Affective Software
Seattle, US · Founded 2017 · Washington corporation
Affective Software, Inc. builds software using the Gottmans' relationship research combined with AI and machine learning to deliver couples' assessment methods and intervention exercises on smartphones, tablets, and computers. In February 2023 it acquired The Gottman Institute, and the combined company operates as Gottman Inc., serving couples and therapists.
Founders & leadership
Affective Software was founded in 2017 by Julie Gottman, John Gottman, Rafael Lisitsa, and Julie Schwartz Gottman.
JG
Julie GottmanCo-founder
JG
John GottmanCo-founder, Chief Scientist
RL
Rafael LisitsaCo-founder, President & CEO
JS
Julie Schwartz GottmanCo-founder, Chief Psychologist
VB
Vladimir BraymanCo-founder & CTO
LH
Lisa HorowitzExecutive
MS
Mark SestakExecutive
Board
SL
Svetlana LisitsaBoard director
Reported raises · per SEC filings
Form D private placements$9.4M disclosed across 3 rounds · 2017–2022
▶$6.6MraisedFeb 2026 · 31 investors · Other TechnologyRule 506(b)
▶$6.6MraisedFeb 2026 · 31 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Vladimir BraymanExecutive Officer, Director
- Julie GottmanExecutive Officer, Director
- Lisa HorowitzExecutive Officer, Director
- John GottmanExecutive Officer, Director
- Svetlana LisitsaDirector
- Rafael LisitsaExecutive Officer, Director
- Mark SestakExecutive Officer, Director
- Offering amount
- $8.5M
- Amount sold
- $6.6M
- First sale
- Oct 2022
- Incorporated
- Corporation, Washington
- Federal exemptions
- 06b
▶$1.5MraisedOct 2020 · 18 investors · ComputersRule 506(b)
▶$1.5MraisedOct 2020 · 18 investors · Computers
Rule 506(b)Officers, directors & promoters on the filing
- Svetlana LisitsaExecutive Officer, Director
- Rafael LisitsaExecutive Officer, Director
- John GottmanExecutive Officer, Director
- Lisa HorowitzExecutive Officer, Director
- Julie GottmanExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $1.5M
- Minimum investment
- $10K
- Proceeds to insiders
- $150K
- First sale
- Mar 2019
- Incorporated
- Corporation, Washington, 2017
- Federal exemptions
- 06b
▶$1.3MraisedNov 2018 · 9 investors · ComputersRule 506(b)
▶$1.3MraisedNov 2018 · 9 investors · Computers
Rule 506(b)Officers, directors & promoters on the filing
- Svetlana LisitsaExecutive Officer, Director
- John GottmanExecutive Officer, Director
- Lisa HorowitzExecutive Officer, Director
- Rafael LisitsaExecutive Officer, Director
- Julie GottmanExecutive Officer, Director
- Offering amount
- $1.3M
- Amount sold
- $1.3M
- Minimum investment
- $10K
- Proceeds to insiders
- $150K
- First sale
- Dec 2017
- Incorporated
- Corporation, Washington, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Affective Software do?
- Affective Software, Inc. builds software using the Gottmans' relationship research combined with AI and machine learning to deliver couples' assessment methods and intervention exercises on smartphones, tablets, and computers. In February 2023 it acquired The Gottman Institute, and the combined company operates as Gottman Inc., serving couples and therapists.
- Who founded Affective Software?
- Affective Software was founded by Julie Gottman, John Gottman, Rafael Lisitsa, Julie Schwartz Gottman in 2017.
- How much funding has Affective Software raised?
- Affective Software has disclosed $9.4M raised across 3 rounds.
- Where is Affective Software headquartered?
- Affective Software is headquartered in Seattle, US.