Fundraising Fox

Adtheorent

Acquired

2 known investors

Cadent is a unified advertising platform that integrates audience management, demand-side and supply-side purchasing, and proprietary viewer intelligence to help brands optimize media spending across digital, linear TV, connected TV, and YouTube. The platform uses predictive AI models to identify high-likelihood conversions and improve campaign efficiency while reducing hidden fees and fragmentation.

AdTechAI & Machine LearningMarketing Tech

Investors Β· 2

H.I.G. CapitalMiami
H.I.G. Growth PartnersMiami

Frequently asked questions

What does Adtheorent do?
Cadent is a unified advertising platform that integrates audience management, demand-side and supply-side purchasing, and proprietary viewer intelligence to help brands optimize media spending across digital, linear TV, connected TV, and YouTube. The platform uses predictive AI models to identify high-likelihood conversions and improve campaign efficiency while reducing hidden fees and fragmentation.
Who are Adtheorent's investors?
Adtheorent's investors include H.I.G. Capital, H.I.G. Growth Partners.