Fundraising Fox

Advanceigroup

2 known investors

Singapore-based AI and big data group operating enterprise identity/risk products and consumer buy-now-pay-later and lending services.

Also known as Advance Intelligence Group Β· ADVANCE.AI

Investors Β· 2

Also in the syndicate Β· 1

SoftBank Vision Fund 2lead

Company profile

researched Aug 2026

Advance Intelligence Group is a Singapore-headquartered artificial intelligence and big data company founded in 2016, operating across Southeast Asia, India and Greater China. It formally introduced Advance Intelligence Group as the corporate parent brand in February 2021, consolidating businesses that had previously operated primarily under the ADVANCE.AI name. The group is organised around two main business lines: an enterprise business and a consumer business.

The enterprise business, ADVANCE.AI, supplies AI-based products such as digital identity verification, video eKYC, facial recognition and OCR, alongside risk products including alternative credit scoring, anti-fraud and anti-identity-theft solutions, targeting banking and financial services, retail and e-commerce clients. A second enterprise offering, Genie, is a cloud-based enterprise resource planning and omni-channel management platform for SMEs that integrates with major e-commerce platforms in Indonesia. The consumer business, Atome Financial, provides buy now, pay later services under the Atome brand and digital lending through Kredit Pintar in Indonesia.

Business model

The group monetises through two segments: cloud-based enterprise software and risk/identity APIs sold to financial institutions, retailers and e-commerce companies (ADVANCE.AI and the Genie ERP/omni-channel platform), and consumer credit products delivered through Atome buy now, pay later at partner merchants and Kredit Pintar digital lending, funded in part by credit facilities from financial institutions.

Revenue derives from enterprise software and API-based services (identity verification, risk scoring, ERP/omni-channel management) and from consumer credit products including buy now, pay later and digital lending.

Traction

ADVANCE.AI's API call volume for its cloud software more than doubled in 2020 to almost 800 million calls. Genie supported more than 30,000 SMEs and processed nearly 30 million e-commerce orders within less than a year. Atome Financial had served over 5 million users and cumulatively extended more than US$1 billion of credit, with over $200 million in funding and credit facilities from financial institutions; Kredit Pintar had over 10 million downloads and 1.5 million reviews on Google Play with a 4.8-star average rating.

β–ΈFull profile β€” market position, technology, go-to-market, geography, history

Market position

Described as a homegrown Asian AI and big data company backed by investors including Temasek subsidiary Pavilion Capital; its Atome unit is described as a leading buy now pay later platform in Asia and Kredit Pintar as one of Indonesia's top digital lending apps. Recognition includes a place in the LinkedIn Top 10 Start-ups in Singapore, "Best International Fintech" at India's Fintech Awards, and the Equal Ocean "Next Global Tech 50: Artificial Intelligence" shortlist.

Technology

AI and big data systems delivered as cloud-based software and APIs, including facial recognition, optical character recognition, video eKYC and digital identity verification, plus alternative credit scoring and anti-fraud/anti-identity-theft models. Genie provides cloud-based ERP and omni-channel commerce management with integrations to major e-commerce platforms.

Go-to-market

Enterprise products are sold directly to financial services, retail and e-commerce firms and distributed as cloud APIs; the consumer business grows through merchant partnerships, with Atome partnering more than 2,000 retail brands including Agoda, Sephora, Zara, Pull&Bear, Aldo, Furla and Marks & Spencer, and Kredit Pintar distributed via mobile app stores.

Enterprise clients in banking and financial services, retail and e-commerce; SMEs using the Genie ERP and omni-channel platform; and retail consumers and merchants using Atome buy now, pay later and Kredit Pintar digital lending.

Geography

Headquartered in Singapore with operations across Southeast Asia, India and Greater China; Atome operated in six markets and Genie and Kredit Pintar focus on Indonesia. Expansion plans announced for 2021 covered the UK, Europe and Latin America.

History

Founded in 2016 as an AI and big data company in Asia, the business grew over four years across enterprise and consumer lines before announcing its Advance Intelligence Group parent brand in February 2021, at which point it described itself as a Series-C company having raised over US$100 million in equity. In September 2021 a Series D financing led by SoftBank Vision Fund 2 and Warburg Pincus was announced.

Compiled by commissioned research from 2 cited public sources β€” announcements, filings, and press listed under research sources below.

Key figures

latest reported
Annual API call volume (ADVANCE.AI cloud software)Jan 2020800,000,000 API calls
Atome Financial users served since inceptionFeb 20215,000,000 users
Atome marketsFeb 20216 markets
Atome retail brand partnersFeb 20212,000 brands
Cumulative credit provided by Atome FinancialFeb 2021$1B
E-commerce orders processed by GenieFeb 202130,000,000 orders
Equity capital raised (as of Feb 2021)Feb 2021$100M
Funding and credit facilities from financial institutions (Atome Financial)Feb 2021$200M
Kredit Pintar app downloadsFeb 202110,000,000 downloads
Kredit Pintar Google Play ratingFeb 20214.8 stars out of 5
SMEs supported by Genie platformFeb 202130,000 SMEs

Company-reported or press-reported figures, each dated to when it was claimed β€” not independently audited.

Timeline Β· 9

launches, deals, and filings
Jan 2024
Dennis Martin joins ADVANCE.AI to lead credit reporting business

Industry veteran Dennis Martin joined ADVANCE.AI to lead its credit reporting business.

source β†—

Jun 2022
ADVANCE.AI becomes first company in Southeast Asia ISO 30107-3 compliant

ADVANCE.AI was reported as the first company in Southeast Asia to be ISO International Security 30107-3 compliant.

source β†—

Mar 2022
ADVANCE.AI enhances One-Stop Platform for client digital transformation

source β†—

Mar 2022
Partnership with FinScore for alternative credit scoring and fraud prevention in the Philippines

ADVANCE.AI partnered with FinScore to expand alternative credit scoring and fraud prevention in the Philippines and Southeast Asia.

source β†—

Sep 2021
ADVANCE.AI launches One-Stop Platform for customer onboarding and risk management

source β†—

Sep 2021
USD400M+ Series D led by SoftBank Vision Fund 2 and Warburg Pincus

Advance Intelligence Group announced a Series D round of more than US$400 million led by SoftBank Vision Fund 2 and Warburg Pincus.

$400M source β†—

Feb 2021
ADVANCE.AI launches Advance Intelligence Group parent brand

ADVANCE.AI formally announced Advance Intelligence Group as its corporate parent brand, covering its enterprise business (ADVANCE.AI, Genie) and consumer business (Atome Financial).

source β†—

Jan 2021
Planned expansion into UK, European and Latin American markets

ADVANCE.AI's 2021 plans included serving the UK, European and Latin American markets with cloud-based eKYC identity verification and AI-based anti-fraud solutions.

source β†—

Jan 2020
Named in LinkedIn Top 10 Start-ups in Singapore and Best International Fintech at India's Fintech Awards

ADVANCE.AI was named in the LinkedIn Top 10 Start-ups in Singapore, awarded "Best International Fintech" at India's Fintech Awards, and shortlisted in Equal Ocean's "Next Global Tech 50: Artificial Intelligence".

source β†—

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

β–ΈResearch sources Β· 2

primary sources listed

2 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Advanceigroup do?
Singapore-based AI and big data group operating enterprise identity/risk products and consumer buy-now-pay-later and lending services.
Who are Advanceigroup's investors?
Advanceigroup's investors include K3 Ventures.