Ai
Acquired63 employees on LinkedIn Β· 3 known investors
ai.io builds AI, machine learning, and deep learning tools for analysing and enhancing human performance, including 3D markerless athlete tracking and mobile-phone-based talent analysis. Originating in football talent discovery, it serves sports and is expanding into other industries and verticals.
Also known as ai.io
Investors Β· 3
Company profile
researched Aug 2026ai.io develops artificial intelligence, machine learning and deep learning technology for analysing and enhancing human performance, positioned across all facets of sport and expanding into additional verticals and industries. The company began in football, analysing grassroots talent from any location using live or historical video, and extended from talent discovery into performance analysis, athlete development and broader human performance measurement.
Its product set comprises 3DAT, a 3D markerless athlete tracking system; aiScout, a talent analysis and development platform that analyses athletes via a mobile phone; aiLab, real-time advanced athlete analysis; and aiEvent, which delivers AI human-analysis solutions at events, including a mobile version of the aiLab. HUMAIN launched HUMAIN Sport following the strategic acquisition of a controlling stake in ai.io.
Business model
ai.io supplies AI-based athlete and human-performance analysis through software products (3DAT, aiScout, aiLab) and through delivered event activations and performance labs built and staffed for clients and sponsors (aiEvent).
Traction
Reported engagements include serving as delivery partner for Intel and the IOC at the Paris 2024 Olympic Games, hosting global media in its Mobile aiLab at the launch of the Olympic AI Agenda in London, delivering the ATP Basecamp Pro Player Combine with real-time reporting, recurring talent identification and performance analysis at Burnley FC's International Clarets Cup, ADNOC activations at the Abu Dhabi Grand Prix and Abu Dhabi Marathon, a cycling partnership with GreenEDGE Cycling covering Team Jayco AlUla and Liv AlUla Jayco, and an aiScout-sourced talent identification by the Chelsea FC Women Academy.
Latest developments
HUMAIN launched HUMAIN Sport through the acquisition of a controlling stake in ai.io. ai.io also announced a partnership with Humain focused on AI for human performance, and a partnership with GreenEDGE Cycling supporting Team Jayco AlUla and Liv AlUla Jayco.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
ai.io positions itself as a provider of AI-driven talent discovery and human performance analysis across sport, describing 3DAT as best-in-class 3D markerless athlete tracking, and has been engaged by governing bodies, tours, clubs and corporate sponsors.
Technology
The company applies advanced AI, machine learning and deep learning to video and sensor-based human performance analysis, including 3D markerless athlete tracking (3DAT), mobile-phone-based athlete assessment (aiScout), and real-time athlete analysis in fixed and mobile lab settings (aiLab), with real-time and personalised metric reporting.
Go-to-market
ai.io works through partnerships and named client engagements with sports organisations, teams and brands, and via a consumer-facing mobile app (aiScout) that allows athletes to be assessed remotely; it also delivers on-site event activations and performance labs.
Football clubs and academies, individual and grassroots athletes, professional sports bodies and tours, event organisers, and corporate sponsors seeking technology-led activations.
Geography
Activity spans the United Kingdom (London, Burnley FC, Chelsea FC Women Academy, Jersey) and the United Arab Emirates (Abu Dhabi Grand Prix and Abu Dhabi Marathon), with talent analysis positioned as available from anywhere in the world via video and mobile.
History
The company started in football, analysing grassroots talent worldwide from live or historical video, then broadened into performance analysis, athlete development and wider human performance work across sport. Client and partner engagements have included the Paris 2024 Olympic Games with Intel and the IOC, the launch of the Olympic AI Agenda in London, the ATP Tour Pro Player Combine, ADNOC activations at the Abu Dhabi Grand Prix and Abu Dhabi Marathon, and the International Clarets Cup at Burnley FC. HUMAIN subsequently acquired a controlling stake in ai.io and launched HUMAIN Sport.
Compiled by commissioned research from 1 cited public sources β announcements, filings, and press listed under research sources below.
Timeline Β· 8
launches, deals, and filingsHUMAIN launched HUMAIN Sport through the strategic acquisition of a controlling stake in ai.io, alongside a stated commitment to advancing AI-driven sports technology.
ai.io announced a partnership with GreenEDGE Cycling, supporting Team Jayco AlUla and Liv AlUla Jayco.
ai.io announced a partnership with Humain, described as an innovator in human-centred technology, focused on using AI to understand and enhance human performance.
ai.io developed, built and staffed the ADNOC AI Performance Lab, an immersive technology experience at the Abu Dhabi Marathon.
ADNOC engaged ai.io to activate its sponsorship rights at the Abu Dhabi Grand Prix.
ai.io used its aiLab technology to deliver the ATP Basecamp competition, providing real-time reporting and personalised reports on test metrics for players, coaches and fans.
As official AI Partner at the Paris 2024 Olympic Games, Intel commissioned ai.io to develop an experiential fan engagement activation tied to Intel's "AI everywhere" campaign.
ai.io supported the IOC's launch of the Olympic AI Agenda at the Olympic Park in London, hosting media in its Mobile aiLab.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 1
primary sources listed
- Aiai.io Β· web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ai do?
- ai.io develops AI and machine learning technology for analysing and enhancing human performance across sport.
- Who are Ai's investors?
- Ai's investors include Cartan Capital, Raptor Group, Stage 1 Ventures.