Airboxr
Entrepreneur First '20Singapore, SG · Founded 2020 · 3 known investors
Airboxr provides automated data analysis and AI-driven insights for retail and DTC brands, including an AI consultant called Murphy that works within spreadsheets to help interpret metrics like AOV, LTV, and customer retention. It combines automated reporting with human data science experts to help brands make faster business decisions.
Also known as AirBoxr · Airboxr Pte Ltd
Founders & leadership
Airboxr was founded in 2020 by Shubham Kaushal.
Investors · 3
Company profile
researched Aug 2026Airboxr is a business intelligence product that operates inside spreadsheets rather than as a separate dashboarding tool. It connects to e-commerce and marketing systems—Shopify, Amazon, advertising channels and email/SMS platforms—imports and standardizes the data, and runs pre-built report automations (the company cites 150+ automated reports on its homepage and 120+ in its help centre) covering sales, profitability, retention marketing, customer segmentation, merchandising, fulfilment and warehouse efficiency, delivery, demand planning, financial forecasting and investor reporting. Reports, called "Hops," can be run on demand or scheduled daily, weekly or monthly, and output can feed spreadsheets or Looker Studio dashboards [0][2][3].
Layered on the reporting engine is Murphy AI, launched in March 2025 and positioned as an on-call e-commerce management consultant that interprets report outputs and proposes next steps. Other announced features include an Alerts Digest (April 2025) and the ability to push RFM customer segments to Shopify and Meta (August 2025). The company also publishes a Tariff Impact Calculator and an automation library, and distributes through the Shopify App Store [0][2][3].
Airboxr pairs software with human services: report automation engagements quoted at 3-6 weeks delivery, a two-week business audit, and ongoing support from data science staff and former DTC operators. Earlier iterations of the product were broader: in 2021 it was described as a no-code query and data-enrichment sidebar letting non-technical users import, filter and summarize data from databases, SaaS systems and other sources within a spreadsheet, translating UI instructions into back-end queries [5][7]. The team also shipped adjacent products including a marketing-analytics query builder (2020), a sales prospecting tool Airwhale.co (2021), a SQL querying tool (2021) and a Notion analytics tool Airnotion.co (2022) [6].
Founding story
Saptarshi Nath co-founded Airboxr in 2020 with Shubham Kaushal to help non-technical business leaders use data for decision-making without learning a new tool or language. Nath had spent 2005-2012 in research and advisory roles at CEB (now Gartner) building data studies for Fortune 100 clients, then co-founded and ran the Indian re-commerce marketplace Overcart from 2012 to 2018, scaling it to roughly $8.5m annual GMV and about 230 staff. He subsequently moved to Singapore as an Entrepreneur in Residence and advisor at Entrepreneur First (2018-2020), where he coached over 300 deep-tech founders. Kaushal is a full-stack engineer who was the first engineer at Y Combinator-backed Chaldal and an early engineer at Israeli company CallApp [5][6][7].
Business model
Subscription software sold to e-commerce brands, with a free account tier, a 14-day free trial and paid plans that scale with the customer, billed in part through Shopify. Software revenue is supplemented by paid professional services: personalized onboarding from $1,000, custom reports from $500 per report, BI dashboards from $500 per report, expert consultation from $650 per hour, multi-store setup from $1,000, and ongoing data science support from $1,000 per month sold in 10-hour stacks [2][3].
Recurring SaaS subscriptions (free tier plus paid plans, 14-day trial, Shopify-billed) plus one-off and retainer service add-ons for onboarding, custom report building, dashboards, consultation and data science support [2][3].
Traction
Airboxr states it is trusted by 200+ brands worldwide and offers 150+ automated reports (120+ per its help centre). Claimed customer outcomes include a 16% increase in average order value, a 24% increase in repeat customers, roughly 8 hours saved per week per customer, a 450% increase in B2B trade sales and a 3x improvement in purchase order accuracy. In 2021, following its public beta, the product ranked #3 on Product Hunt and had users from over 60 countries [0][2][3][5].
Latest developments
Product announcements in 2025 covered the launch of Murphy AI, an e-commerce consultant assistant (March 2025), an Alerts Digest (April 2025) and the ability to send RFM segments to Shopify and Meta (August 2025). The site also promotes a Tariff Impact Calculator [0][3].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself against standalone dashboarding and BI tools by delivering analysis inside spreadsheets teams already use, and against hiring in-house analysts by bundling automated reports with human data science support. The company states it works with more than 200 brands worldwide and is rated on the Shopify App Store [0][2][3].
