Adish

adish Co., Ltd. (アディッシュ株式会社) is a Tokyo-based company that provides outsourcing (BPO) and consulting services centered on customer success, alongside social-risk countermeasure services addressing online defamation, flaming and post monitoring. The company was established on 1 October 2014 and is headquartered in Nishi-Gotanda, Shinagawa-ku, Tokyo, with capital of ¥36,086,850 as of 2 May 2026 and 628 employees including temporary staff as of 31 December 2025. Its stated mission is "Delight in Every Connection" (つながりを常によろこびに), framed around resolving problems that arise from people connecting online.

The business is organized along two axes. In the customer success and customer support area, adish supports client growth through consulting (defining customer success, strategy design and KPI setting), customer success operations, BPaaS (Business Process as a Service), CS/AI tool implementation support, and customer support operations, delivered end-to-end from strategy through execution. In the risk countermeasure area, it monitors social media and other online posts and provides defamation countermeasures and flaming-response consulting on a 24/7 basis to protect corporate brands, and operates School Guardian, a cyberbullying countermeasure and information-literacy service for schools and local governments.

A dedicated English-language offering positions adish as a CX outsourcing partner for global startups entering Japan, combining consulting, on-site multilingual staffing and multi-channel outsourced support (email, chat, phone, 24/7) with teams trained in Japanese service etiquette. Group companies include adish plus Co., Ltd. in Kashima, Ibaraki (142 employees as of 31 December 2025) and adish International Corporation in Makati City, Philippines (50 employees). The company belongs to industry bodies including the Safer Internet Association, the Sharing Economy Association, the National SNS Counseling Council, Gotanda Valley and the Japan Customer Success Association, and holds worker-dispatch and fee-charging employment placement licenses.

Founding story

adish was established on 1 October 2014 under founder and representative director Hiroki Edo (江戸 浩樹). Its original business began with monitoring of online posts and countermeasures against cyberbullying, and later expanded into customer support and then customer success as SaaS adoption made ongoing customer relationship work essential.

Business model

adish sells outsourced operations and consulting to corporate clients, spanning customer success and customer support BPO, BPaaS, CS/AI tool implementation support, on-site multilingual staffing, and subscription-style monitoring of social media and online posts. It also markets cyberbullying countermeasure services to schools and local governments under the School Guardian brand, and holds licenses for worker dispatch and fee-charging job placement.

Revenue derives from client engagements for consulting, outsourced customer success and support operations, BPaaS services, monitoring/risk-countermeasure services, and staffing/placement work.

Traction

Reported achievements include more than 1,000 successful implementations, over 10 industries served and more than 1 million customer interactions per year. A featured fintech case study for a unicorn client operating in 45+ countries cites 84% CSAT (stated as 18% above the global average), 92% of service responses within 24 hours and service productivity per hour of 1.33, as of January 2024. A membership platform profile lists roughly 700 members and 33 open job posts. Group headcount was 628 at adish plus 142 at adish plus and 50 at adish International as of 31 December 2025.

Latest developments

In July 2026 adish relaunched SignalHive, its social listening tool, with an AI assistant to minimize the workload of social media information gathering and reporting. In August 2026 it established a team to support the Japan market entry of global AI SaaS companies, began offering a data-driven customer success support service built on Gainsight, joined Gainsight's Customer-Led Growth Leaders Summit 2026 as an alliance partner, co-hosted a webinar on converting existing-customer handling into a revenue engine with Ricoh IT Solutions and Unirita, and published an IR note explaining its interim results for the fiscal year ending December 2026. Earlier in 2026 the company appeared in Japanese broadcast coverage on Discord safety measures and cyberbullying, and was cited in Kabushiki Shimbun Web for growth in its customer success operations.