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Act On

Beaverton, US · Founded 2008 · 196 employees on LinkedIn · 4 known investors

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Act-On offers a marketing automation platform with analytics and reporting tools that use conversational AI to visualize engagement data and measure ROI across channels such as email, SMS, webinars, and website activity. It serves marketing teams and leadership seeking insights on contact behavior and campaign outcomes.

AI & Machine LearningMarketing TechSaaS

Founders & leadership

Act On was founded in 2008 by Raghu Raghavan.

RRRaghu Raghavan
Raghu RaghavanFounder & Board MemberRaghu Raghavan is founder and former CEO of Act-On Software, a marketing automation platform, and earlier co-founded Responsys, a cloud-based marketing technology company that went public and was acquired by Oracle. He also worked as an early employee at Mentor Graphics and currently serves as Chairman of Tamasha Labs.
ACAtri Chatterjee
Atri ChatterjeeCMO2012–2016Atri Chatterjee served as CMO of ForgeRock for five years, where he oversaw marketing during its expansion into a comprehensive identity and access management platform, growth to over $250M ARR, and NYSE public listing before its acquisition by Thoma Bravo for $2.3B. He previously founded the consulting firm CerebralAction, led marketing at Zscaler and Act-On Software, held marketing roles at Symantec/VeriSign and McAfee/Secure Computing, and was a founding member of Responsys and an early employee at Netscape and Clarify.
PNPaul Nadeau
Paul NadeauSr Vice President of G&A Operations2015–2016Paul Nadeau held C-level finance and operations roles at Act-On Software and other SaaS companies, managing functions including financial planning, team building, and corporate governance across growth and downturn environments, with experience in European and East Asian markets.
SNShawn Naggiar
Shawn NaggiarChief Revenue Officer (CRO)2008–2015

Board

DY
David YuanBoard director
EBErik Benson
Erik BensonBoard directorManaging Director at Voyager Capital
KM
Karan MahendruBoard director
RL
Rick LewisBoard director
RARobert Abbott
Robert AbbottBoard Member2012–2023Partner at Norwest Venture Partners
SS
Srivats SampathBoard director

Investors · 4

Partners for Growthlisted by Partners for GrowthSan Francisco · $1M – $50M

How we know: Partners for Growth's portfolio page · Not right? Tell us

Partners for Growth (PFG)listed by Partners for Growth (PFG)San Francisco

How we know: Partners for Growth (PFG)'s portfolio page · Not right? Tell us

Voyager Capitallisted by Voyager CapitalSeattle · $1M – $4M

How we know: Voyager Capital's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$42.1M disclosed across 1 round · 2014

▶$42.1MraisedApr 2014 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David YuanDirector
  • Erik BensonDirector
  • Atri ChatterjeeExecutive Officer
  • Karan MahendruDirector
  • Raghu RaghavanExecutive Officer, Director
  • Rick LewisDirector
  • Srivats SampathDirector
  • Robert AbbottDirector
  • Paul NadeauExecutive Officer
  • Shawn NaggiarExecutive Officer
Offering amount
$42.1M
Amount sold
$42.1M
First sale
Mar 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Act On do?
Act-On offers a marketing automation platform with analytics and reporting tools that use conversational AI to visualize engagement data and measure ROI across channels such as email, SMS, webinars, and website activity. It serves marketing teams and leadership seeking insights on contact behavior and campaign outcomes.
Who founded Act On?
Act On was founded by Raghu Raghavan in 2008.
Who are Act On's investors?
Act On's investors include Norwest Venture Partners, Partners for Growth, Partners for Growth (PFG), Voyager Capital.
How much funding has Act On raised?
Act On has disclosed $42.1M raised across 1 round.
Where is Act On headquartered?
Act On is headquartered in Beaverton, US.