Analysis is delivered within existing spreadsheets rather than requiring a new dashboard tool or query language; pre-built, schedulable e-commerce report templates are combined with an AI consultant (Murphy) that interprets results, and with access to human data scientists and former DTC operators for custom automation and interpretation [0][2].
Technology
A spreadsheet-native analytics layer: a no-code interface that converts user instructions into queries against connected SaaS platforms, databases and external sources, returning results directly into Google Sheets-style spreadsheets. Connectors cover Shopify, Amazon, ad channels and email/SMS platforms; outputs can also populate Looker Studio dashboards. Automations ("Hops") can be previewed, customized and scheduled. Murphy AI is a conversational layer that interprets report outputs and recommends actions, and the platform supports RFM cohort construction and pushing segments to Shopify and Meta [0][2][3][5].
Go-to-market
Self-serve acquisition via the Shopify App Store, Google sign-in, a free tier and 14-day trial, supported by a product-led content footprint (automation library, help centre, customer success stories, Tariff Impact Calculator). Sales-assisted motions include scheduled calls, business audits and custom report engagements, and the company works with e-commerce agency and expert partners. Early distribution included a Product Hunt launch that reached #3 [0][2][3][5].
Direct-to-consumer and growing retail/e-commerce brands selling on Shopify and Amazon, particularly those without an in-house analyst or data science team. Buyers span finance, marketing, procurement, marketplace and founder roles. Named reference customers include Vitaly Design, Erin's Faces, Weavve Home, FourThree Media, En Gold, Cookd, Hayley Menzies, Epokhe, Pacifica Beauty, Path Digital Solutions and Story Clothing, across fashion, home and CPG [0][2].
Geography
Headquartered in Singapore and operating as a fully remote team with members in Singapore, India, Nepal and the United States as of 2021. Customers are international, with referenced brands in the UK, Australia, India and the US, and early users from over 60 countries [2][5][7].
History
Airboxr was started in February 2020 in Singapore out of the Entrepreneur First ecosystem. By early 2021 it had launched a public beta of a no-code spreadsheet analysis tool, ranked #3 on Product Hunt and acquired users in over 60 countries, while raising money from Entrepreneur First and an SG Founders grant and marketing a pre-seed round. The team iterated across several products between 2020 and 2022, including a marketing analytics query builder, Airwhale.co and Airnotion.co, before relaunching Airboxr in public beta in January 2023 as a data automation tool for DTC brands on Shopify. In 2025 the company shipped Murphy AI (March), an Alerts Digest (April) and RFM segment syncing to Shopify and Meta (August) [3][5][6].
Risks & controversies
No controversies are reported in the available sources. Performance and adoption figures (200+ brands, 16% AOV lift, 24% repeat-customer increase, 8 hours saved weekly) are self-reported on the company's own website and are not independently verified. Funding beyond Entrepreneur First backing and a government grant is not disclosed in the sources, and the 2021 pre-seed round described as in progress has no confirmed close [0][2][5].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsNew capability allowing users to push RFM customer segments from Airboxr into Shopify and Meta.
Airboxr announced Murphy AI, an AI consultant that interprets report data and recommends next steps.
Airboxr was launched in public beta as a data automation tool for DTC brands on Shopify, connecting to Shopify, ad channels and email platforms to automate reporting.
The team launched Airnotion.co, a Notion analytics tool reported as 5-star rated with 8k+ installs.
Airboxr had raised money from Entrepreneur First and received an SG Founders grant, and was raising a pre-seed round of $850,000 with $150k-200k targeted from angels.
$850K source ↗
Airboxr launched a public beta of its no-code spreadsheet data import and analysis tool, reaching #3 on Product Hunt and users in over 60 countries.
The Airboxr team launched a sales prospecting tool (Airwhale.co) and a SQL querying tool.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Airboxrairboxr.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Airboxr do?
- Singapore-based Airboxr runs automated e-commerce reporting and an AI consultant, Murphy, inside spreadsheets for DTC brands.
- Who founded Airboxr?
- Airboxr was founded by Shubham Kaushal in 2020.
- Who are Airboxr's investors?
- Airboxr's investors include Entrepreneur First, Speciale Invest, Genesia Ventures.
- Where is Airboxr headquartered?
- Airboxr is headquartered in Singapore, SG.