Afilio
Germany, DE · Founded 2017 · 35 employees on LinkedIn · 3 known investors
Afilio provides digital estate planning and family care documentation services for German-speaking users. The platform enables families to organize advance directives, inheritance information, and emergency contacts in one secure, legally compliant location.
Also known as Afilio GmbH
Founders & leadership
Afilio was founded in 2017 by Richard Musiol.
Investors · 3
Company profile
researched Aug 2026Afilio operates a German-language online platform ("Vorsorgeplattform") through which private individuals prepare, store and share provisions for illness, care needs and death. Its product set covers an emergency card (Notfallkarte) with 24/7 retrieval of medical information and documents, living wills (Patientenverfügung), powers of attorney (Vorsorgevollmacht), wills (Testament), digital estate records, funeral instructions (Bestattungsverfügung), and care-related tools including a care-level calculator (Pflegegrad-Rechner), a care-level application service and a care package.
Documents are generated online, can be updated at any time and can be officially registered with the German Federal Chamber of Notaries (Bundesnotarkammer). The emergency card can be stored digitally in Apple and Google Wallet and gives physicians and relatives access to stored information. The company complements the self-service tools with telephone and email customer support, expert advice in care cases, an editorial guide section, webinars and a newsletter.
Earlier reporting described Afilio more broadly as an insurtech offering digital estate management, allowing users to select insurance and manage policies alongside document storage, with software providing personalised recommendations for insurance cover stated to be up to 15% cheaper than comparison websites, and a premium tier, Afilio Plus, for creating and officially registering legal documents.
Founding story
Afilio was founded in 2017 by Till Oltmanns, Philip Harms and Richard Musiol, based on the premise that everyone, regardless of age or familiarity with digital services, should have access to simple, transparent and affordable insurance and legal protection for themselves and their families.
Business model
Afilio sells a membership (Afilio-Mitgliedschaft) positioned as a package for the whole family, combining provision documents, estate and funeral information, and assistance in emergency, care or death situations. Several tools, such as the will, digital estate and funeral-wishes creators and the care package, are advertised as free entry points, with the paid membership and a premium tier (Afilio Plus) covering document creation and official registration. Reporting also describes brokerage of insurance cover with personalised recommendations.
Subscription/membership fees for the Afilio membership and Afilio Plus document creation and registration services, alongside insurance policy selection and management referenced in press coverage.
Traction
Press coverage cited over two million registered users and 611% year-on-year growth in active subscription volume in 2020; the company's website states that more than four million families use Afilio and shows a 4.8 Google rating.
Latest developments
The platform currently markets an emergency card available in Apple and Google Wallet, care-level calculation and application services and a free care package, and states that more than four million families use it. It also maintains a public GitHub organisation with a small number of repositories.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in Germany as a consumer provision and estate-planning platform; the company states more than four million families use it, and it cites a Stiftung Warentest/Finanztest test-winner result for its will product.
Combines legally compliant document creation with official registration at the Bundesnotarkammer, an emergency card offering round-the-clock access for doctors and relatives, and human support including expert advice in care cases, bundled into a single family membership.
Technology
Web-based document generation and storage platform with online creation and updating of legally compliant provision documents, official registration with the Bundesnotarkammer, an emergency-retrieval service with a physical and digital emergency card supported in Apple and Google Wallet, and recommendation software for insurance cover.
Go-to-market
Direct-to-consumer online acquisition via its website with free document creators as entry products, television advertising ("Aus der Werbung"), content marketing through a guide section, webinars and a newsletter, and customer testimonials and review ratings.
Private individuals and families in German-speaking markets planning for illness, incapacity, long-term care and inheritance, including users without prior familiarity with digital services.
Geography
Headquartered in Germany, with Berlin cited as its base; the platform serves German-speaking users, and Series A proceeds were intended in part for expansion into international markets.
History
Launched in 2017 in Berlin, Afilio reported 611% year-on-year growth in active subscription volume in 2020 and access to digital document creation and advice for two million registered users. It raised a $13m Series A led by CommerzVentures with Speedinvest, Cherry Ventures and Cavalry Ventures to expand the platform, develop new offerings, enter international markets and hire. Its current product range spans provision documents, digital estate, funeral instructions and care services.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlapCompanies competing with Afilio for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsAfilio's website cites a test-winner ranking for its will (Testament) product from Finanztest/Stiftung Warentest.
Afilio secured $13m in Series A funding led by CommerzVentures, with participation from Speedinvest, Cherry Ventures and Cavalry Ventures. Proceeds were earmarked for platform expansion, new offerings, international market expansion and hiring.
$13M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- Afilioafilio.de · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Afilio do?
- German digital platform for advance directives, wills, estate and care planning, sold as a family membership.
- Who founded Afilio?
- Afilio was founded by Richard Musiol in 2017.
- Who are Afilio's investors?
- Afilio's investors include Cavalry Ventures, Cherry Ventures, CommerzVentures.
- Where is Afilio headquartered?
- Afilio is headquartered in Germany, DE.