of Asia. Affiliates include AJU POLAND SP. z o.o. in Poland and Han-A Steel (Hong Kong) Company Limited in Hong Kong.

History

The company states it was founded in 1995 and has since grown as a supplier to Korea's steel industry; a corporate registry profile lists an incorporation date of October 29, 1999. It became a listed company on the Korea Stock Exchange. In June–August 2024 it acquired the remaining 12.7% of AJU MCM Tec. Co., Ltd. for KRW 630 million. Also in 2024, Dongkuk CM Co., Ltd. agreed to acquire a 42.46% stake from founders/major holders Lee Hak-yeon and Yoon Mi-sook for KRW 78.5 billion, followed in January 2025 by an additional 41.33% stake, making Dongkuk CM the controlling shareholder with 58.29%. Over the same period the company funded its Polish subsidiary AJU POLAND SP. z o.o.

Risks & controversies

Reported financials show a 7.35% decline in net sales revenue and an 8.5% decline in total operating revenue in the latest period, a 14.37% fall in total equity and a 49.68% increase in the debt-to-equity ratio, alongside improvements in operating and net profit. The share price fell 31.63% year to date and 72.92% over three years as of August 2026. Production was temporarily interrupted by the December 2025 CGCL line suspension for facility upgrades. The company operates an ethics reporting channel with whistleblower confidentiality and anti-retaliation commitments.